> Courses > 2025-2026

Classes

Classes are designed to challenge your thinking and develop your professional skills. You’ll leave each class with a unique set of tools to approach new communications challenges.

Tailor your experience to your career goals by focusing on one of eight areas of specialization. Use the search widget below to sort classes by quarter, specialization, instructor and degree track for each quarter. Get a comprehensive view of the full academic year in our Course Guide.

View the University of Washington Academic Calendar for important dates, including quarter start and end dates, registration dates and deadlines, and campus holidays.

Registration numbers (SLNs) are located on the Time Schedule. Please read the Department’s statement on internet resource requirements for access to courses.

COMMLD 560E: Inclusive Design & Product Equity

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- 2025-2026 | Summer 2026

Open Elective | Meets Law & Ethics Requirement | 5 Credits
Mondays 6/22- 8/17, 6:00pm – 9:50pm | Room on Time Schedule

Course Description:

This course offers a comprehensive exploration of the critical intersection between Diversity, Equity, and Inclusion (DEI) and technology. In an era where technology such as artificial intelligence and machine learning plays an ever-expanding role in shaping our world, we should interrogate who gets to build it, use it, and profit from it. As future technology leaders it is imperative to not only be well versed in DEI but to create necessary solutions that democratize technology rather than allow it to perpetuate systems of inequality.

Meets Law & Ethics Requirement.

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COMMLD 541A: Crisis Communication

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- 2025-2026 | Summer 2026

Open Elective | Meets Law and Ethics Requirement | 5 Credits
Tuesdays 6/23 – 8/18, 6:00pm – 9:50pm | Online

Course Description

Crisis communications is about much more than “spin.”  Crises will happen – in government, in the corporate sector, in nonprofits and political campaigns.  What will differentiate you as a communicator is your ability to plan for it, navigate it in real time, and learn something from it.  There is opportunity in crisis.  A crisis forces us to look inside ourselves, at our policies, at our practices, and at how we do our business.

Of course, crisis communications has always been tough; social media and the advent of generative AI have just made it tougher.  We will navigate the latest cultural challenges, from “cancel culture” to messaging in our polarized society.  In this course, we will look at before the crisis (including planning), how we respond during the crisis (this includes the critical crisis communications plan) and after (this is where we cover actions one must take afterwards, including how to repair the damage done).  The class is designed to look at crises in various sectors and will include participation from professionals in the field.

Meets Law and Ethics Requirement.

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COMMLD 521: Digital Media Branding & Marketing

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- 2025-2026 | Summer 2026

MCDM Elective | 5 Credits
Wednesdays 6/24 – 8/19, 6:00pm – 9:50pm | Online

Course Description

This course is designed for students who will be utilizing their education and experience in the marketing career tracks or in leadership functions where an understanding of marketing is critical. The focus of the course will be on how to build a brand online or extend a legacy brand digitally by applying marketing fundamentals and examining how the most interesting and dynamic brands operate today. We will simulate brand management and building campaigns for real-world brands and explore how they reach target customers to meet objectives and participate in online culture. While online platforms have offered us many more opportunities and “shiny objects” to reach and communicate with customers, the fundamental marketing skills and theories don’t change much or quickly. Learning to be strategic about how to apply these fundamentals will allow students to remain flexible and relevant.

This class is a good match for students who:

• want to build expansive, omni-channel marketing strategies and tactics for brand building

• want to develop a CMO view of brand management and building marketing capabilities

• want to learn to create a portfolio-level brand plan

Honestly, this class felt like years of experience packed in ten weeks. As someone who has worked with marketers but has never taken any marketing courses before this one, my perception of branding and digital marketing evolved constantly week by week. Having theoretical and practical experience throughout this course truly gave me a well-rounded experience. —previous student, Digital Media Branding & Marketing

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COMMLD 518: Information Architecture

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- 2025-2026 | Summer 2026

MCDM Elective | Meets Research Methods Requirement | 5 Credits
Saturdays 6/27, 7/11, 7/25, 8/8, 8/22, 9:00am – 5:00pm | Online

Course Description

Information Architecture (IA) helps users understand where they are, what they’ve found, what’s around, and what to expect when they are visiting a website or application. When you have large amounts of information to display, IA can help you create groups, sorting, labels and provide navigation to help people browse your content. This class sets up the basics for organizing content through architecture. We’ll learn about the theory and techniques that help us provide clear paths through content. Through best practices articles, real world examples, and student projects, we’ll explore the foundations and potential of Information Architecture. Students will take on their own mini-project and present their IA discoveries at the end of the session.

