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Classes

Classes are designed to challenge your thinking and develop your professional skills. You’ll leave each class with a unique set of tools to approach new communications challenges.

Tailor your experience to your career goals by focusing on one of eight areas of specialization. Use the search widget below to sort classes by quarter, specialization, instructor and degree track for each quarter. Get a comprehensive view of the full academic year in our Course Guide.

View the University of Washington Academic Calendar for important dates, including quarter start and end dates, registration dates and deadlines, and campus holidays.

Registration numbers (SLNs) are located on the Time Schedule. Please read the Department’s statement on internet resource requirements for access to courses.

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COMMLD 559: Law, Data, & Privacy

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- 2025-2026 | Current Quarter | Winter 2026

MCDM Elective | Meets Law & Ethics Requirement | 5 Credits
Tuesdays 1/6 – 3/10, 6:00pm – 9:50pm | Room on Time Schedule
Registration SLN: 22095

Course Description

“Big Data,” “The Internet of Things,” “Behavioral Advertising,” “Analytics” — all buzzwords capturing the explosion of data and the promise of what we can do with data. Collecting, using, organizing, and sharing data and information also evokes legal issues and individual and collective uncertainty over who owns this data, what rights does one own, how does the data usage implicate privacy issues, how is and how should data use be regulated by the government, by private entities, for advertising, etc. This course will explore the legal issues associated with data usage, data collection, sharing of user information, and licensing. This course will pay particular attention to privacy laws in the United States, how the FTC and other regulators are approaching advertisers’ use of personal information, how organizations attempt to keep data secure, and how intellectual property rights protect (and do not protect) data and databases.

Meets Law & Ethics Requirement.

Kraig Baker’s humorous and comprehensive lecturing style, complete with the latest trend examples, helped me demystify the law and make it less of a “black box.” I gained a framework to assess and manage legal, ethical, and structural risks, tools to determine if I had a legal issue and insights on whether I needed a lawyer and how to communicate these legal issues effectively.—Aster Li, MCDM alum cohort ‘22 alumni

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COMMLD 562: Communication for Advocacy

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- 2025-2026 | Current Quarter | Winter 2026

MCCN Elective | Meets Law and Ethics Requirement | 5 Credits
Thursdays, 1/8 – 3/12, 6:00pm – 9:50pm | Room on Time Schedule
Registration SLN: 12660

Course Description:

This course is focused on ”integrated advocacy,” which is a strategy of communicating one’s advocacy efforts through multiple channels – like the marriage equality movement, net neutrality efforts by Google, Facebook and Netflix, and the passage of the Affordable Care Act of 2010.

This is a hands-on course. You will develop part of an integrated advocacy campaign working for a client in this class. Real-life challenges and advocacy needs of our clients will allow us to use integrated advocacy model in an applied sense. We will build stories around goals and solutions. We will come up with advocacy tactics and create an advocacy campaign that will ignite change.

The course will help you develop immersive storytelling skills, and practice community organizing. You will learn persuasive communication and engagement methods, and how to pack a punch with a campaign aimed at making change. Guest speakers and mentors with experience spearheading campaigns will serve as guides throughout the quarter. The course will culminate with a short advocacy pitch session.

“Changing the world” gets a lot of lip service – this class actually teaches you how to do it! Sejal’s experience on successful advocacy campaigns like the $15 minimum wage provides a backdrop for instruction in tested strategies and techniques that can be deployed to move the needle at the community, social and policy level. Watching my fellow students’ presentations at the end of the quarter, I felt like we were all really well equipped to go out and have a positive impact like never before. — Alex Stonehill, Associate Director, MCCN Cohort 19

Meets Law & Ethics requirement.

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COMMLD 570B: Stakeholder Mindset & Communication

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- 2025-2026 | Current Quarter | Winter 2026

Open Elective | 3 Credits
Thursdays, 1/8 – 3/12, 6:00pm – 8:20pm | Room on Time Schedule
Registration SLN: 12662

Course Description:

In August 2019, the Business Roundtable, a group of 181 CEOs from the largest corporations in the world, created, signed, and distributed a formal document, “Statement on the Purpose of a Corporation.” This communication stated that this group was committed to leading their companies for the benefit of all stakeholders — shareholders, communities, employees, suppliers, and customers.

In this course, we’ll examine this diverse set of stakeholders and take a closer look at how they interact with corporate leaders and each other internally and externally. What role will marketing communication professionals have in making companies’ messaging more stakeholder focused and inclusive going forward?

From Elon Musk’s Twitter takeover to the mercurial work policies at Amazon, we’ll examine why companies which do not support stakeholder theory risk losing value. And why the ones that do gain it.

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COMMLD 570E: Culture Design for Communication Leaders

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- 2025-2026 | Current Quarter | Winter 2026

MCCN Elective | 5 Credits
Thursdays, 1/8 – 3/12, 6:00pm – 9:50pm | Room on Time Schedule
Registration SLN: 22135

Course Description

As organizations navigate unprecedented changes driven by technology, shifting expectations, and global challenges, the need for culture-centered leadership has become paramount. This is especially true for communication leaders who will continue to shape how work is understood and practiced.

During this course, students will explore the key aspects of culture design, co-creation, and leadership for the future of work. Students will identify their own co-creation and leadership style within the context of an organization, and learn to leverage these strengths in coordination with others. They will also design specific elements of culture including working agreements, collaborative work environments, and steps for fostering autonomy within the workplace.

At the end of this course students will be able to answer the question – How do communication leaders build/support organizational culture to create environments that support psychological safety, collaboration, and drive innovation?

