Course Description:
In this course, students will learn what it takes to design, plan, and oversee professional live streaming projects. We will explore the difference between live streaming as traditional event coverage or “virtual events” versus the conversational, community-focused approach of creators on platforms like Twitch, YouTube, Instagram, and TikTok.
By experimenting with strategies that invite participation and make audiences feel seen and heard, students will design and produce individual and team-led live streams that support broader communications strategies for real brands and organizations. Students will leave this practicum with a strong foundation to lead live stream projects in real-world settings, with principles relevant for everything from simple webcam setups to large-scale productions with professional crews and equipment.
Note: This is not a video production course. The focus is on content design and project leadership for marketing and communications professionals, using accessible, web-based tools that are easy to adopt in any communications role.
About Communication and Leadership Practicum:
Communication and Leadership Practicum courses can be taken at any time in your Comm Lead Journey. They give you the opportunity to engage in contemporary professional practice by addressing the challenges of real-life organizations. Each section is matched with a client organization or group of client organizations, and focuses on a distinct professional skill or practice that is deemed essential across a variety of professional fields.
Designed to mirror a professional setting, our Practicum offer you the opportunity to work at a higher level and with greater responsibility than what you might encounter in an internship or in entry-level work. In the span of a quarter, you will enhance highly-desirable professional skills, produce work that you can include in your own professional portfolios, and most importantly, leave with a story–your story – of what you did in this project to create value for your client.
Credit/No Credit Only
University of Washington
Department of Communication