COMMLD 513: Content Marketing

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Weaver

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- 2018-2019 | Spring

MCCN Elective
Autumn 2019: Saturdays 10/5, 10/19, 11/2, 11/16, 12/7 | 9:00 – 5:00pm | CMU 302
Registration SLN: 23276

Course Description:

This course focuses on the approach and implementation of marketing programs that encourage community building and engagement. The course starts with how to build a content strategy that supports the organization and its audiences as a foundation for content marketing. Building from strategy, we’ll explore best practices and tactics to create impactful campaigns and adaptable content for a variety of channels and platforms. Class work focuses on building brand storytelling, effective messaging, and models for optimizing and measuring digital marketing.

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