COMMLD 541B: Crisis Communication

Course Description

Effectively managing a crisis means not just employing PR strategies, but having a comprehensive communications plan already in place. This class will identify key communication issues that must be addressed during an organizational crisis, and examine how to engage traditional and social media, digital networks, federal, state, and local lawmakers, external and internal stakeholders, consumers and constituents. We will examine how organizations attempt to prevent and recover from crises, how the broadcast and print media cover different types of crises. As important, we’ll deconstruct and reinforce the personal ethics and behavior required by professionals in a crisis situation.

Meets Law and Ethics Requirement.