COMMLD 513: Content Marketing

(

Weaver

)

- 2019-2020 | Spring

MCCN Elective
Saturdays: 4/11, 4/25, 5/9, 5/23, 6/6 | 9:00-5:00pm | CMU 232

*This course was previously Autumn 2019’s COMMLD 510: Content Marketing and Strategy for Communities

Course Description:

This course focuses on the approach and implementation of marketing programs that encourage community building and engagement. The course starts with how to build a content strategy that supports the organization and its audiences as a foundation for content marketing. Building from strategy, we’ll explore best practices and tactics to create impactful campaigns and adaptable content for a variety of channels and platforms. Class work focuses on building brand storytelling, effective messaging, and models for optimizing and measuring digital marketing.

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