COMMLD 513: Content Marketing

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Weaver

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- 2020-2021 | Spring

MCCN Elective | Meets Research Methods Requirement | 5 Credits
Saturdays 4/10, 4/24, 5/8, 5/22, 6/5 | 9:00AM PST – 5:00AM PST | Online

Course Description:

This course focuses on the approach and implementation of marketing programs that encourage community building and engagement. The course starts with how to build a content strategy that supports the organization and its audiences as a foundation for content marketing. Building from strategy, we’ll explore best practices and tactics to create impactful campaigns and adaptable content for a variety of channels and platforms. Class work focuses on building brand storytelling, effective messaging, and models for optimizing and measuring digital marketing.

Meets Research Methods Requirement.

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