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COMMLD 580A: Communicating the Future with Scenario Planning

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- 2025-2026 | Current Quarter | Winter 2026

MCDM Elective | 5 Credits
Thursdays, 1/8 – 3/12, 6:00pm – 9:50pm | Room on Time Schedule
Registration SLN: 12663

Course Description

This course exposes learners to the strategic storytelling techniques that businesses, governments and non not-for-profits use to explore possible futures.

Scenarios provide organizations the tools they need to anticipate and navigate the future by developing multiple paths along which the future might unfold. Rather than looking at the world through the lens of what we know, scenario planning starts with uncertainties: Social, technological, economic, environmental and political forces that will evolve over the next several years in unknowable ways. This helps organizations prepare for many eventualities (some which they may not like) because they will be able to see opportunities, mitigate risks, and work toward enabling futures that align with their missions and values.

The course will teach learners how to develop scenarios, how to use them within organizations for strategy and storytelling. Each student will choose an area of interest as an overlay atop a generalized set of futures so they personally understand the power of starting a story with “I don’t know” and using that as a lever to co-create plausible futures that could be. Students will leave the course as scenario planning practitioners, a valuable skill for any leader in an uncertain world.

For more information: Scenario Planning and Communications: How Does Scenario Planning Apply to Communications Jobs?

I went into Scenario Planning as a marketer and left as a strategic storyteller. Dan taught us to look into the future and fashion a whole story out of it, in scenarios and contexts I otherwise wouldn’t have imagined. It also trains you to think of the future beyond just a linear eventuality to help prepare for it in the best way possible. Personally, the application of what I learned was beyond a business context, and I can say this – it helped all of us look at everything in a more multi-dimensional manner.—Matthew Joseph, MCDM cohort ‘22 alumni

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COMMLD 581: Leadership in Emerging Technologies & Trends: Communications in the Age of AI

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- 2025-2026 | Current Quarter | Winter 2026

Open Elective | 5 Credits
Sundays 1/11 (online), 1/18, 1/25, 2/1, 2/15, 9:00am – 5:00pm | Room on Time Schedule
Registration SLN: 12664

Course Description:

AI is transforming how organizations communicate, and the skill gap is real. The 2025 World Economic Forum’s Future of Jobs Report states that “On average, workers can expect that two-fifths (39%) of their existing skill sets will be transformed or become outdated over the 2025-2030 period.” AI and information processing technologies tops the list as the core drivers of this change.

This intensive class is about getting out in front. We’ll dive into the questions communication leaders are wrestling with right now: When should you use AI for comms and who should be empowered to use it? What are the risks if your team is unprepared, if you are too slow in adapting, or if you use it in inappropriate or ineffective ways? And how do you build policies and strategies that allow AI to accelerate work responsibly and ethically?

Students should come prepared for an intensive experience, with a full quarter’s work conducted over a 6-week time period. Class sessions will be fast-paced, hands-on, and grounded in real-world challenges. You’ll use multiple AI tools in class and for homework, debate outputs and scenarios, discuss best practices for decision-making, and hear from industry experts already implementing AI inside their organizations. The goal is to give you the tools and judgment to help you and your future employer navigate fast-evolving AI with confidence.

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COMMLD 591: Independent Research

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- 2025-2026 | Current Quarter | Winter 2026

Open Elective | 1-5 Credits
Application Required

Course Description:

Independent Research projects are student-driven, with faculty serving in a loose advisory capacity. This option is for students with a clear project in mind who will only need minimal faculty support to accomplish their end goal. See complete details and application instructions on the Guide to Independent Research page.

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COMMLD 593: Internship

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- 2025-2026 | Current Quarter | Winter 2026

Open Elective | 1-5 Credits
Application Required

Course Description:

An internship can be a useful way to give students a fundamental understanding of the industry and to accelerate one’s career path. The course aims to enhance students’ career readiness through guided self-reflection, peer dialogue, and employer feedback. Through active participation in online discussions and thoughtful completion of structured assignments, students will reflect on their internships and identify how they relate to their coursework, college experience, personal identity, career readiness, and professional future.

Please note that in order to earn credits for COMMLD 593 an Internship is necessary but not sufficient. Students must also complete additional academic deliverables for their instructor as described above.

Also note that Internships should be directly relevant to the student’s field of study (degree or specialization). Part-time jobs not related to the degree will normally not be approved for internship credit, as the purpose of an internship is to apply what you have been learning in your degree to a real world work experience. See complete details and application instructions on the Guide to Internships page.

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COMMLD 600: MC Research Project

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- 2025-2026 | Current Quarter | Winter 2026

Open Elective | 5 Credits
Application Required

Course Description:

After completion of a minimum of 50% of Comm Lead course work, students can choose to conduct a scholarly research project. An MC Research Project is roughly the equivalent of a master’s thesis in scope and rigor, and requires the student form a committee of at least two faculty members to evaluate the work, as well as give a public presentation of the final deliverable. See complete details and application instructions on the Guide to MC Research Project page.

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COMMLD 559: Law, Data, & Privacy

COMMLD 562: Communication for Advocacy

COMMLD 570B: Stakeholder Mindset & Communication

COMMLD 570E: Culture Design for Communication Leaders

COMMLD 580A: Communicating the Future with Scenario Planning

COMMLD 581: Leadership in Emerging Technologies & Trends: Communications in the Age of AI

COMMLD 591: Independent Research

COMMLD 593: Internship

COMMLD 600: MC Research Project

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