COMMLD 503A: Practicum: Impact Storytelling Lab: Marketing a Documentary

Course Description

Partner with the feature documentary Boys on the Inside to design real-world marketing, outreach, and impact strategies that advance stories of queer / trans life, addiction recovery, and prison justice with care and intention. In this practicum, you will act as a creative marketing consultant to the director, researching audiences and crafting ethical, community-centered storytelling across web, social media, and video. Students will develop website redesign concepts, social content and campaign plans, and an impact strategy for events and partnerships, all grounded in inclusive, empathetic communication and advocacy for good. By the end of the quarter, you will leave with a client-ready deliverable package, experience navigating sensitive cultural and institutional contexts, and a portfolio project that demonstrates compassionate leadership and impactful storytelling for social change.

Credit/No Credit Only.