> Courses

Classes

Classes are designed to challenge your thinking and develop your professional skills. You’ll leave each class with a unique set of tools to approach new communications challenges.

Tailor your experience to your career goals by focusing on one of eight areas of specialization. Use the search widget below to sort classes by quarter, specialization, instructor and degree track for each quarter. Get a comprehensive view of the full academic year in our Course Guide.

View the University of Washington Academic Calendar for important dates, including quarter start and end dates, registration dates and deadlines, and campus holidays.

Registration numbers (SLNs) are located on the Time Schedule. Please read the Department’s statement on internet resource requirements for access to courses.

COMMLD 513: Content Marketing

(

Weaver

)

- 2023-2024 | Autumn 2023

MCCN Elective | Meets Research Methods Requirement | 5 Credits
Saturdays 10/7, 10/21, 11/04, 11/18, 12/09, 9:00AM – 5:00PM | Online
Registration SLN: 13002

Course Description

This course focuses on the approach and implementation of marketing programs that encourage community building and engagement. Content marketing is a special kind of content that you can use to build relationships with audiences, drawing new audiences or rewarding loyal fans. Our focus will be on how to give freely of our knowledge. We will explore a research-backed method for how to make content that educates and supports audiences, that complements advertising, mission-driven, or task-based content.

To do so, we will learn the basics of a content strategy process. Our 6 part data-driven methodology includes working with secondary research: stakeholder goals and audiences. Conducting our own primary research in comparative and content review. Building from research, we’ll explore best practices and tactics for messaging, content planning, and delivering strategy concepts to clients or coworkers. Our final product focuses on building brand storytelling, effective messaging, and planning adaptable content for multichannel (physical or digital) environments. Final materials can be useful for portfolios.

Meets Research Methods Requirement.

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COMMLD 513: Content Marketing

(

Weaver

)

- 2024-2025 | Autumn 2024

MCCN Elective | Meets Research Methods Requirement | 5 Credits
Saturdays 10/5, 10/19, 11/02, 11/16, 12/07, 9:00am – 5:00pm | Online
Registration SLN: 13051

Course Description

This course focuses on the approach and implementation of marketing programs that encourage community building and engagement. Content marketing is a special kind of content that you can use to build relationships with audiences, drawing new audiences or rewarding loyal fans. Our focus will be on how to give freely of our knowledge. We will explore a research-backed method for how to make content that educates and supports audiences, that complements advertising, mission-driven, or task-based content.

To do so, we will learn the basics of a content strategy process. Our 6 part data-driven methodology includes working with secondary research: stakeholder goals and audiences. Conducting our own primary research in comparative and content review. Building from research, we’ll explore best practices and tactics for messaging, content planning, and delivering strategy concepts to clients or coworkers. Our final product focuses on building brand storytelling, effective messaging, and planning adaptable content for multichannel (physical or digital) environments. Final materials can be useful for portfolios.

Meets Research Methods Requirement.

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COMMLD 512: User Research and UX Strategies

(

Porter

)

- 2024-2025 | Winter 2025

MCDM Elective | Meets Research Methods Requirement | 5 Credits
Thursdays 1/9 – 3/13, 6:00pm – 9:50pm | Online
Registration SLN: 12706

Course Description:

This course focuses on the design, implementation, and evaluation of user interfaces from a usability perspective. The aim of the class is to study the concepts, methods, and techniques of usability engineering, with a focus on the artifacts where user experience is essential. Historically, usability has covered aspects of efficiency, learnability, and ease of use. Today, a large number of other measures for success rely on elements such as playability, engagement, entertainment, immersion, and aesthetics.

The above concepts will be detailed with the expectation that by the end of the quarter, students will recognize the aspects of each of the following deliverables within Interface Design and User Research. At the completion of this course, students will have portfolio-ready, end-to-end work examples. The work examples are designed for students to demonstrate they can: understand basic principles of user interface design, implementation, and evaluation, design and conduct usability studies, select an appropriate evaluation method and articulate its advantages and disadvantages, establish useful test objectives, and prepare reports and presenting results.

Meets Research Methods Requirement.

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COMMLD 513: Content Marketing

(

Weaver

)

- 2025-2026 | Autumn 2025

MCCN Elective | Meets Research Methods Requirement | 5 Credits
Saturdays 9/27, 10/11, 10/25, 11/8, 11/22, 9:00am – 5:00pm | Online
Registration SLN: 13011

Course Description

This course focuses on the approach and implementation of marketing programs that encourage community building and engagement. Content marketing is a special kind of content that you can use to build relationships with audiences, drawing new audiences or rewarding loyal fans. Our focus will be on how to give freely of our knowledge. We will explore a research-backed method for how to make content that educates and supports audiences, that complements advertising, mission-driven, or task-based content.

