COMMLD 580: Strategic Storytelling: Putting the Future in Context




- Current Quarter | 2022-2023 | Autumn 2022

MCDM Elective | 5 Credits
Wednesdays 09/28-12/07, 6:00PM – 9:50PM PST | DEN 258
Registration SLN: 23518

Course Description:

This course explores techniques for forecasting the future and using those forecasts to drive business narratives. The class will work through a complete cycle of scenario planning, looking first at the uncertainties for the future of work, and then building rich narratives that explore how the future may unfold under different social, technological, economic, environmental, and political circumstances. Students will learn how to capture uncertainties, define them, and use them to drive alternative views of the future.The course will also explore how to use scenarios to inform strategic choices and drive content development. Students will be expected to demonstrate their mastery of scenario planning through individual and team presentations. Team presentations will focus on the future of work and its implications for communications. Individual stories will feature multimedia presentations that describe the learner living in one of the futures.

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