COMMLD 522: The Future of Marketing

(

Salkowitz

)

- 2022-2023 | Winter 2023

MCDM Elective | 5 Credits
Tuesdays 1/3 – 3/7, 6:00PM – 9:50PM | CMU 126
Registration SLN: 12779

Course Description:

Rapid evolution of digital media and technology continues to disrupt the business of marketing, making it essential for professionals in the field to keep abreast of trends in a number of areas. This class focuses on the technologies shaping marketing, advertising, media, public relations and communications in the 2-4 year horizon and explores strategies of successful marketing organizations, both digital and traditional.

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