Maren Hamilton is a marketing strategist known for helping iconic outdoor brands build communities that actually care. She’s led social strategy and creator programs for brands like The North Face and Starbucks, developing campaigns that earn attention, spark conversation, and drive real business impact. Her work has been featured in outlets like AdAge and recognized across the industry for its blend of creativity, connection, and cultural relevance.

She’s spoken at events including Social Media Week and joined conversations on podcasts like Backcountry Marketing, where she shares insights on the future of social, influencer marketing, and brand storytelling. Today, she leads marketing at Popfly, a fast‑growing startup connecting brands with adventure creators.

When she’s not deep in strategy decks, she’s outside: skiing, paddling, or hiking the trails with her pups.

Ask her about: 

• Working in social media
• Breaking into the outdoor industry
• Getting onto speaking circuits and events and podcasts
• Building your personal brand
• Her really cute dogs