By Sabrina Ho Comm Lead student Abigail Salmon presenting at the 2026 Screen Summit You’ve probably felt the frustration of submitting a job application into the void, wondering if your carefully crafted materials will actually ever be seen.  In a time where algorithms are filtering our professional worth, you’re probably looking for any possible ways … Read more

by Sabrina Ho Jay Picard, Brand & Campaign Architect, explains important qualities to have as a storyteller The Monotony of Modern Storytelling If you’ve recently read something and caught yourself thinking, Did AI write this?, you’re not alone. For the first time in human creation, we have to ask ourselves if the media we are … Read more

by Olivia Ding Todays AI breakthrough could lead to either mass flourishing or mass unemployment by 2030. So which will it be? The World Economic Forum’s January 2026 report lays out four dramatically different futures for work, each shaped by two variables: the pace of AI advancement and workforce readiness. In the “Supercharged Progress” scenario, … Read more

by Olivia Ding Conversations between students and industry practitioners ran late into the evening, in classrooms last winter. By spring, students had polished their work and unveiled it to wowed audiences at Screen Summit. Summer brought the payoff: confident graduates landing at TikTok, Amazon, KUOW and beyond. Come fall, the orientation room at Mary Gates … Read more

by Olivia Ding Today’s storytellers need to be masters of multiple tools – and know when to use them.  Ekin Yasin, PhD, introduces the Matt Chan Storytelling Award at Communication Leadership’s Screen Summit, recognizing outstanding student projects When we think of the greatest storytellers, they’re usually defined by their medium: Steven Spielberg as a film … Read more

by Olivia Ding When you scroll through LinkedIn, a pattern emerges among leading communication professionals. Content designers at Microsoft, product managers at Amazon, UX writers at emerging startups, data scientists at Fred Hutch — many share a common thread: they’ve built careers in a city where they can learn directly from the people creating tomorrow’s … Read more

by Olivia Ding Picture this: you’re scrolling through social media when you stumble across what looks like Coca-Cola’s heartwarming Christmas ad — complete with nostalgic red trucks rolling through snowy streets. But something feels off. The magic that made you pause for those holiday commercials as a kid? Gone. The AI-generated remake of their iconic … Read more

by Olivia Ding Jessica Partnow records an episode of Leading the Way with Associate Director Gretchen Ludwig and Assistant Director for Academic Services Heather Werckle In a world where attention spans are shrinking and schedules are packed tighter than ever, how can your message break through? The answer might be simpler than you think: meet … Read more