Archives: Courses

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Classes are designed to challenge your thinking and develop your professional skills. You’ll leave each class with a unique set of tools to approach new communications challenges.

Tailor your experience to your career goals by focusing on one of eight areas of specialization. Use the search widget below to sort classes by quarter, specialization, instructor and degree track for each quarter. Get a comprehensive view of the full academic year in our Course Guide.

View the University of Washington Academic Calendar for important dates, including quarter start and end dates, registration dates and deadlines, and campus holidays.

Registration numbers (SLNs) are located on the Time Schedule. Please read the Department’s statement on internet resource requirements for access to courses.

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COMMLD 501: Leadership and Communities

(

Yasin

)

- 2024-2025 | Autumn 2024 | Current Quarter

Track Neutral | 5 Credits
Thursdays 9/26 – 12/5, 6:00pm – 9:50pm | PCAR 192
Registration SLN: 13041

Course Description

This foundational class considers leadership development through the two lenses of story and community. Sustained community engagement in the service of a more equitable and just world requires strong leadership models. Personal history and cultural context influence leadership styles, so using cross-sector profiles and guest speakers, we will carefully consider a range of leaders, their life stories, communication styles, and how they connect meaningfully to customers, colleagues, and constituents.

Credit/No Credit only

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COMMLD 503: Practicum: Search Engine Optimization

(

Long

)

- 2024-2025 | Autumn 2024 | Current Quarter

Track Neutral | 2 Credits
Thursdays 9/26 – 12/5, 6:00pm – 7:50pm | CMU 126
Registration SLN: 13042

Course Description

In this practicum, students will work on a real-world Search Engine Optimization (SEO) strategy—forming a partnership among SEO students, instructor, and a client. Students will work in a team-based context and apply their SEO skills to be able to give the client an SEO strategy recommendation for their website to help them improve their keyword rankings in Google.

The final deliverable will be a client presentation highlighting keywords that the client should target based on the use of various analytics tools resourced with help from the instructor. Students will also deliver a sample of a page that has been optimized on the client’s website as an example, with resources the client can use to further optimize their site. By the end of the Practicum, students will have a sample for their portfolio to demonstrate their knowledge of SEO.

About Communication and Leadership Practicum:
Communication and Leadership Practicum courses give you the opportunity to engage in contemporary professional practice by addressing the challenges of real-life organizations. Each section is matched with a client organization or group of client organizations, and focuses on a distinct professional skill or practice that is deemed essential across a variety of professional fields.

Designed to mirror a professional setting, our Practicum offer you the opportunity to work at a higher level and with greater responsibility than what you might encounter in an internship or in entry-level work. In the span of a quarter, you will enhance highly-desirable professional skills, produce work that you can include in your own professional portfolios, and most importantly, leave with a story–your story – of what you did in this project to create value for your client.

Credit/No Credit Only

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COMMLD 511: Intro to User Centered Design

(

Gordon

)

- 2024-2025 | Autumn 2024 | Current Quarter

MCDM Elective | Meets Research Methods Requirement | 5 Credits
Mondays 9/30 – 12/2, 6:00pm – 9:50pm | CMU 230
Registration SLN: 13048

Course Description

This course focuses on the fundamentals of user experience design, identifying the skills and concepts needed to successfully design products and services for humans. We will learn the principles of design thinking so that students come away from the class with a framework for understanding how to identify real user problems, design solutions for how to solve those problems, and then test those solutions with real people.

Meets Research Methods Requirement

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COMMLD 512: User Research and UX Strategies

(

Levine

)

- 2024-2025 | Autumn 2024 | Current Quarter

MCDM Elective | Meets Research Methods Requirement | 5 Credits
Mondays 9/30 – 12/9, 6:00pm – 9:50pm | CMU 104
Registration SLN: 13050

Course Description

This course focuses on the design, implementation, and evaluation of user interfaces from a usability perspective. The aim of the class is to study the concepts, methods, and techniques of usability engineering, with a focus on the artifacts where user experience is essential. Historically, usability has covered aspects of efficiency, learnability, and ease of use. Today, a large number of other measures for success rely on elements such as playability, engagement, entertainment, immersion, and aesthetics.

