The Digital Media Degree

The Masters of Communication in Digital Media is a professional communication strategy degree that emphasizes content creation, adapting to emergent technologies, and proficiency in digital platforms. 

You will learn to craft thoughtful engagement strategies using media production, distribution of content, and analytics.

Sample Classes

Some classes you might take in the Digital Media degree program include: 

  • Introduction to User Centered Design
  • The Future of Marketing
  • Advanced Video Storytelling
  • Law, Data, and Privacy

See all classes

Career Options

The Digital Media degree will equip you with skills valued across communications roles including: 

  • Creative Director
  • Content Strategist
  • UX Designer/Researcher
  • Marketing Executive
  • Digital Media Manager
  • Executive Producer
  • Communications Consultant
  • Storyteller

See where our graduates work

Degree Requirements

To earn a master’s degree, students must complete a minimum of 45 credits. Master of Communication in Digital Media (MCDM) requirements include: 

Four core requirements totaling 15 credits:

  • COMMLD 501: Leadership Through Story and Communities (2 credits)
  • COMMLD 502: Communication Through Digital Media and Networks (3 credits)
  • A Law and Ethics Elective (5 credits)
  • A Research Methods Elective (5 credits)

Other elective courses totaling 30 credits:

  • 10 credits may be taken outside of chosen degree emphasis, including a maximum of 5 credits taken outside of the Communication Leadership program
  • Electives may include COMMLD 593 internship (max 15 credits), COMMLD 591 independent research (max 10 credits), or COMMLD 600 research project (5 credits)
  • The program has no master’s thesis requirement. If students are interested they can complete a COMMLD 600 Research Project. It is a rare occurrence, and usually most appropriate for students planning to continue on to a PhD program and enter academia as a professor and researcher.

Alumni Testimonials

DEREK BELT

Sr. Communications & Content Manager
Amazon Web Services

“As a former newspaper reporter, when I first started the program I was looking for that natural next step in my career. I knew I still wanted to tell stories, but I needed to learn how to do that in a totally different way. That sandbox where I could try new things really helped me grow professionally.”

YATIANZHOU (CECI) WANG

Product Marketing Manager
Amazon

“I came to the program right after I graduated from college in China. My instructors not only expanded my knowledge base, but also gave me the opportunity to gain hands-on experience in managing U.S.-based social channels for brands. Using my new skillset, I was able to land internships, and achieve other goals that I had never thought possible.”

Compare Degree Options

The Communication Leadership Program offers two other degree options. The Master of Communication in Communities and Networks emphasizes building community, growing networks, and crafting organizational identity. The Master of Communication in Communication Leadership provides a broad foundation of preparation for those changing career fields or with little experience looking to launch a new career in the communication industries.