To do so, we will learn the basics of a content strategy process. Our 6 part data-driven methodology includes working with secondary research: stakeholder goals and audiences. Conducting our own primary research in comparative and content review. Building from research, we’ll explore best practices and tactics for messaging, content planning, and delivering strategy concepts to clients or coworkers. Our final product focuses on building brand storytelling, effective messaging, and planning adaptable content for multichannel (physical or digital) environments. Final materials can be useful for portfolios.

Meets Research Methods Requirement.

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COMMLD 513: Content Marketing

(

)

- 2026-2027 | Autumn 2026

MCCN Elective | Meets Research Methods Requirement | 5 Credits
Saturdays 10/10, 10/21, 11/07, 11/21, 12/05, 9:00am – 5:00pm | Online

Course Description

This course focuses on the approach and implementation of marketing programs that encourage community building and engagement. Content marketing is a special kind of content that you can use to build relationships with audiences, drawing new audiences or rewarding loyal fans. Our focus will be on how to give freely of our knowledge. We will explore a research-backed method for how to make content that educates and supports audiences, that complements advertising, mission-driven, or task-based content.

To do so, we will learn the basics of a content strategy process. Our 6 part data-driven methodology includes working with secondary research: stakeholder goals and audiences. Conducting our own primary research in comparative and content review. Building from research, we’ll explore best practices and tactics for messaging, content planning, and delivering strategy concepts to clients or coworkers. Our final product focuses on building brand storytelling, effective messaging, and planning adaptable content for multichannel (physical or digital) environments. Final materials can be useful for portfolios.

Meets Research Methods Requirement.

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COMMLD 560: Communicating Across Power and Identities

(

Ross

)

- 2020-2021 | Autumn

Track Neutral | 2 Credits
Tuesdays 10/6-12/8, 6:00pm – 7:50pm | Online

Course Description:

This course provides a primer on concepts of identity, power, privilege, and systems of oppression. Through reflective writing and facilitated discussions of curated readings students explore how their personal and professional identities impact their effectiveness in communicating across interpersonal difference. Designed to welcome those who may have previously avoided discussing uncomfortable topics, this introductory course empowers students with modes of inquiry that enable their essential self-examination and self-preparation for any future equity-related organizational collaborations.

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COMMLD 560: Communication Strategies for Inclusion and Equity

(

Burey

)

- 2020-2021 | Winter

5 Credits | MCCN Elective
Tuesdays 1/5-3/9 | 6:00PM – 9:50PM PST | Online

Course Description

We are in the midst of a national reckoning with the presence and impact of institutionalized anti-Black racism in our lives. Politicians, business leaders and everyday people all across the country are asking what it means to stand for Black lives. To do so requires committing beyond surface level diversity and inclusion practices and digging deeper into how we make meaning with our choices for the images and narratives we use to create culture. Knowing how we engage in meaning-making as communicators is foundational to reimagining what meaning we can make to push our companies and cultures towards the vision of racial equity. In this course, we will examine case studies of meaning making across professional sectors including studies of entertainment, fashion, and politics. We will connect this to our interpersonal interactions across race in our professional lives, as well as in our work as communication leaders. By the end of the course, students will be able to more effectively articulate cultural messages and develop skills to help them create new narratives grounded in inclusion, belonging and racial equity.

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COMMLD 540: The Power of Revision

(

Baltus

)

- 2020-2021 | Spring

Track Neutral Elective | 2 Credits
Tuesdays 3/30 – 6/1, 6:00PM – 7:50PM PST | Online

Course Description:

No matter what kind of writing you do, editing skills are essential to producing your best work. In this course, experienced writers will learn a rigorous, methodical approach to revision that transforms a rough draft into a compelling finished piece. You’ll gain the awareness and control you need to diagnose and address problems, develop ideas and themes, create structure, and craft a story. You’ll also hone your ability at the line level, learning ways to make your writing clearer and more precise by eliminating clichés, clunky phrases, and extraneous words. As an editing workshop, this course emphasizes the importance of giving and receiving kind, productive feedback. It focuses on longer-form texts for public audiences, such as blog posts, executive op-eds, and news releases, though its principles are applicable to all forms of writing and creative iteration.

