Course Description
Approximately 183 hours of content is uploaded to YouTube every minute. Video isn’t the future of marketing, the revolution is already here and how brands leverage that storytelling capability sets them apart from the competition.
Whether you want to create video content as a full time job or you want to have the skill set in your back pocket as you navigate your communications career, this class will provide a strong foundation for maximizing video content in your marketing endeavors.
We will go over basics of how to use cameras but we will also talk about why content is successful and how we can best emulate those formulas. You are expected to exercise the craft of content creation while at the same time critically evaluating and deconstructing content you see in the marketplace.
This class is a good match for students who:
• want to work in marketing and a foundational knowledge of how compelling video content is created;
• want to specialize in video content creation long term;
• are prepared for a time-consuming and rigorous learning experience.
University of Washington
Department of Communication