COMMLD 540A/B: Professional Longform Writing & Platforms

(

Crofts

)

- 2022-2023 | Winter 2023

Track Neutral | Meets Professional Writing Requirement | 3 or 5 Credits | CMU 126
Sundays, 1/8, 1/22, 2/5, 9:00AM – 5:00PM | 3-credit Section 540A | Registration SLN: 12786
Sundays, 1/8, 1/22, 2/5, 2/19, 3/5, 9:00AM – 5:00PM | 5-credit Section 540B | Registration SLN: 12787

Please note: 540A is 3 credits, and 540B is 5 credits. These courses will run concurrently. Students registered for 540A (3 credits) will attend the first three dates, and students registered for 540B (5 credits) will attend all five dates.

Course Description:

Have you ever read an in-depth piece online that so moved you or shifted your thinking that you immediately sent it on to a friend or colleague? The “long-form” medium offers the writer ample space for synthesis, critique, and personal stories to capture the imagination, change the conversation, and inspire action. With a broad selection of writers, leaders, and cultural commentators as curricular guides, this course invites each student to hone their long-form professional writing skills (>1000 words) and deepen their understanding of the current professional communication long-form landscape. With scaffolded steps to refine their writing voice and scope, this course serves both students with writing experience, as well as those keen to develop this foundational skill. In addition, we will consider the evolution of platforms, from colonial-era pamphlets to today’s crowded community of digital newsletters, hosted by the likes of Substack, Mailchimp, or Ghost.

Meets Professional Writing Requirement.

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