Classes

Classes are designed to challenge your thinking and develop your professional skills. You’ll leave each class with a unique set of tools to approach new communications challenges.

Tailor your experience to your career goals by focusing on one of eight areas of specialization. Use the search widget below to sort classes by quarter, specialization, instructor and degree track for each quarter. Get a comprehensive view of the full academic year in our Course Guide.

View the University of Washington Academic Calendar for important dates, including quarter start and end dates, registration dates and deadlines, and campus holidays.

Registration numbers (SLNs) are located on the Time Schedule. Please read the Department’s statement on internet resource requirements for access to courses.

COMMLD 531: Foundations of Video Storytelling

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- 2025-2026 | Current Quarter | Spring 2026

MCDM Elective | 5 Credits
Tuesdays 3/31 – 6/2, 6:00pm – 9:50pm | Room on Time Schedule
Registration SLN: 12413

Course Description

Approximately 183 hours of content is uploaded to YouTube every minute. Video isn’t the future of marketing, the revolution is already here and how brands leverage that storytelling capability sets them apart from the competition.

Whether you want to create video content as a full time job or you want to have the skill set in your back pocket as you navigate your communications career, this class will provide a strong foundation for maximizing video content in your marketing endeavors.

We will go over basics of how to use cameras but we will also talk about why content is successful and how we can best emulate those formulas. You are expected to exercise the craft of content creation while at the same time critically evaluating and deconstructing content you see in the marketplace.

Note: This is one of the two foundational courses covering video storytelling. The other class is the “Foundations of Video: Documentary Storytelling” class. Both will qualify you for taking Advanced Video Storytelling.

This class is a good match for students who:

• want to work in marketing and a foundational knowledge of how compelling video content is created;

• want to specialize in video content creation long term;

• are prepared for a time-consuming and rigorous learning experience.

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COMMLD 525: Brand Values

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- 2025-2026 | Current Quarter | Spring 2026

Open Elective | 5 Credits
Thursdays 4/2 – 6/4, 6:00pm – 9:50pm | Room on Time Schedule
Registration SLN: 12411

Course Description:

This course will take a close up look at corporate brand values in marketing communications today. Brand values should be timeless and unchanging, but in a constantly fluctuating business environment, is this goal even possible? While high volume video advertising and A/B testing is exploding, paradoxically, messaging of corporate brand values is oftentimes minimized. Marketing today is composed of ever-changing algorithms, transactional communications, and confusing narratives. Should creativity play a bigger role in storytelling in today’s marketplace? Do customers even know what the companies they make purchases from actually stand for values-wise? Does it matter? How can companies still connect emotionally with consumers? Students will ideate a marketing film for a company or nonprofit of their choice. All the while, they’ll be considering deeply how emotion, story, and marketing message function in a project that resonates with the consumer while also reinforcing an organization’s belief system.

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COMMLD 520B: Advanced Marketing

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- 2025-2026 | Current Quarter | Spring 2026

Open Elective | 5 Credits
Mondays 3/30 – 6/1, 6:00pm – 9:50pm | Room on Time Schedule
Application Required

Course Description

This advanced course explores the evolving challenges and opportunities in marketing management, equipping students with the tools and strategies to excel in today’s dynamic marketplace. Through a combination of case studies, group projects, and industry experts, students will delve into topics such as AI in marketing, customer insights, digital transformation, omni-channel strategies, and new revenue models. Designed for graduate-level students, Advanced Marketing emphasizes practical application of marketing strategy and execution.

By the end of this class, students will be able to:

• Analyze the challenges and opportunities marketing leaders face in a rapidly evolving digital landscape.

• Apply advanced marketing strategies, including AI, personalization, and omni-channel integration, to real-world scenarios.

• Develop and present a comprehensive marketing plan, incorporating insights from customer data.

• Evaluate and implement customer-centric approaches to improve customer experience and drive business growth.

*Asynchronous work will be added to make up for Memorial Day.

**Since this class takes foundational concepts to the next level, students who register must have already taken any of the following courses:

COMMLD 520: Principles of Marketing
COMMLD 520: Strategic Communications
COMMLD 521: Digital Marketing
COMMLD 522: Future of Marketing

Or have equivalent Marketing experience. 

Please fill out the form below to the best of your ability. If your form is approved, you will receive an add code to register for the course. (Note: applications will be time stamped, and qualified applicants will be added to remaining class spots on an equitable basis determined by time of application and remaining time in the program.)

The application will go live on Tuesday, February 17, at 6:15am, and can be found here.

Here are the questions to the form to help you prepare before it goes live:

Full Name
UW Email

Have you taken or are currently taking any of the following courses:

COMMLD 520: Principles of Marketing (Meyer)
COMMLD 520: Strategic Communications (Keyes/Ramos)
COMMLD 521: Digital Marketing (Mottola)
COMMLD 522: Future of Marketing (Salkowitz)

(If you have not taken any prerequisite) You have stated that you have not taken the prerequisites for this course. You may still be qualified if you have previous experience. Please describe your marketing experience.

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COMMLD 503B: Practicum: UX Design in Action

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- 2025-2026 | Current Quarter | Spring 2026

Open Elective | 3 Credits
Mondays 3/30 – 6/1, 6:00pm – 8:20pm | Room on Time Schedule
Application Required

Course Description

In this practicum, students will work on a real-world design problem—forming a partnership among design students, instructor, and a client.  Students will work in a team-based context and apply their design-thinking skills to improve a business’ website by reducing user frustrations and helping the business reach its goals.

