COMMLD 503D: Practicum in Podcast Strategy

Course Description

A strong branded podcast can reach new audiences and strengthen engagement with existing customers. It can fill communication gaps and build organizational identity. But a podcast with no audience or without a clear editorial mission can be a drag on time and resources. Before you ever press ‘record’ it is vital to first understand the organization’s communication needs and target audience. In this practicum students will work in teams, supported by a faculty mentor, to create a plan for a branded podcast concept and format. Students will meet with key organizational stakeholders to understand communication needs and potential audience interest. The final deliverable will be a description of the show and segments, a detailed plan or recording of a pilot episode, and a content outline for season one.

Credit/No Credit only.

About 503 Communication and Leadership Practicum

Communication and Leadership Practicum courses give students an opportunity to engage with and understand the uses of course concepts in contemporary professional practice by addressing the challenges of real-life organizations.

Each section of the Comm Lead Practicum focuses on a distinct professional skill or practice that is deemed essential across a variety of professional fields. Students can choose their section based on their interests and needs. Each section is matched with a client organization or group of client organizations who are interested in partnering with Communication Leadership students.

In the span of a quarter, students analyze the issues faced by the client organization(s), collaborate and brainstorm collectively in small teams, and with the support of their faculty mentor create a deliverable for the client organization(s) that relates to the specific practice. Students may also create creative samples as part of the project. In doing so, students can develop and enhance skills, build foundations of practice, and produce work that they can include in their own professional portfolios.