COMMLD 563: Multicultural Marketing: Creating Equitable and Inclusive Communications

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- 2021-2022 | Autumn 2021

MCCN Track | 5 Credits
Saturdays 10/02, 10/16, 10/30, 11/13, 12/04 9:00AM – 5:00PM PDT | CMU 242
Registration SLN: 13058

Course Description:

This course will take a close look at the evolution of multicultural marketing. We will explore how agencies and companies have adapted, pivoted and transformed how we engage with diverse audiences. You’ll learn how to build marketing campaigns that is rooted in principles of diversity, equity and inclusion and is responsive to the increasingly diverse marketplace.

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