Course Description
This course is designed for students interested in both content creation and marketing roles. Students will develop a social-video channel or recurring series for an organization, business, community, or area of interest. Rather than concentrating primarily on a single video, students design a sustainable system for producing an ongoing body of work.
Students identify their audience, develop a channel identity, design repeatable formats, and produce a small group of short- and longer-form social-native videos. They use audience feedback and basic analytics (such as retention, completion, and engagement) to refine their formats and production strategy. Students finish with a channel concept, a portfolio of completed videos, a repeatable production plan, and recommendations for future content.
University of Washington
Department of Communication