COMMLD 514: Product Content Strategy

(

Schwieterman

)

- 2019-2020 | Winter

MCDM Elective | Meets Research Methods Requirement
Wednesdays, 1/8 – 3/18 | 6:00 – 9:50pm | CMU 232
*Will not meet 2/5, last class session 3/18

Course Description:

The goal of this course is to provide a strong foundational knowledge of product content strategy as a function within a user experience design team. Skill areas include responsive content strategy, inclusive design, content auditing, performance auditing and more. Specific focus is also given to understanding the perspectives of partner roles, building skills around collaborating and communicating with each role type. You should walk away ready to join a real team and get to work. You will also gain real work examples by working with brands from around the region.

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