COMMLD 540 A: Mastering the Communications & Marketing Mix: Thinking Like a Chief Marketing Officer

(

McCarthy

)

- 2019-2020 | Spring

MCCN Elective
Mondays, 3/30 – 6/5 | 6:00 – 9:50pm | CMU 126

Course Description:

This course will provide necessary background on the many disciplines in the communications and marketing mix, identify areas of convergence and divergence between these disciplines, and learn how to use these tools help an organization achieve its objectives or business goals. The course will teach participants to anticipate the communications needs of a company or organization’s leadership and include a range of assignments that ask students to apply course teachings to real-world scenarios with strategic thinking, brand development, and compelling storytelling.

Student Testimonial:

“Molly did a tremendous job leading this class. She assigned valuable readings — articles that I’ve since bookmarked and expect to reference for years to come. She assigned Harvard Business School case studies that inspired critical thinking and thoughtful discussion in our class. Molly also brought in impressive guest speakers from a range of disciplines within marketing and communications. She struck the perfect balance of analyzing both current trends and timeless marketing strategies. I would rank this class among the top few classes I took over the course of the Comm Lead program.”

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