COMMLD 562: Communication for Advocacy

(

Parikh

)

- 2022-2023 | Winter 2023

MCCN Elective | Meets Law & Ethics Requirement | 5 Credits
Thursdays 1/5 – 3/9, 6:00PM – 9:50PM | CMU 242
Registration SLN: 12790

Course Description:

This course is focused on ”integrated advocacy,” which is a strategy of communicating one’s advocacy efforts through multiple channels – like the marriage equality movement, net neutrality efforts by Google, Facebook and Netflix, and the passage of the Affordable Care Act of 2010. You will develop part of an integrated advocacy campaign working for a client in this class. Real-life challenges and advocacy needs of our clients will allow us to use integrated advocacy model in an applied sense. We will build stories around goals and solutions. We will come up with advocacy tactics and create an advocacy campaign that will ignite change. This is a hands-on course. The course will help you develop immersive storytelling skills, and practice community organizing. You will learn persuasive communication and engagement methods, and how to pack a punch with a campaign aimed at making change. Guest speakers and mentors with experience spearheading campaigns will serve as guides throughout the quarter. The course will culminate with a short advocacy pitch session.

Meets Law & Ethics requirement.

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