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COMMLD 541: Crisis Communication

(

Visneski

)

- 2021-2022 | Autumn 2021

Track Neutral | Meets Law & Ethics Requirement | 5 Credits
Wednesdays 09/29-12/08, 6:00PM – 9:50PM PDT | CMU 302
Registration SLN: 23175

Course Description:

The 24-hour news cycle, social media, and online reporting fundamentally changed how institutional leaders, executives, celebrities, politicians, and organizations address crises big and small; internal and external; local, national, and international. Effectively managing a crisis means not just employing PR strategies, but developing a comprehensive communications plan that disseminates actionable content and engages all stakeholders with equal focus across multiple and diverse networks. This course will address how the tools of communication influence crisis communication strategies. In addition, it will identify the key issues that must be addressed during an organizational crisis (real or imagined) from a communications perspective. It will examine implementation strategies to engage traditional and social media; digital networks; federal, state and local lawmakers; external and internal stakeholders; and consumers or constituents. As important, it will deconstruct and reinforce the personal ethics and behavior required by professionals in a crisis situation. This class uses current events, interactive discussions, real-time exercises, and engaging guest lectures to provide practical insight about effective techniques and lessons learned.

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COMMLD 540 B: Professional Short-Form Writing

(

Tomasic

)

- 2021-2022 | Autumn 2021

Track Neutral | Meets Professional Writing Requirement | 3 Credits
Wednesdays 09/29-12/08, 6:00PM PDT – 8:20PM PDT | SAV 130
Registration SLN: 23608

Course Description:

This collaborative hands-on course explores the kind of short-form writing that dominates today’s rapidly evolving professional communications space — the digital space where lines between content and form increasingly blur and where always-on media feeds deliver a mix of advertising, marketing, public relations, human resources, personal brand-building and journalistic reporting and research. It’s a space that presents new writing challenges every day: professional emails, office memos, newsletters, website copy, funding proposals, executive summaries, op-eds, tweets, blurbs, blogs. Much of this material is badly done. Most of it is mediocre. The best of it, though, sings out and demands our attention, demonstrating mastery in the kind of critical thinking and dedicated practice that delivers copy sharply focused and sure in matching voice and material with form and audience. This course is part professional-communications criticism class and part writing workshop. It’s about learning how to identify good writing; it’s about understanding the process that produces good writing; and it’s about practicing that process yourself.

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COMMLD 560 B: Communication for Change Management

(

Hall

)

- 2021-2022 | Winter 2022

Track Neutral Elective | 3 Credits
Mondays 1/3 – 3/7, 6:00PM – 8:50PM | CMU 242 | Hybrid
Registration SLN: 22073

Course Description:

The world we live in continues to change at an intense rate. In order to succeed in this uncertain future, organizations must adapt to tough market conditions by changing their strategies, their structures and infrastructures, their boundaries, their mindsets, their leadership behaviors and of course their expectations of the people who work within them. The COVID-19 pandemic has shocked the global health care system and the global economy. The Seattle Times reported in April 2020 that the global economy will suffer the worst year since the Great Depression of 1930.  There could not be a more critical time to take a course on change management. Key skills taught in this course will prepare a professional for the shifting workforce.  Upon completing the course, students will be able to guide organizations to implement change management programs that support employees and reflect organizational culture.

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COMMLD 530A: Advanced Podcasting

(

Partnow

)

- 2021-2022 | Spring 2022

Track Neutral | 5 Credits
Wednesdays 3/30 – 6/1 6:00PM – 9:50PM | CMU 302 | Partially In-Person
Registration SLN: 12606 (application required)

Course Description

This is a project-centered class for students with audio storytelling skills. Class time will focus on story/project development, visits with guest speakers, and skill building geared towards designing and implementing a large audio story project, such as a new podcast, audio mini series, or audio-driven multimedia project. Students will consider target audience and create an audience engagement plan, develop an editorial mission and focus, explore funding options and production needs, create an outline of the full project or first season of a new podcast, and produce an initial pilot episode. Students should come to the class comfortable with recording and editing audio. COMMLD 535: Foundations of Audio Storytelling or equivalent experience in nonfiction audio or video storytelling required.

*Students must prove their proficiency in audio or video production to register for this course by meeting the minimum qualifications:

1. Proficient experience in editing audio or video programs

Please fill this form to the best of your ability. You may be reached out with further clarifications. If your form is approved, you will receive an add code to register for the course.

