Designers, product marketers, and entrepreneurs will learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether or not customers will be receptive to their digital innovations. This will give their innovations an edge on what are increasingly competitive platforms such as apps, bots, in-car apps, augmented reality content). Students will learn…
- The psychological processes determining users’ perception of, engagement with, and recommendation of digital innovations
- Examples of interfaces before and after simple psychological alignments that vastly enhanced their effectiveness
- How to identify, apply theory, and develop consulting or research recommendations based on psychological theory
- Application to their own business interests. A deeper understanding of common digital interfaces such as conversion funnels, display advertisements, and mobile notifications.
- A broader understanding of the human context of digital ventures, and the ethical differences between alignment and meeting needs vs. exploitation and unsustainable design approaches