The above concepts will be detailed with the expectation that by the end of the quarter, students will recognize the aspects of each of the following deliverables within Interface Design and User Research. At the completion of this course, students will have portfolio-ready, end-to-end work examples. The work examples are designed for students to demonstrate they can: understand basic principles of user interface design, implementation, and evaluation, design and conduct usability studies, select an appropriate evaluation method and articulate its advantages and disadvantages, establish useful test objectives, and prepare reports and presenting results.

Meets Research Methods Requirement.

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COMMLD 513: Content Marketing

(

Weaver

)

- 2024-2025 | Autumn 2024 | Current Quarter

MCCN Elective | Meets Research Methods Requirement | 5 Credits
Saturdays 10/5, 10/19, 11/02, 11/16, 12/07, 9:00am – 5:00pm | Online
Registration SLN: 13051

Course Description

This course focuses on the approach and implementation of marketing programs that encourage community building and engagement. Content marketing is a special kind of content that you can use to build relationships with audiences, drawing new audiences or rewarding loyal fans. Our focus will be on how to give freely of our knowledge. We will explore a research-backed method for how to make content that educates and supports audiences, that complements advertising, mission-driven, or task-based content.

To do so, we will learn the basics of a content strategy process. Our 6 part data-driven methodology includes working with secondary research: stakeholder goals and audiences. Conducting our own primary research in comparative and content review. Building from research, we’ll explore best practices and tactics for messaging, content planning, and delivering strategy concepts to clients or coworkers. Our final product focuses on building brand storytelling, effective messaging, and planning adaptable content for multichannel (physical or digital) environments. Final materials can be useful for portfolios.

Meets Research Methods Requirement.

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COMMLD 517: The Psychology of User Experience

(

Haverly

)

- 2024-2025 | Autumn 2024 | Current Quarter

MCDM Elective | Meets Research Methods Requirement | 5 Credits
Wednesdays 9/25 – 12/4, 6:00pm – 9:50pm | Online
Registration SLN: 13052

Course Description

Designers, product marketers, and entrepreneurs will learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether or not customers will be receptive to their digital innovations. This will give their innovations an edge on what are increasingly competitive platforms such as apps, bots, in-car apps, augmented reality content). Students will learn…

The psychological processes determining users’ perception of, engagement with, and recommendation of digital innovations

Examples of interfaces before and after simple psychological alignments that vastly enhanced their effectiveness

How to identify, apply theory, and develop consulting or research recommendations based on psychological theory

Application to their own business interests. A deeper understanding of common digital interfaces such as conversion funnels, display advertisements, and mobile notifications.

A broader understanding of the human context of digital ventures, and the ethical differences between alignment and meeting needs vs. exploitation and unsustainable design approaches

Meets Research Methods Requirement.

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COMMLD 520A: Principles of Marketing

(

Meyer

)

- 2024-2025 | Autumn 2024 | Current Quarter

Track Neutral | 5 Credits
Mondays 9/30 – 12/9, 6:00pm – 9:50pm | CMU 126
Registration SLN: 13053

Course Description

This course is designed to provide you with an understanding of foundational marketing concepts and their application within business and non-business organizations. We start with an overview of marketing strategy, including strategic goal setting and planning and assessment of the market environment (company customers, and competitors), and then review fundamental elements of the marketing mix – product, price, placement (distribution) and promotion. We’ll go deeper into marketing communications, including product/service launches, branding, and integrated campaigns. We will explore all this through a dynamic mix of lectures, case studies, guest speakers, videos, in-class discussions, and individual and group projects.

At the end of the course, you will know how to develop a marketing plan, including how to perform market segmentation, targeting, and positioning; implement branding concepts; execute market research tools and techniques; analyze consumer/audience behavior, introduce new products or services, and develop advertising and integrated communications campaigns.

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COMMLD 522: The Future of Marketing

(

Salkowitz

)

- 2024-2025 | Autumn 2024 | Current Quarter

MCDM Elective | 5 Credits
Tuesdays 10/1 – 12/3, 6:00pm – 9:50pm | CMU 126
Registration SLN: 13054

Course Description

Rapid evolution of digital media and technology continues to disrupt the business of marketing, making it essential for professionals in the field to keep abreast of trends in a number of areas. This class focuses on the technologies shaping marketing, advertising, media, public relations and communications in the 2-4 year horizon and explores strategies of successful marketing organizations, both digital and traditional.

