COMMLD 522: The Future of Marketing

(

Salkowitz

)

- 2020-2021 | Winter

MCDM Elective | 5 Credits
Wednesdays 01/06-03/10 | 6:00PM – 9:50PM PST | Online

Course Description

Rapid evolution of digital media and technology continues to disrupt the business of marketing, making it essential for professionals in the field to keep abreast of trends in a number of areas. This class focuses on the technologies shaping marketing, advertising, media, public relations and communications in the 2-4 year horizon and explores strategies of successful marketing organizations, both digital and traditional.

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