COMMLD 563: Multicultural Marketing: Creating Equitable and Inclusive Communications

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Wu

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- 2022-2023 | Winter 2023

MCCN Elective | 5 Credits
Wednesdays 1/4 – 3/8, 6:00PM – 9:50PM | Online
Registration SLN: 12791

Course Description:

This course will take a close look at the evolution of multicultural communications, best practices and foundational strategies related to creating a more diverse, ethical and inclusive engagements. We will explore how agencies and organizations have adapted, pivoted and transformed the way brands and organizations engage with diverse audiences. You’ll learn how to build campaigns that are rooted in principles of diversity, equity and inclusion. Additionally, we’ll learn how to craft campaigns that are responsive to the increasingly diverse marketplace and ever-changing communications landscape.

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