COMMLD 510: Content Marketing and Strategy for Communities

(

Weaver

)

- 2018-2019 | Winter

MCCN Elective
Tuesdays, 1/8-3/12 | 6:00-9:50pm | CMU 126
Registration SLN: 22047

Course Description:

This course focuses on the approach and implementation of marketing programs that encourage community building and engagement. The course starts with how to build a content strategy that supports the organization and its audiences as a foundation for content marketing. Building from strategy, we’ll explore best practices and tactics to create impactful campaigns and adaptable content for a variety of channels and platforms. Class work focuses on building brand storytelling, effective messaging, and models for optimizing and measuring digital marketing.

 

[ Expand Course Description + ]