Big Data: Cure or Curse? This course will provide you with an overview of the benefits and challenges of the use of big data and encourage you to apply the Communication Leadership core declaration tenets for its ethical use. The class will provide a basic understanding of the use of big data in analytics, predicting crises, on social media, behavior tracking, and even in marketing. This course provides an overview on the new regulations and conversations around secure data, intellectual property, and the challenge of data privacy. It also examines the benefits of some uses of anonymous big data for research and health innovation and cures. By the end of the class, students will understand how big data contributes to tracking pandemics, creating health cures, predicting crises, behavior tracking and targeted messaging on social media and in marketing. They will know how to research, market, and innovate with big data in a way that honors the values of integrity, accountability and transparency, and builds community. They will also be able to reflect on how they can make an impact with big data in a way that demands and honors diversity, takes responsibility, is aware of bias and does not amplify inequity.
“I just wanted to pass on the current gratitude I’m feeling for your class. I’m taking a few more data-centric classes and yours set a solid foundation of what to consider with big data, and has made me a little less intimidated by it.”