COM 597: Mastering the Art and Science of Professional Communication

(

McCarthy

)

- 2016-2017 | Summer 2017

MCCN Elective
Thursdays, 6/22-8/17, 6:00-9:50pm | CMU 126

Course Description:

Few careers are changing faster than that of the professional communicator. Communications and marketing leaders have made their way into the C-suite (as Chief Marketing Officers) across the nonprofit, private, and public sectors and influence everything from branding and sales strategies to organizational culture. This course will provide necessary background on the many disciplines in the communications and marketing mix, identify areas of convergence and divergence between these disciplines, and learn how to use these tools help an organization achieve its objectives or business goals. The course will teach participants to anticipate the communications needs of a company or organization’s leadership and include a range of assignments that ask students to apply course teachings to real-world scenarios with strategic thinking, brand development, and compelling storytelling.

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