COMMLD 520: Brand Matters

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- 2018-2019 | Autumn 2018

MCCN Elective
Thursdays, 9/27-12/6 | 6:00-9:50pm | CMU 126
Registration SLN: 23687

This course would bring brand into focus and answer questions such as what is brand and why does it matter? How does an idea become a brand? How can a brand motivate a community or group to take action? How do you create a brand that triggers desired behaviors? Is a person a brand? How do brands stand out in this age of message inundation? What vehicles best communicate brand? What are the most popular brands on the planet and why? This is a timely topic because the media and messaging landscape is morphing so fast. In the era of skeptical consumers, today’s communicators must be savvy thinkers and shrewd creators of future brands.

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