Course Description:
This course explores how modern organizations bring products to market by connecting customer insight, storytelling, and strategy. Students will learn the core functions of product marketing within technology and SaaS organizations and examine how effective collaboration among product, sales, marketing, and customer success teams drives successful product launches. Through hands-on projects and real-world case studies, students will practice applying research, storytelling, and data-driven decision-making to launch and promote products that resonate with diverse audiences and deliver measurable results.
University of Washington
Department of Communication