> Courses

Classes

Classes are designed to challenge your thinking and develop your professional skills. You’ll leave each class with a unique set of tools to approach new communications challenges.

Tailor your experience to your career goals by focusing on one of eight areas of specialization. Use the search widget below to sort classes by quarter, specialization, instructor and degree track for each quarter. Get a comprehensive view of the full academic year in our Course Guide.

View the University of Washington Academic Calendar for important dates, including quarter start and end dates, registration dates and deadlines, and campus holidays.

Registration numbers (SLNs) are located on the Time Schedule. Please read the Department’s statement on internet resource requirements for access to courses.

COMMLD 558: Law and Policy

(

Baker

)

- 2020-2021 | Autumn

MCDM Elective | Meets Law and Ethics Requirement
Tuesdays 10/6-12/8, 6:00pm – 9:50pm | Online

Course Description:

This course looks at how the law of digital media, interactive media and social media has facilitated the growth of multimedia storytelling, interactivity, and the explosion of collaborative consumption. Understanding when and how one can remix, reuse, republish, and remake content is critical to any organization’s successful advertising, content creation, distribution, and publication. This course will explore the legal issues surrounding free expression, content production and publication, intellectual property (with a special emphasis on copyright and fair use), and advertising. This course is designed both as a stand-alone course to satisfy the law and policy requirement of the program and as a companion to the data security and privacy law course offered in the Fall, which focuses more on data usage, privacy and security, FTC regulatory issues and intellectual property issues around data and analytics.

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COMMLD 550: Ethical Questions of Big Data

(

Lohmann

)

- 2020-2021 | Winter

MCDM Elective | Meets Law & Ethics Requirement | 5 Credits
Saturdays/Sundays 1/16-1/17, 1/30-1/31, 2/27-2/28, 3/13-3/14 | 9:00am – 1:00pm | Online

Course Description:

Big Data: Cure or Curse? This course will provide you with an overview of the benefits and challenges of the use of big data and encourage you to apply the Communication Leadership core declaration tenets for its ethical use. The class will provide a basic understanding of the use of big data in analytics, predicting crises, on social media, behavior tracking, and even in marketing. This course provides an overview on the new regulations and conversations around secure data, intellectual property, and the challenge of data privacy. It also examines the benefits of some uses of anonymous big data for research and health innovation and cures. By the end of the class, students will understand how big data contributes to tracking pandemics, creating health cures, predicting crises, behavior tracking and targeted messaging on social media and in marketing. They will know how to research, market, and innovate with big data in a way that honors the values of integrity, accountability and transparency, and builds community. They will also be able to reflect on how they can make an impact with big data in a way that demands and honors diversity, takes responsibility, is aware of bias and does not amplify inequity.

Student Testimonial:

“I just wanted to pass on the current gratitude I’m feeling for your class. I’m taking a few more data-centric classes and yours set a solid foundation of what to consider with big data, and has made me a little less intimidated by it.”

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COMMLD 540: Professional Short-Form Writing

(

Tomasic

)

- 2020-2021 | Spring

Track Neutral | 3 Credits
Wednesdays 3/31-6/2, 6:00PM PST – 8:20PM PST | Online

Course Description:

This collaborative hands-on course explores the kind of short-form writing that dominates today’s rapidly evolving professional communications space — the digital space where lines between content and form increasingly blur and where always-on media feeds deliver a mix of advertising, marketing, public relations, human resources, personal brand-building and journalistic reporting and research. It’s a space that presents new writing challenges every day: professional emails, office memos, newsletters, website copy, funding proposals, executive summaries, op-eds, tweets, blurbs, blogs. Much of this material is badly done. Most of it is mediocre. The best of it, though, sings out and demands our attention, demonstrating mastery in the kind of critical thinking and dedicated practice that delivers copy sharply focused and sure in matching voice and material with form and audience. This course is part professional-communications criticism class and part writing workshop. It’s about learning how to identify good writing; it’s about understanding the process that produces good writing; and it’s about practicing that process yourself.

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COMMLD 540 A: Building Teams and Community

(

Baltus

)

- 2021-2022 | Autumn 2021

Track Neutral | 3 Credits
Mondays 10/04-12/06, 6:00PM – 8:20PM PDT | CMU 126
Registration SLN: 13057

Course Description:

Building meaningful community around your work begins with your team. This course focuses on cultivating community from the inside out, in a series of concentric and overlapping circles. First it addresses ways to bring people together within the workplace and make sure they feel valued through rewarding opportunities to brainstorm, collaborate and critique. Then it explores what it means to set communication norms within an organization and how those norms affect an organization’s culture and identity. Finally, it provides a methodology for deepening connections with external audiences, conducting credible outreach, building load-bearing bridges and inviting widespread engagement that leads to social impact.