Meets Research Methods Requirement.

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COMMLD 520A: Principles of Marketing

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- 2025-2026 | Current Quarter | Spring 2026

Open Elective | 5 Credits
Tuesdays 3/31 – 6/2, 6:00pm – 9:50pm | Room on Time Schedule
Registration SLN: 21665

Course Description

This course provides a foundational understanding of marketing principles and their application within business, nonprofit, and public-sector organizations. Students will learn through the lens of integrated marketing, a key skill in today’s marketing landscape. Our focus will be on understanding the key elements of a marketing strategy, including goal setting, audience identification, planning, and landscape analysis. Students will learn practical and commonly-used tools like SWOT analyses, stakeholder maps, brand positioning exercises, and messaging frameworks. 

Building on this foundation, the course will also explore elements of brand and behavior change marketing, with real-world applications in areas such as public health, sustainability, and social impact. Students will complete the course with increased confidence in designing and executing strategies that work across public relations, creative, digital, and operational functions in complex organizations.

Through lectures, case studies, guest speakers, in-class activities, and group projects, students will connect theory with practice, based on their areas of interest and expertise. Students will develop portfolio-level plans to support their career goals. This class is a fit for students who plan to pursue more advanced coursework, and those with an interest in marketing, communications, public affairs, or brand strategy careers where cross-functional collaboration is essential.

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COMMLD 511 B: Intro to User Centered Design

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- 2025-2026 | Current Quarter | Spring 2026

MCDM Elective | Meets Research Methods Requirement | 5 Credits
Wednesdays 4/1 – 6/3, 6:00pm – 9:50pm | Room on Time Schedule
Registration SLN: 21563

Course Description

This course focuses on the fundamentals of user experience design, identifying the skills and concepts needed to successfully design products and services for humans. We will learn the principles of design thinking so that students come away from the class with a framework for understanding how to identify real user problems, design solutions for how to solve those problems, and then test those solutions with real people.

Meets Research Methods Requirement

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COMMLD 570D: Online Community Data Research

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- 2025-2026 | Current Quarter | Spring 2026

Open Elective | Meets Research Methods Requirement | 5 Credits
Thursdays 4/2 – 6/4, 6:00pm – 9:50pm | Room on Time Schedule
Registration SLN: 12422

Course Description:

Navigating online communities constitutes a large portion of what we experience as “the internet,” and yet understanding these communities is not always a straightforward or easy task. This course will explore the nature of online communities, different ways we can come to learn about them, and how we should think about handling the data we collect (and indeed, whether to collect it at all). Students will gain a basic social scientific foundation for thinking about communities and the affordances of computer mediated communication before surveying several established approaches to collecting and analyzing data produced by and about specific communities, including surveys, web scraping, and social listening/monitoring. 

Throughout, we will consider the ethical implications and demands of our work as researchers and professionals, emphasizing such values as respect for persons, prevention of harm, and beneficence. Students will conclude the course by developing group research projects using one or more of the methods we’ve learned together to answer a clearly defined research question and presenting their findings within a professional context.

Meets Research Methods Requirement.

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COMMLD 581: Communications in the Age of AI

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- 2025-2026 | Current Quarter | Spring 2026

Open Elective | 5 Credits
Sundays, 4/12, 4/19, 4/26, 5/3, 5/17, 9:00am – 5:00pm | Room on Time Schedule
Registration SLN: 21461

Course Description:

AI is transforming how organizations communicate, and the skill gap is real. The 2025 World Economic Forum’s Future of Jobs Report states that “On average, workers can expect that two-fifths (39%) of their existing skill sets will be transformed or become outdated over the 2025-2030 period.” AI and information processing technologies tops the list as the core drivers of this change.

This intensive class is about getting out in front. We’ll dive into the questions communication leaders are wrestling with right now: When should you use AI for comms and who should be empowered to use it? What are the risks if your team is unprepared, if you are too slow in adapting, or if you use it in inappropriate or ineffective ways? And how do you build policies and strategies that allow AI to accelerate work responsibly and ethically?

Students should come prepared for an intensive experience, with a full quarter’s work conducted over a 6-week time period. Class sessions will be fast-paced, hands-on, and grounded in real-world challenges. You’ll use multiple AI tools in class and for homework, debate outputs and scenarios, discuss best practices for decision-making, and hear from industry experts already implementing AI inside their organizations. The goal is to give you the tools and judgment to help you and your future employer navigate fast-evolving AI with confidence. 

