COMMLD 503C: Practicum: Content Strategy

Course Description

In this new practicum focusing on UX copywriting for mobile, we’ll explore the world of organizing, writing, and storytelling for small screens and universal audiences. Over the past two years, students have researched and tested new content and architecture for Comm Lead and it’s time to make it live!

Working in teams, we’ll revise and revitalize different sections of the site. We’ll design page tables and templates for copywriters, write and edit pages following rules in accessibility and UX copywriting for mobile, update style and brand guidelines, and use a collaborative workflow where we help each other edit and proofread final copy.

This practicum is for those with experience writing, editing or translating, who want to build more experience writing website copy and generate writing samples their portfolios. There is no visual or UX design element to this class.

About Communication and Leadership Practicum:

Communication and Leadership Practicum courses give you the opportunity to engage in contemporary professional practice by addressing the challenges of real-life organizations. Each section is matched with a client organization or group of client organizations, and focuses on a distinct professional skill or practice that is deemed essential across a variety of professional fields. Students can choose their section based on their interests and needs.

Designed to mirror a professional setting, our Practicum offer you the opportunity to work at a higher level and with greater responsibility than what you might encounter in an internship or in entry-level work. In the span of a quarter, you will enhance highly-desirable professional skills, produce work that you can include in your own professional portfolios, and most importantly, leave with a story–your story – of what you did in this project to create value for your client.

Credit/No Credit Only