COMMLD 503B: Practicum: Audience Research and Insights for Health Communications

Course Description:

One Vax Two Lives is an evidence-based communication campaign to increase COVID-19 vaccination among pregnant and breastfeeding individuals by promoting scientifically accurate information about the benefits of COVID-19 vaccination and dispelling myths and disinformation in social media. In this practicum, students will take part in this campaign by analyzing and creating visualizations of data gathered through the initial phase of the One Vax Two Lives campaign. This data will inform the design of focus group discussion guides to test digital content and understand the reasons for vaccine hesitancy. At the culmination of this practicum students will present the FGD guides and insights (including analytics and visuals) to the client.

Credit/No Credit Only

About 503 Communication and Leadership Practicum
Communication and Leadership Practicum courses give students an opportunity to engage in contemporary professional practice by addressing the challenges of real-life organizations. Each section of the Comm Lead Practicum focuses on a distinct professional skill or practice that is deemed essential across a variety of professional fields. Students can choose their section based on their interests and needs.

In the span of a quarter, students analyze the issues faced by the client organization(s), collaborate and brainstorm collectively in small teams, and with the support of their faculty mentor create a deliverable for the client organization(s) that relates to the specific practice. Students may also create creative samples as part of the project. In doing so, students can develop and enhance professional skills (such as learning how to manage ambiguity), build foundations of practice, and produce work that they can include in their own professional portfolios.