In this practicum, students will work on a real-world design problem—forming a partnership among design students, instructor, and a client. Students will work in a team-based context and apply their design-thinking skills to improve a business’ website by reducing user frustrations and helping the business reach its goals.
The final deliverable will be a client presentation highlighting what frustrations were discovered through research and testing, how the design thinking process was applied to maximize user and business needs, and will include a prototype to visually express the proposed solution incorporating the totality of the evaluation.
Credit/No Credit Only.
**Since this class takes foundational concepts to the next level, students who register must have already taken any of the following courses:
COMMLD 510: Introduction to Information Architecture
COMMLD 510: User Interface and Visual Design
COMMLD 511: Introduction to User Centered Design
COMMLD 512: User Research and UX Strategies
COMMLD 513: Content Marketing
COMMLD 515: Advanced User Design: UX Studio
Or have equivalent UX experience.
Please fill out the form. below to the best of your ability. If your form is approved, you will receive an add code to register for the course. (Note: applications will be time stamped, and qualified applicants will be added to remaining class spots on an equitable basis determined by time of application and remaining time in the program.)
The application will go live on Friday, February 9, 2024 at 6:30 AM here: https://forms.office.com/r/E1AtLCJVXT
About 503 Communication and Leadership Practicum
Communication and Leadership Practicum courses give students an opportunity to engage with and understand the uses of course concepts in contemporary professional practice by addressing the challenges of real-life organizations.
Each section of the Comm Lead Practicum focuses on a distinct professional skill or practice that is deemed essential across a variety of professional fields. Students can choose their section based on their interests and needs. Each section is matched with a client organization or group of client organizations who are interested in partnering with Communication Leadership students.
In the span of a quarter, students analyze the issues faced by the client organization(s), collaborate and brainstorm collectively in small teams, and with the support of their faculty mentor create a deliverable for the client organization(s) that relates to the specific practice. Students may also create creative samples as part of the project. In doing so, students can develop and enhance skills, build foundations of practice, and produce work that they can include in their own professional portfolios.