Course Description
Our lives are defined by the communities we keep. So are organizations. To understand a company, audit the communities that faithfully buy their products. To understand a nonprofit organization, see who comes to their fundraisers or who relies on their services. To understand a public institution, observe their consistent user base. This can more broadly be understood as the culture of an institution: what it communicates by how it communicates.. Leadership—at all levels, across all sectors—involves informed and open engagement informed by that culture with the broader publics you serve. So designing meaningful community engagement that highlights organization culture is a crucial leadership skill.
This course will challenge you to reimagine community engagement practices and develop inventive strategies for bringing together stakeholders, constituents and audiences. You’ll learn time-tested frameworks that strive to build a sense of belonging and purpose, thus deepening alignment between leadership, organizational culture, and the communities they serve.
University of Washington
Department of Communication