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COMMLD 525: Brand Values & Creativity

(

Howard

)

- 2024-2025 | Autumn 2024 | Current Quarter

Track Neutral | 5 Credits
Wednesdays 9/25 – 12/4, 6:00pm – 9:50pm | DEN 213
Registration SLN: 13057

Course Description:

This course will take a close up look at corporate brand values in marketing communications today. Brand values should be timeless and unchanging, but in a constantly fluctuating business environment, is this goal even possible? While high volume video advertising and A/B testing is exploding, paradoxically, messaging of corporate brand values is oftentimes minimized. Marketing today is composed of ever-changing algorithms, transactional communications, and confusing narratives. Should creativity play a bigger role in storytelling in today’s marketplace? Do customers even know what the companies they make purchases from actually stand for values-wise? Does it matter? How can companies still connect emotionally with consumers? Students will ideate a marketing film for a company or nonprofit of their choice. All the while, they’ll be considering deeply how emotion, story, and marketing message function in a project that resonates with the consumer while also reinforcing an organization’s belief system.

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COMMLD 530A: Storytelling with Data

(

Mcghee

)

- 2024-2025 | Autumn 2024 | Current Quarter

MCDM Elective | 5 Credits
Wednesdays 9/25 – 12/4, 6:00pm – 9:50pm | CMU 302
Registration SLN: 13058

Course Description:

This course teaches students to assemble visual evidence in service of a narrative story. It reflects the new reality that information graphics, maps, and data visualizations are no longer a supplement to text stories created by dedicated service desks, but are free-standing items produced by cross-disciplinary journalists with skills in data reporting and visual presentation.

This course leads students through the process of reporting, analyzing, and presenting a data-driven infographic feature story. Students will explore the gamut of influential and impactful visual stories: an explainer on Covid-19 transmission (the Washington Post’s most popular story of all time); articles exploring California wildfires and street protests in Hong Kong; and stories exploring larger historical and cultural themes like the rise of Confederate statues and such cultural questions as: why are women’s pants pockets so small and K-pop bands so big?

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COMMLD 531: Foundations of Video Storytelling

(

Christensen

)

- 2024-2025 | Autumn 2024 | Current Quarter

MCDM Elective | 5 Credits
Tuesdays 10/1 – 12/3, 6:00pm – 9:50pm | CMU 302
Registration SLN: 13061

Course Description

Approximately 183 hours of content is uploaded to YouTube every minute. Video isn’t the future of marketing, the revolution is already here and how brands leverage that storytelling capability sets them apart from the competition.

Whether you want to create video content as a full time job or you want to have the skill set in your back pocket as you navigate your communications career, this class will provide a strong foundation for maximizing video content in your marketing endeavors.

We will go over basics of how to use cameras but we will also talk about why content is successful and how we can best emulate those formulas. You are expected to exercise the craft of content creation while at the same time critically evaluating and deconstructing content you see in the marketplace.

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COMMLD 535: Foundations of Audio Storytelling

(

Partnow

)

- 2024-2025 | Autumn 2024 | Current Quarter

Track Neutral | 5 Credits
Tuesdays 10/1 – 12/3, 6:00pm – 9:50pm | PCAR 297
Registration SLN: 13063

Course Description

The podcasting industry has surged in recent years, with podcasts also becoming an increasingly important part of marketing and communication campaigns. Since it is the only medium that audiences can consume while engaged in a multitude of other activities, audio storytelling has a unique advantage to inform, entertain and call to action.

This course will teach you how to use audio to tell a powerful story. You will learn how to create your own short sound-rich, nonfiction audio story driven by characters and scenes. You will move through the process of research, reporting, interviewing, writing, editing, and mixing an audio story, as well as pitching a story for radio or podcast. By the end of the class you will have a working knowledge of the basics of audio storytelling and production. You will feel more confident about how to support visual storytelling with audio, as well as how to work with a larger production team on audio projects.

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COMMLD 540A: The Power of Revision

(

Baltus

)

- 2024-2025 | Autumn 2024 | Current Quarter

Track Neutral | Meets Professional Writing Requirement | 3 Credits
Mondays 9/30 – 12/2, 6:00pm – 8:20pm | CMU 242
Registration SLN: 13065

Course Description

No matter what kind of writing you do, editing skills are essential to producing your best work. In this course, experienced writers will learn a rigorous, methodical approach to revision that transforms a rough draft into a compelling finished piece. You’ll gain the awareness and control you need to diagnose and address problems, develop ideas and themes, create structure, and craft a story. You’ll also hone your ability at the line level, learning ways to make your writing clearer and more precise by eliminating clichés, clunky phrases, and extraneous words. As an editing workshop, this course emphasizes the importance of giving and receiving kind, productive feedback. It focuses on longer-form texts for public audiences, such as blog posts, executive op-eds, and news releases, though its principles are applicable to all forms of writing and creative iteration.

