Today, the technology that surrounds the “tell” of a story (the modes and channels of communication) directly shape the immersive experience felt by the viewer, while leveraging the lessons of narrative and myth. This course focuses on the decisions we make when we tell our stories. This course is both theoretical and practical. Students will be afforded the skills to create and distribute video stories. Additionally, students will be expected to display critical thinking around point of view, audience targeting, ROI success criteria, methodology, and production standards. Students are expected to exercise the craft of content creation while at the same time critically evaluating and deconstructing content they see in the marketplace.
“I can’t say enough good things about this class. [The instructors] are gifted educators and expert storytellers. As educators, I found them open and willing to engage many points of view with equal respect. That’s a rare talent. Their entry in the Seattle International Film Festival 2013 (Barzan) attests to the pedigree of their storytelling. They encouraged me to seek a challenging topic. In the few weeks we had in the class, they were mindful to remind the class to stay on pace. They grounded this advice in real-world experience. A big debt of thanks to Comm Lead for leveraging [the instructor’s] abilities and experience into a rewarding experience; the class was over all too quickly.”