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COMMLD 543: Leadership Approaches to Equity Initiatives in Organizations

(

Ross

)

- 2021-2022 | Winter 2022

MCCN Elective | 5 Credits
Wednesdays 1/5 – 3/9, 6:00PM – 9:50PM | Online
Registration SLN: 22043

Course Description:

This course challenges and supports students to develop deeper self-awareness, hone stronger skills for learning across difference, and prepare themselves as organizational change-makers for diversity, equity, and inclusion.

For better or worse, organizational change initiatives impact individuals, groups, organizations, and ultimately societies. Thus, courageous leaders throughout organizations must learn how to improve their relevant knowledge, skills, and awareness iteratively, in order to contribute effectively to genuine change-making. The course is designed to meet students where they are and coach them toward significant growth in self-awareness, skills, and understanding. Students learn collaboratively together in order to explore interconnections among the dimensions of our intersectional identities. Those who complete this course gain confidence in their ability to learn about uncomfortable topics and expand their understanding of the roles of individuals, groups, organizations, and societal structures in making real system change.

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COMMLD 525: Brand Values and Creativity

(

Howard

)

- 2021-2022 | Spring 2022

Track Neutral | 5 Credits
Tuesdays 3/29 – 5/31 6:00PM – 9:50PM | DEN 213 | Partially In-Person
Registration SLN: 12605

Course Description

This course will take a close up look at corporate brand values in marketing communications today. Brand values should be timeless and unchanging, but in a constantly fluctuating business environment, is this goal even possible? While high volume video advertising and A/B testing is exploding, paradoxically, messaging of corporate brand values is oftentimes minimized. Marketing today is composed of ever-changing algorithms, transactional communications, and confusing narratives.Should creativity play a bigger role in storytelling in today’s marketplace? Do customers even know what the companies they make purchases from actually stand for values-wise? Does it matter? How can companies still connect emotionally with consumers? Students will ideate a marketing film for a company or nonprofit of their choice. All the while, they’ll be considering deeply how emotion, story, and marketing message function in a project that resonates with the consumer while also reinforcing an organization’s belief system.

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COMMLD 513: Content Marketing

(

Weaver

)

- 2022-2023 | Autumn 2022

MCCN Elective | Meets Research Methods Requirement | 5 Credits
Saturdays 10/8, 10/22, 11/5, 11/19, 12/10, 9:00AM – 5:00PM | Online
Registration SLN: 13015

Course Description:

This course focuses on the approach and implementation of marketing programs that encourage community building and engagement. Content marketing is a special kind of content that you can use to build relationships with audiences, drawing new audiences or rewarding loyal fans. Our focus will be on how to give freely of our knowledge. We will explore a research-backed method for how to make content that educates and supports audiences, that complements advertising, mission-driven, or task-based content. 

To do so, we will learn the basics of a content strategy process. Our 6 part data-driven methodology includes working with secondary research: stakeholder goals and audiences. Conducting our own primary research in comparative and content review. Building from research, we’ll explore best practices and tactics for messaging, content planning, and delivering strategy concepts to clients or coworkers. Our final product focuses on building brand storytelling, effective messaging, and planning adaptable content for multichannel (physical or digital) environments. Final materials can be useful for portfolios. 

Meets Research Methods Requirement.

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COMMLD 513: Content Marketing

(

Weaver

)

- 2023-2024 | Autumn 2023

MCCN Elective | Meets Research Methods Requirement | 5 Credits
Saturdays 10/7, 10/21, 11/04, 11/18, 12/09, 9:00AM – 5:00PM | Online
Registration SLN: 13002

Course Description

This course focuses on the approach and implementation of marketing programs that encourage community building and engagement. Content marketing is a special kind of content that you can use to build relationships with audiences, drawing new audiences or rewarding loyal fans. Our focus will be on how to give freely of our knowledge. We will explore a research-backed method for how to make content that educates and supports audiences, that complements advertising, mission-driven, or task-based content.