Meets Professional Writing Requirement.

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COMMLD 541A: Crisis Communication

(

Visneski

)

- 2024-2025 | Autumn 2024 | Current Quarter

Track Neutral | Meets Law & Ethics Requirement | 5 Credits
Wednesdays 9/25 – 12/4, 6:00pm – 9:50pm | Online
Registration SLN: 13067

Course Description:

Nothing is more dramatic than a crisis. When an organization, company, industry, or individual in the public eye is in a crisis, communication is one of the crucial routes back to normalcy. Oftentimes, organizations find themselves unprepared when a crisis hits and only then think “Oh goodness, we should get a crisis communications plan in place!” Trying to “spin” a bad situation can both be unethical, and ineffective, damaging reputation, and subsequently business.

This course will teach you how to be rapidly responsive, responsible, and to avoid common pitfalls in crisis comms. We will examine how organizations attempt to anticipate and recover from crises, how the broadcast and print media cover different types of crises, how crisis communications fails, and how it succeeds.

Meets Law and Ethics Requirement.

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COMMLD 544: Professional Short-Form Writing

(

Tomasic

)

- 2024-2025 | Autumn 2024 | Current Quarter

Track Neutral | Meets Professional Writing Requirement | 3 Credits
Wednesdays 9/25 – 12/4, 6:00pm – 8:20pm | CMU 126
Registration SLN: 13069

Course Description

This collaborative hands-on course explores the kind of short-form writing that dominates today’s rapidly evolving professional communications space — the digital space where lines between content and form increasingly blur and where always-on media feeds deliver a mix of advertising, marketing, public relations, human resources, personal brand-building and journalistic reporting and research. It’s a space that presents new writing challenges every day: professional emails, office memos, newsletters, website copy, funding proposals, executive summaries, op-eds, tweets, blurbs, blogs. Much of this material is badly done. Most of it is mediocre. The best of it, though, sings out and demands our attention, demonstrating mastery in the kind of critical thinking and dedicated practice that delivers copy sharply focused and sure in matching voice and material with form and audience. This course is part professional-communications criticism class and part writing workshop. It’s about learning how to identify good writing; it’s about understanding the process that produces good writing; and it’s about practicing that process yourself.

Meets Professional Writing Requirement.

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COMMLD 558: Law & Policy

(

Baker

)

- 2024-2025 | Autumn 2024 | Current Quarter

MCDM Elective | Meets Law & Ethics Requirement | 5 Credits
Tuesdays 10/1 – 12/3, 6:00pm – 9:50pm | DEN 258
Registration SLN: 13071

Course Description

This course looks at how the law of digital media, interactive media and social media has facilitated the growth of multimedia storytelling, interactivity, and the explosion of collaborative consumption. Understanding when and how one can remix, reuse, republish, and remake content is critical to any organization’s successful advertising, content creation, distribution, and publication. This course will explore the legal issues surrounding free expression, content production and publication, intellectual property (with a special emphasis on copyright and fair use), and advertising. This course is designed both as a stand-alone course to satisfy the law and policy requirement of the program and as a companion to the data security and privacy law course offered in the Spring, which focuses more on data usage, privacy and security, FTC regulatory issues and intellectual property issues around data and analytics.

Meets Law & Ethics Requirement.

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COMMLD 501: Leadership and Communities

COMMLD 503: Practicum: Search Engine Optimization

COMMLD 511: Intro to User Centered Design

COMMLD 512: User Research and UX Strategies

COMMLD 513: Content Marketing

COMMLD 517: The Psychology of User Experience

COMMLD 520A: Principles of Marketing

COMMLD 522: The Future of Marketing

COMMLD 525: Brand Values & Creativity

COMMLD 530A: Storytelling with Data

COMMLD 531: Foundations of Video Storytelling

COMMLD 535: Foundations of Audio Storytelling

COMMLD 540A: The Power of Revision

COMMLD 541A: Crisis Communication

COMMLD 544: Professional Short-Form Writing

COMMLD 558: Law & Policy

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