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COMMLD 541: Crisis Communication

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- 2025-2026 | Current Quarter | Spring 2026

Open Elective | Meets Law & Ethics Requirement | 5 Credits
Mondays 3/30 – 6/8, 6:00pm – 9:50pm | Online
Registration SLN: 21442

Course Description:

Nothing is more dramatic than a crisis. When an organization, company, industry, or individual in the public eye is in a crisis, communication is one of the crucial routes back to normalcy. Oftentimes, organizations find themselves unprepared when a crisis hits and only then think “Oh goodness, we should get a crisis communications plan in place!” Trying to “spin” a bad situation can both be unethical, and ineffective, damaging reputation, and subsequently business.

This course will teach you how to be rapidly responsive, responsible, and to avoid common pitfalls in crisis comms. We will examine how organizations attempt to anticipate and recover from crises, how the broadcast and print media cover different types of crises, how crisis communications fails, and how it succeeds.

Meets Law and Ethics Requirement.

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COMMLD 515: Advanced User Design: Generative AI UX Studio

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- 2025-2026 | Current Quarter | Spring 2026

MCDM Elective | Meets Research Methods Requirement | 5 Credits
Wednesdays 4/1 – 6/3, 6:00pm – 9:50pm | Room on Time Schedule
Registration SLN: 12407

Course Description

In the Generative AI UX Studio course, students dive into the dynamic intersection of traditional experience design and artificial intelligence, mastering the tools and frameworks that are reshaping how humans interact with technology. Through intensive hands-on projects, students craft intelligent, adaptive experiences that push beyond conventional interfaces, learning to orchestrate seamless interactions between users and AI agents while maintaining essential human-centered design principles. Students develop expertise in the emerging field of agentic design, creating sophisticated agent personas and behavioral frameworks that define how AI systems perceive, reason, and act on behalf of users – skills that are increasingly crucial in modern digital product development.

Working in collaborative teams that mirror industry practice, students navigate the complex interplay between design, AI capabilities, and user trust, developing working prototypes that demonstrate real-world application of these advanced concepts. Upon completion, students emerge with compelling portfolio pieces that showcase their ability to design next-generation experiences where AI enhances rather than replaces human interaction, positioning them as leaders in this transformative wave of UX innovation.

Meets Research Methods Requirement.

Course Prerequisites: COMMLD 511, 512, or 517.

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COMMLD 504: Capstone

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- 2025-2026 | Current Quarter | Spring 2026

Open Elective | 2 Credits
Thursdays 4/2 – 6/4, 6:00pm – 7:50pm | Room on Time Schedule
Application Required

Course Description:

In the COMMLD 504 Capstone class for MCCL students, you will refine and finalize your near complete capstone project, develop professional presentation skills, and hone your professional narrative prior to graduation. This course will help you learn how to target your audience, effectively support your ideas, and select and organize materials to prepare for a presentation or portfolio using multimedia tools. Students will think, reflect, respond, and provide/receive feedback throughout the course. Your interactions will be a learning experience as you engage with each other’s work, diverse perspectives, and presentation styles. 

Note: Registration for this class is add-code only after submission of an application.

More about the 504 Capstone

The Communication and Leadership Capstone project is the culmination of your MCCL journey in the Communication Leadership Program. Before graduation, students work to complete a project that responds to professional communities’ needs, using communication and leadership tools. 

Capstones are a chance to demonstrate your learning and build your portfolio through an in-depth, independent project done under the guidance of faculty and staff advisors. It’s also a chance to impact the world and help address the needs of real-life organizations. 

Completing your capstone and the accompanying credits is a multi-quarter process, usually done during the student’s second year in the program. Projects can be research-based, work done in a class, for a client organization, or even for your current job.

Credit/No Credit Only.

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COMMLD 570F: Collaboration Strategies for Social Change

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- 2025-2026 | Current Quarter | Spring 2026

Open Elective | 5 Credits
Mondays 3/30 – 6/1, 6:00pm – 8:50pm | Room on Time Schedule
Registration SLN: 12424

Course Description

Social change requires organizations in the private, public, and nonprofit sectors to collaborate well. However, organizational leaders face many challenges in doing so. Cross-sector collaboration is a complex communicative process that underlies every aspect of societal change, at multiple levels and across many kinds of difference.  In this course, students will employ concepts from several fields to analyze and practice real-world instances of cross-sector collaboration, and develop the communication skills essential for interorganizational interactions that foster social change.