To do so, we will learn the basics of a content strategy process. Our 6 part data-driven methodology includes working with secondary research: stakeholder goals and audiences. Conducting our own primary research in comparative and content review. Building from research, we’ll explore best practices and tactics for messaging, content planning, and delivering strategy concepts to clients or coworkers. Our final product focuses on building brand storytelling, effective messaging, and planning adaptable content for multichannel (physical or digital) environments. Final materials can be useful for portfolios.

Meets Research Methods Requirement.

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COMMLD 513: Content Marketing

(

Weaver

)

- 2024-2025 | Autumn 2024

MCCN Elective | Meets Research Methods Requirement | 5 Credits
Saturdays 10/5, 10/19, 11/02, 11/16, 12/07, 9:00am – 5:00pm | Online
Registration SLN: 13051

Course Description

This course focuses on the approach and implementation of marketing programs that encourage community building and engagement. Content marketing is a special kind of content that you can use to build relationships with audiences, drawing new audiences or rewarding loyal fans. Our focus will be on how to give freely of our knowledge. We will explore a research-backed method for how to make content that educates and supports audiences, that complements advertising, mission-driven, or task-based content.

To do so, we will learn the basics of a content strategy process. Our 6 part data-driven methodology includes working with secondary research: stakeholder goals and audiences. Conducting our own primary research in comparative and content review. Building from research, we’ll explore best practices and tactics for messaging, content planning, and delivering strategy concepts to clients or coworkers. Our final product focuses on building brand storytelling, effective messaging, and planning adaptable content for multichannel (physical or digital) environments. Final materials can be useful for portfolios.

Meets Research Methods Requirement.

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COMMLD 512: User Research and UX Strategies

(

Porter

)

- 2024-2025 | Winter 2025

MCDM Elective | Meets Research Methods Requirement | 5 Credits
Thursdays 1/9 – 3/13, 6:00pm – 9:50pm | Online
Registration SLN: 12706

Course Description:

This course focuses on the design, implementation, and evaluation of user interfaces from a usability perspective. The aim of the class is to study the concepts, methods, and techniques of usability engineering, with a focus on the artifacts where user experience is essential. Historically, usability has covered aspects of efficiency, learnability, and ease of use. Today, a large number of other measures for success rely on elements such as playability, engagement, entertainment, immersion, and aesthetics.

The above concepts will be detailed with the expectation that by the end of the quarter, students will recognize the aspects of each of the following deliverables within Interface Design and User Research. At the completion of this course, students will have portfolio-ready, end-to-end work examples. The work examples are designed for students to demonstrate they can: understand basic principles of user interface design, implementation, and evaluation, design and conduct usability studies, select an appropriate evaluation method and articulate its advantages and disadvantages, establish useful test objectives, and prepare reports and presenting results.

Meets Research Methods Requirement.

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COMMLD 513: Content Marketing

(

Weaver

)

- 2025-2026 | Autumn 2025

MCCN Elective | Meets Research Methods Requirement | 5 Credits
Saturdays 9/27, 10/11, 10/25, 11/8, 11/22, 9:00am – 5:00pm | Online
Registration SLN: 13011

Course Description

This course focuses on the approach and implementation of marketing programs that encourage community building and engagement. Content marketing is a special kind of content that you can use to build relationships with audiences, drawing new audiences or rewarding loyal fans. Our focus will be on how to give freely of our knowledge. We will explore a research-backed method for how to make content that educates and supports audiences, that complements advertising, mission-driven, or task-based content.

To do so, we will learn the basics of a content strategy process. Our 6 part data-driven methodology includes working with secondary research: stakeholder goals and audiences. Conducting our own primary research in comparative and content review. Building from research, we’ll explore best practices and tactics for messaging, content planning, and delivering strategy concepts to clients or coworkers. Our final product focuses on building brand storytelling, effective messaging, and planning adaptable content for multichannel (physical or digital) environments. Final materials can be useful for portfolios.

Meets Research Methods Requirement.

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COMMLD 560: Communicating Across Power and Identities

(

Ross

)

- 2020-2021 | Autumn

Track Neutral | 2 Credits
Tuesdays 10/6-12/8, 6:00pm – 7:50pm | Online

Course Description:

This course provides a primer on concepts of identity, power, privilege, and systems of oppression. Through reflective writing and facilitated discussions of curated readings students explore how their personal and professional identities impact their effectiveness in communicating across interpersonal difference. Designed to welcome those who may have previously avoided discussing uncomfortable topics, this introductory course empowers students with modes of inquiry that enable their essential self-examination and self-preparation for any future equity-related organizational collaborations.

