Kyra Velasco is a Market Research Manager at Microsoft, where she leads insights-driven initiatives for the Microsoft Security portfolio, informing brand strategy and go-to-market decision-making across a complex cybersecurity landscape. Her work spans qualitative and quantitative research methods, including in-depth interviews, focus groups, and large-scale brand tracking, with a focus on translating customer and market intelligence into actionable business impact.

Kyra began her research career as a graduate and undergraduate research assistant, building a strong foundation in experimental design and data analysis. She holds a Master of Science in Market Research from Michigan State University and a bachelor’s degree in Marketing and Logistics from Central Michigan University.

Her work has been recognized by Quirk’s Media with a Marketing Research and Insight Excellence Award for Best Client/Supplier Collaboration, honoring her leadership in managing brand health measurement for Microsoft’s cybersecurity portfolio.