The centerpiece of the course is a 5-week simulation of collaborative decision-making conducted during class sessions. In the simulation, each student has a role in a (mock) multi-sector task force– situated in a fictional mountain town– that negotiates the creation of a wildfire mitigation safety plan. Through the simulation, students will apply knowledge gained from course readings, and develop skills in assessing other stakeholders’ needs and motives, building alliances, communicating constructively through disagreements, and negotiating multilateral agreements for the collective good.

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COMMLD 535: Foundations of Audio Storytelling

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- 2025-2026 | Current Quarter | Spring 2026

Open Elective | 5 Credits
Wednesdays 4/1 – 6/3, 6:00pm – 9:50pm | Room on Time Schedule
Registration SLN: 21458

Course Description

The podcasting industry has surged in recent years, with podcasts also becoming an increasingly important part of marketing and communication campaigns. Since it is the only medium that audiences can consume while engaged in a multitude of other activities, audio storytelling has a unique advantage to inform, entertain and call to action.

This course will teach you how to use audio to tell a powerful story. You will learn how to create your own short sound-rich, nonfiction audio story driven by characters and scenes. You will move through the process of research, reporting, interviewing, writing, editing, and mixing an audio story, as well as pitching a story for radio or podcast. By the end of the class you will have a working knowledge of the basics of audio storytelling and production. You will feel more confident about how to support visual storytelling with audio, as well as how to work with a larger production team on audio projects.

This course is a good match for students who:

• Are seeking an individualized, project-based course

• Want foundational storytelling and editing skills that can translate into any medium

• Would like to learn how audio can elevate and transform storytelling

This class greatly elevated my ability to concisely tell stories!—Jacob Christensen, Foundations of Video and Advanced Video Practicum Instructor, and MCDM cohort ‘15 alumni

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COMMLD 520D: Product Marketing

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- 2025-2026 | Current Quarter | Spring 2026

MCDM Elective | 5 Credits
Tuesdays 3/31 – 6/2, 6:00pm – 9:50pm | Room on Time Schedule
Registration SLN: 12409

Course Description:

This course explores how modern organizations bring products to market by connecting customer insight, storytelling, and strategy. Students will learn the core functions of product marketing within technology and SaaS organizations and examine how effective collaboration among product, sales, marketing, and customer success teams drives successful product launches. Through hands-on projects and real-world case studies, students will practice applying research, storytelling, and data-driven decision-making to launch and promote products that resonate with diverse audiences and deliver measurable results.

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COMMLD 523: Foundations of Social Media Communications & Strategy

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- 2025-2026 | Current Quarter | Spring 2026

MCDM Elective | 5 Credits
Saturdays 4/11, 4/25, 5/9, 5/23, 6/6, 9:00am – 5:00pm | Online
Registration SLN: 12410

Course Description

Communication on digital platforms and networks will be the forever norm of our society and human experience. In this course, we will learn, practice and investigate the fundamental principles of communication through social media. We’ll identify strategies used by social media platforms to maximize their key metrics and apply them to business metrics that brands and organizations use to fulfill their objectives and goals. At the end of this course, you’ll be able to identify areas of opportunity on social media platforms to create interesting campaigns, analyze emerging social trends to stay ahead of the curve, and use the tools and best practices of the world’s most powerful brands to engage audiences.

This course is a good match for students who:

• Have a keen interest in social media

• Want to learn about effective social media strategies

• Are using social media for their professional work and personal branding

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COMMLD 570E: Community & Engagement

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- 2025-2026 | Current Quarter | Spring 2026

MCCN Elective | 5 Credits
Wednesdays 4/1 – 6/3, 6:00pm – 9:50pm | Room on Time Schedule
Registration SLN: 12423

Course Description

Our lives are defined by the communities we keep. So are organizations. To understand a company, audit the communities that faithfully buy their products. To understand a nonprofit organization, see who comes to their fundraisers or who relies on their services. To understand a public institution, observe their consistent user base. This can more broadly be understood as the culture of an institution: what it communicates by how it communicates.. Leadership—at all levels, across all sectors—involves informed and open engagement informed by that culture with the broader publics you serve. So designing meaningful community engagement that highlights organization culture is a crucial leadership skill.

This course will challenge you to reimagine community engagement practices and develop inventive strategies for bringing together stakeholders, constituents and audiences. You’ll learn time-tested frameworks that strive to build a sense of belonging and purpose, thus deepening alignment between leadership, organizational culture, and the communities they serve.

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© Copyright 2025 Department of Communication. University of Washington

© Copyright 2025 Department of Communication. University of Washington