COMMLD 523: Foundations of Branding: Social Media Communications and Strategy

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Tang

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- 2021-2022 | Autumn 2021

MCDM Track | 5 Credits
Saturdays 10/02, 10/16, 10/30, 11/13, 12/04, 9:00AM – 5:00PM PDT | CMU 126
Registration SLN: 23173

Course Description:

This course examines the fundamental components of communication through social media and the communication methods used by Influencers. We identify the strategies used by social media platforms to maximize their key metrics. And in parallel, we compare the strategies used by influencers to maximize their goals. With the knowledge of Influencer and Social Media Communication you’ll be able to identify areas of opportunity on social media platforms, emerging social trends, and create interesting campaigns.

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