The landscape of web-distributed video can be broadly divided into two motifs: Entertainment and Information. From YouTube to Facebook, AR to VR, Twitch to Facebook Live, online video is a storytelling revolution.
Storytelling has been part of the human experience since the formation of language. Today, the technology that surrounds the “tell” of a story (the modes and channels of communication) directly shapes the immersive experience felt by the viewer.
This course focuses on the decisions we make when we tell our stories. This course is both theoretical and practical. Students will be afforded the skills to create and distribute video stories. Additionally, students will be expected to display critical thinking around point of view, audience targeting, ROI success criteria, methodology, and production standards. You are expected to exercise the craft of content creation while at the same time critically evaluating and deconstructing content you see in the marketplace.