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COMMLD 560: Communication Strategies for Inclusion and Equity

(

Burey

)

- 2020-2021 | Winter

5 Credits | MCCN Elective
Tuesdays 1/5-3/9 | 6:00PM – 9:50PM PST | Online

Course Description

We are in the midst of a national reckoning with the presence and impact of institutionalized anti-Black racism in our lives. Politicians, business leaders and everyday people all across the country are asking what it means to stand for Black lives. To do so requires committing beyond surface level diversity and inclusion practices and digging deeper into how we make meaning with our choices for the images and narratives we use to create culture. Knowing how we engage in meaning-making as communicators is foundational to reimagining what meaning we can make to push our companies and cultures towards the vision of racial equity. In this course, we will examine case studies of meaning making across professional sectors including studies of entertainment, fashion, and politics. We will connect this to our interpersonal interactions across race in our professional lives, as well as in our work as communication leaders. By the end of the course, students will be able to more effectively articulate cultural messages and develop skills to help them create new narratives grounded in inclusion, belonging and racial equity.

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COMMLD 540: The Power of Revision

(

Baltus

)

- 2020-2021 | Spring

Track Neutral Elective | 2 Credits
Tuesdays 3/30 – 6/1, 6:00PM – 7:50PM PST | Online

Course Description:

No matter what kind of writing you do, editing skills are essential to producing your best work. In this course, experienced writers will learn a rigorous, methodical approach to revision that transforms a rough draft into a compelling finished piece. You’ll gain the awareness and control you need to diagnose and address problems, develop ideas and themes, create structure, and craft a story. You’ll also hone your ability at the line level, learning ways to make your writing clearer and more precise by eliminating clichés, clunky phrases, and extraneous words. As an editing workshop, this course emphasizes the importance of giving and receiving kind, productive feedback. It focuses on longer-form texts for public audiences, such as blog posts, executive op-eds, and news releases, though its principles are applicable to all forms of writing and creative iteration.

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COMMLD 541: Crisis Communication

(

Visneski

)

- 2021-2022 | Autumn 2021

Track Neutral | Meets Law & Ethics Requirement | 5 Credits
Wednesdays 09/29-12/08, 6:00PM – 9:50PM PDT | CMU 302
Registration SLN: 23175

Course Description:

The 24-hour news cycle, social media, and online reporting fundamentally changed how institutional leaders, executives, celebrities, politicians, and organizations address crises big and small; internal and external; local, national, and international. Effectively managing a crisis means not just employing PR strategies, but developing a comprehensive communications plan that disseminates actionable content and engages all stakeholders with equal focus across multiple and diverse networks. This course will address how the tools of communication influence crisis communication strategies. In addition, it will identify the key issues that must be addressed during an organizational crisis (real or imagined) from a communications perspective. It will examine implementation strategies to engage traditional and social media; digital networks; federal, state and local lawmakers; external and internal stakeholders; and consumers or constituents. As important, it will deconstruct and reinforce the personal ethics and behavior required by professionals in a crisis situation. This class uses current events, interactive discussions, real-time exercises, and engaging guest lectures to provide practical insight about effective techniques and lessons learned.

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COMMLD 540 B: Professional Short-Form Writing

(

Tomasic

)

- 2021-2022 | Autumn 2021

Track Neutral | Meets Professional Writing Requirement | 3 Credits
Wednesdays 09/29-12/08, 6:00PM PDT – 8:20PM PDT | SAV 130
Registration SLN: 23608

Course Description:

This collaborative hands-on course explores the kind of short-form writing that dominates today’s rapidly evolving professional communications space — the digital space where lines between content and form increasingly blur and where always-on media feeds deliver a mix of advertising, marketing, public relations, human resources, personal brand-building and journalistic reporting and research. It’s a space that presents new writing challenges every day: professional emails, office memos, newsletters, website copy, funding proposals, executive summaries, op-eds, tweets, blurbs, blogs. Much of this material is badly done. Most of it is mediocre. The best of it, though, sings out and demands our attention, demonstrating mastery in the kind of critical thinking and dedicated practice that delivers copy sharply focused and sure in matching voice and material with form and audience. This course is part professional-communications criticism class and part writing workshop. It’s about learning how to identify good writing; it’s about understanding the process that produces good writing; and it’s about practicing that process yourself.

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© Copyright 2025 Department of Communication. University of Washington

© Copyright 2025 Department of Communication. University of Washington