Course Description
Communication on digital platforms and networks will be the forever norm of our society and human experience. In this course, we will learn, practice and investigate the fundamental principles of communication through social media. We’ll identify strategies used by social media platforms to maximize their key metrics and apply them to business metrics that brands and organizations use to fulfill their objectives and goals. At the end of this course, you’ll be able to identify areas of opportunity on social media platforms to create interesting campaigns, analyze emerging social trends to stay ahead of the curve, and use the tools and best practices of the world’s most powerful brands to engage audiences.
This course is a good match for students who:
• Have a keen interest in social media
• Want to learn about effective social media strategies
• Are using social media for their professional work and personal branding
University of Washington
Department of Communication