The final deliverable will be a client presentation highlighting what frustrations were discovered through research and testing, how the design thinking process was applied to maximize user and business needs, and will include a prototype to visually express the proposed solution incorporating the totality of the evaluation.

Credit/No Credit Only.

**Since this class takes foundational concepts to the next level, students who register must have already taken any of the following courses:

COMMLD 518: Introduction to Information Architecture

COMMLD 510: User Interface and Visual Design

COMMLD 511: Introduction to User Centered Design

COMMLD 512: User Research and UX Strategies

COMMLD 513: Content Marketing

COMMLD 515: Advanced User Design: UX Studio

Or have equivalent UX experience. 

Please fill out the form below to the best of your ability. If your form is approved, you will receive an add code to register for the course. (Note: applications will be time stamped, and qualified applicants will be added to remaining class spots on an equitable basis determined by time of application and remaining time in the program.)

The application will go live on Tuesday, February 17, at 6:15am, and can be found here.

Here are the questions on the form to help you prepare before it goes live:

Full Name
UW Email

Have you taken (or are currently taking) COMMLD 518: Intro to Info Architecture, COMMLD 510: User Interface and Visual Design, COMMLD 511: Introduction to User Centered Design, COMMLD 512: User Research and UX Strategies, COMMLD 513: Content Marketing, or COMMLD 515: Advanced UX Studio?

(If you have not taken the courses above) You have stated that you have not taken the prerequisites for this course. You may still be qualified if you have previous experience. Please describe your UX experience.

About 503 Communication and Leadership Practicum

Communication and Leadership Practicum courses give students an opportunity to engage with and understand the uses of course concepts in contemporary professional practice by addressing the challenges of real-life organizations.

Each section of the Comm Lead Practicum focuses on a distinct professional skill or practice that is deemed essential across a variety of professional fields. Students can choose their section based on their interests and needs. Each section is matched with a client organization or group of client organizations who are interested in partnering with Communication Leadership students.

In the span of a quarter, students analyze the issues faced by the client organization(s), collaborate and brainstorm collectively in small teams, and with the support of their faculty mentor create a deliverable for the client organization(s) that relates to the specific practice. Students may also create creative samples as part of the project. In doing so, students can develop and enhance skills, build foundations of practice, and produce work that they can include in their own professional portfolios.

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COMMLD 503A: Practicum: Impact Storytelling Lab: Marketing a Documentary

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- 2025-2026 | Current Quarter | Spring 2026

Open Elective | 2 Credits
Tuesdays 3/31 – 6/2, 6:00pm – 7:50pm | Room on Time Schedule
Registration SLN: 12402

Course Description

Partner with the feature documentary Boys on the Inside to design real-world marketing, outreach, and impact strategies that advance stories of queer / trans life, addiction recovery, and prison justice with care and intention. In this practicum, you will act as a creative marketing consultant to the director, researching audiences and crafting ethical, community-centered storytelling across web, social media, and video. Students will develop website redesign concepts, social content and campaign plans, and an impact strategy for events and partnerships, all grounded in inclusive, empathetic communication and advocacy for good. By the end of the quarter, you will leave with a client-ready deliverable package, experience navigating sensitive cultural and institutional contexts, and a portfolio project that demonstrates compassionate leadership and impactful storytelling for social change.

Credit/No Credit Only.

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COMMLD 600: MC Research Project

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- 2025-2026 | Current Quarter | Spring 2026 | Summer 2026 | Winter 2026

Open Elective | 5 Credits
Application Required

Course Description:

After completion of a minimum of 50% of Comm Lead course work, students can choose to conduct a scholarly research project. An MC Research Project is roughly the equivalent of a master’s thesis in scope and rigor, and requires the student form a committee of at least two faculty members to evaluate the work, as well as give a public presentation of the final deliverable. See complete details and application instructions on the Guide to MC Research Project page.

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COMMLD 593: Internship

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- 2025-2026 | Current Quarter | Spring 2026 | Summer 2026 | Winter 2026

Open Elective | 1-5 Credits
Application Required

Course Description:

An internship can be a useful way to give students a fundamental understanding of the industry and to accelerate one’s career path. The course aims to enhance students’ career readiness through guided self-reflection, peer dialogue, and employer feedback.  Through active participation in online discussions and thoughtful completion of structured assignments, students will reflect on their internships and identify how they relate to their coursework, college experience, personal identity, career readiness, and professional future.

Please note that in order to earn credits for COMMLD 593 an Internship is necessary but not sufficient. Students must also complete additional academic deliverables for their instructor as described above.

Also note that Internships should be directly relevant to the student’s field of study (degree or specialization). Part-time jobs not related to the degree will normally not be approved for internship credit, as the purpose of an internship is to apply what you have been learning in your degree to a real world work experience. See complete details and application instructions on the Guide to Internships page.

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COMMLD 591: Independent Research

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- 2025-2026 | Current Quarter | Spring 2026 | Summer 2026 | Winter 2026

Open Elective | 1-5 Credits
Application Required

Course Description:

Independent Research projects are student-driven, with faculty serving in a loose advisory capacity. This option is for students with a clear project in mind who will only need minimal faculty support to accomplish their end goal. See complete details and application instructions on the Guide to Independent Research page.

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