This course focuses on the fundamentals of both traditional user experience (UX) and content strategy, and seeks to build the overlapping skills and concepts needed to successfully design products and services for humans (otherwise known as the human-centered design process). Students will learn the foundations of both UX and content strategy, including user journeys and user research, content hierarchies, basic wireframing, principles of information architecture, basic prototyping and more, culminating in a creative strategy brief which encompasses both fields. The goal is to come away from the class with a holistic understanding of both UX and content strategy, and their relationship to one another.
“From class activities to assignments to even the class slides, Dave crafts an optimal user experience for the student. He takes the time to provide useful, in-depth feedback on all assignments which enhances the learning experience considerably. The UX Content Strategy Playbook we created was an incredible way to learn the specifics of UX exercises we studied in class; I’m sure I’ll use it for years to come. The books Dave selected for class will serve as excellent resources down the road as well. This was definitely one of the best classes I’ve taken in the Comm Lead program.”