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COMMLD 517: The Psychology of User Experience

(

Haverly

)

- 2022-2023 | Autumn 2022

MCDM Elective | Meets Research Methods Requirement | 5 Credits
Mondays 10/03-12/05 6:00PM – 9:50PM | Online
Registration SLN: 23514

Course Description:

Designers, product marketers, and entrepreneurs will learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether or not customers will be receptive to their digital innovations. This will give their innovations an edge on what are increasingly competitive platforms such as apps, bots, in-car apps, augmented reality content). Students will learn…

  • The psychological processes determining users’ perception of, engagement with, and recommendation of digital innovations
  • Examples of interfaces before and after simple psychological alignments that vastly enhanced their effectiveness
  • How to identify, apply theory, and develop consulting or research recommendations based on psychological theory
  • Application to their own business interests. A deeper understanding of common digital interfaces such as conversion funnels, display advertisements, and mobile notifications.
  • A broader understanding of the human context of digital ventures, and the ethical differences between alignment and meeting needs vs. exploitation and unsustainable design approaches

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COMMLD 515: Advanced User Design: UX Studio

(

Levine

)

- 2022-2023 | Winter 2023

MCDM Elective | Meets Research Methods Requirement | 5 Credits
Wednesdays 1/4 – 3/8, 6:00PM – 9:50PM | CMU 104
Registration SLN: 12777

Course Description:

In this class, students will work in small groups to design and prototype innovative user-centered solutions to real-world problems and develop an application. Students will develop their projects from a user experience (UX) design perspective and produce a strong piece for their portfolio.

The course emulates real-life aspects of UX design teams, including in-depth experience with user research, usability testing and iterating on the product with real-life users. By the end of the course, students will construct a map of a product’s full customer journey, develop personas with use cases, design a working prototype, and build a proposal with requirements for the concept.

Since this class takes foundational concepts to the next level, students who register must have either already taken one of our intro courses (511 or 512) or Psychology of UX (517). To apply to take this class based on completed or in progress prerequisites, or equivalent work experience, please complete the form here starting at Noon (12:00pm PDT) on Friday, November 4: https://forms.office.com/r/1fvMGGAVCG.

This intensive course structure includes lecture, small and large group activities, and extended studio time for hands-on work on the projects. Several guest speakers from the UX design field are planned throughout the quarter.

Meets Research Methods Requirement.

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COMMLD 515: Advanced User Design: UX Studio

(

Levine

)

- 2022-2023 | Spring 2023

MCDM Elective | Meets Research Methods Requirement | 5 Credits
Tuesdays 3/28 – 5/30, 6:00PM – 9:50PM | CMU 104
SLN: 12553

Course Description

In this class, students will work in small groups to design and prototype innovative user-centered solutions to real-world problems and develop an application. Students will develop their projects from a user experience (UX) design perspective and produce a strong piece for their portfolio.

The course emulates real-life aspects of UX design teams, including in-depth experience with user research, usability testing and iterating on the product with real-life users. By the end of the course, students will construct a map of a product’s full customer journey, develop personas with use cases, design a working prototype, and build a proposal with requirements for the concept.

Meets Research Methods Requirement.

Course Prerequisites: COMMLD 511, 512, or 517.

This intensive course structure includes lecture, small and large group activities, and extended studio time for hands-on work on the projects. Several guest speakers from the UX design field are planned throughout the quarter.

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COMMLD 517: The Psychology of User Experience

(

Haverly

)

- 2023-2024 | Autumn 2023

MCDM Elective | Meets Research Methods Requirement | 5 Credits
Wednesdays 9/27-12/6, 6:00PM – 9:50PM | Online
Registration SLN: 13003

Course Description

Designers, product marketers, and entrepreneurs will learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether or not customers will be receptive to their digital innovations. This will give their innovations an edge on what are increasingly competitive platforms such as apps, bots, in-car apps, augmented reality content). Students will learn…

The psychological processes determining users’ perception of, engagement with, and recommendation of digital innovations

Examples of interfaces before and after simple psychological alignments that vastly enhanced their effectiveness

How to identify, apply theory, and develop consulting or research recommendations based on psychological theory

Application to their own business interests. A deeper understanding of common digital interfaces such as conversion funnels, display advertisements, and mobile notifications.

A broader understanding of the human context of digital ventures, and the ethical differences between alignment and meeting needs vs. exploitation and unsustainable design approaches

Meets Research Methods Requirement.

{ Expand Course Description + }

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© Copyright 2025 Department of Communication. University of Washington

© Copyright 2025 Department of Communication. University of Washington