COMMLD 538: Storytelling and Communications for Mission-Driven Organizations

(

Melograna

)

- 2021-2022 | Autumn 2021

MCCN Track | Meets Law & Ethics Requirement | 5 Credits
Mondays 10/04-12/06, 6:00PM – 9:50PM PDT | CMU 242
Registration SLN: 13056

Course Description:

Nonprofits, NGOs, campaigns and social enterprises are driven by their desire to make the world a better place. As their storytellers, our job is to make sure their messages reach the right audiences and recruit those audiences to the cause. Keeping in mind that mission-driven organizations will often work on complex issues involving vulnerable populations, our job is to pursue this work within an ethical framework that centers the concerns and desires of the people whom our clients serve. Upon completing the course, students will be able to work with mission-driven organizations as their primary storytellers.

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