University of Washington - Communication Leadership

Professional Development

Four Peaks Review

The Four Peaks Review is an open source collection of stories that demonstrate the capacity to observe rather than merely the use of sight. Released twice a year, the Review covers how our world is altered fundamentally by the rapid changes in the digital and social media ecosystem. Read Four Peaks Review >

Seattle Arts & Lecture Series
MCDM and SALu team up for five vibrant conversations about digital media and our world’s communication ecosystem. Our community joins together to learn about staying cutting edge and building in mechanisms to create trust through stories and measure success through digital engagement.

Hanson Hosein,
Storyteller Uprising

Storyteller Uprising: Trust and Persuasion in the Digital Age
With the decline of traditional journalism, there’s an increased need for trusted information. This presents a huge opportunity to individuals, communities, companies and organizations. They can fill that void by telling their own multimedia stories, building their own channels, thereby serving as trusted sources in their own right. That’s the “uprising” — people seizing control of communication by building ongoing credible connection through story and digital technology. We’ll discuss why this has happened, and what this means for communication strategies.

Speaker: Hanson Hosein>

Hanson Hosein is the Director of MCDM program at the UW and specializes in storytelling, social media strategies and new models of communication. Hanson is an Emmy Award winner and former NBC News war correspondent, backpack journalist and investigative producer. He was recently named “Most Influential” by Seattle Magazine for his work as educator and storyteller.

Audio >

Slides >

Speaker Contact >


David Domke

You Say You Want A Revolution? Generational Change and Citizen Engagement
Technological developments and impacts do not occur in isolation. When television arrived, it both crystallized the new superpower status of the United States (“that country can do anything”) and extended the American cultural sensibility far wider and deeper than any military might could do. So too do the advent of 24/7 digital media shape how we understand and engage with society — including what we think comes with the job of being a citizen. This talk will discuss how this is becoming apparent in generational changes among Americans.

Speaker: David Domke>

David Domke is a Professor and Chair in the UW Department of Communication, and the author of two books: God Willing?: Political Fundamentalism in the White House, the “War on Terror,” and the Echoing Press (Pluto Press, 2004), and The God Strategy: How Religion Became A Political Weapon in America (Oxford Press, 2008 and 2010).

Audio >

Slides >

Speaker Contact >


Kraig Baker

You Posted What on Facebook? Identifying and Managing Legal Risks in Social Media
Understanding the legal risks associated with new media or platforms is difficult under the best circumstances. Inevitably, some organizations or people are overcautious; others are overly free. Social media and digital media offers unparalleled access to creative tools, new art forms like mash-ups, almost frictionless distribution through social media platforms, and, as a result, they jumble many of the traditional legal approaches to media and technology. This lecture will cover the basic legal structures governing free expression, intellectual property, and privacy and how these are all changing in the age of digital and social media.

Speaker: Kraig Baker >

Kraig Baker focuses on advising clients with licensing transactions across the full range of issues in media, entertainment, technology, advertising, privacy and Internet matters, with a particular emphasis on digital media and entertainment. He is also an adjunct professor to the MCDM program at the UW, where he has taught classes on Digital Media Law and Policy since 2002 and teaches the law module in the Advanced Interactive Marketing certificate program at the UW.

Audio >

Slides >

Speaker Contact >


Scott Macklin

Building Organizational Capacity through Convening Community Stories
Stories have always been the heartbeat through which communities are bound and the footsteps by which organizations bridge their mission to the outside world. With the advent of digital media and social technology, an organization’s ability to create, disseminate, and thus challenge dominant modes of mass media has arrived. Community centric storytelling puts the role of the storyteller in the hands of the communities we serve and places active participants in the realm of social communities through the practice of transparency and authenticity. This lecture will explore specific digital storytelling examples that convene community and give it voice—as well as align with your organizational mission(s).

Speaker: Scott Macklin >

Scott Macklin serves as the Associate Director of the MCDM program at the UW. Scott serves on the advisory board of the Head Start Center for Inclusion and on board of the South African NGO Saving our Schools and Community (SOSAC). His co-authored article, The Catalyst Project: Supporting Faculty Uses of the Web…with the Web, won the EDUCAUSE contribution of the year award.

Audio >

Slides >

Speaker Contact >


Anita Verna Crofts

‘Let’s Do the Numbers’: Metrics and Maturation of Digital Media in Emerging Markets
The final talk of the MCDM SAL/U series will explore current stories of inventive digital communication initiatives in global emerging markets. Emphasis will be placed on the maturation of entrepreneurial emerging economies as they grow from nations of consumers to producers of innovative technologies designed for their unique cultural contexts. The talk will address how the growth of new media adoption and production in global emerging markets–and the impact these technologies have on the design and delivery of communication strategies from emerging markets–has the potential to expand the West’s understanding of emerging markets and redefine the nature of engagement.

Speaker: Anita Verna Crofts >

Anita Verna Crofts is a Lecturer and Associate Director of the MCDM program at the UW. Anita also collaborates with partner institutions in Sudan, Namibia, and India on trainings that address leadership, management, and policy development, with her contributions targeted at the concept of storytelling as a leadership tool. Anita also serves as the Northwest regional blogger for Saveur magazine’s online feature Daily Fare.

Audio >

Slides >

Speaker Contact >