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Classes

Classes are designed to challenge your thinking and develop your professional skills. You’ll leave each class with a unique set of tools to approach new communications challenges.

Tailor your experience to your career goals by focusing on one of eight areas of specialization. Use the search widget below to sort classes by quarter, specialization, instructor and degree track for each quarter. Get a comprehensive view of the full academic year in our Course Guide.

View the University of Washington Academic Calendar for important dates, including quarter start and end dates, registration dates and deadlines, and campus holidays.

Registration numbers (SLNs) are located on the Time Schedule. Please read the Department’s statement on internet resource requirements for access to courses.

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COM 597: Measuring Marketing Effectiveness: Analytics and Insights for Brands

(

Myers

)

- 2016-2017 | Summer 2017

MCDM Elective, Meets Research Requirement
Mondays, 6/19-8/14, 6:00-9:50pm | CMU 126
Please note this class will not meet on July 3 but will instead add a class on Tuesday, July 11, 6:00-9:50pm in CMU 126.

Course Description:

This course will introduce students to the fundamentals of digital marketing analytics and driving insights on how to measure the efficacy and ROI of digital media. We will compare and evaluate some of the analytics tools on the market and learn how to perform a social landscape audit, establish KPIs (key performance indicators), set marketing goals, and determine methods for campaign performance tracking. We’ll deep dive into the components that comprise a monthly monitoring report, including managed channel (Facebook, Twitter, YouTube, etc.) success metrics and KPI tracking, conversation themes, influencer identification, data insights, and listening & monitoring topics. We’ll examine the latest debates, tools, technologies, and social channels and their implications for social media analytics. We will further explore each channel used in digital marketing including paid, owned, and earned.

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COM 597: Aligning UX Design With User Psychology

(

Evans

)

- 2017-2018 | Winter

MCDM Elective, Meets Research Methods Core Requirement
Tuesdays, Jan 9th-March 6th, 6-9:50pm | DEN 303

Course Description:

Designers, product marketers, and entrepreneurs will learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether or not customers will be receptive to their digital innovations. This will give their innovations an edge on what are increasingly competitive platforms such as apps, bots, in-car apps, augmented reality content). Students will learn…

The psychological processes determining users’ perception of, engagement with, and recommendation of digital innovations
Examples of interfaces before and after simple psychological alignments that vastly enhanced their effectiveness
How to identify, apply theory, and develop consulting or research recommendations based on psychological theory
Application to their own business interests. A deeper understanding of common digital interfaces such as conversion funnels, display advertisements, and mobile notifications.
A broader understanding of the human context of digital ventures, and the ethical differences between alignment and meeting needs vs. exploitation and unsustainable design approaches

Student Testimonial:

“This course explores the fascinating relationship between UX design and human psychology. In his lessons, Professor David Evans describes the psychological constraints of attention, perception, memory, disposition, motivation, and social influence, and uses real-world examples to provide a deeper understanding of their role in user design. Students are assigned weekly assignments where they apply one of the psychological processes to an example of their choice. Additionally, this class includes an in-depth ethics discussion centered on human behavioral traits and whether UX designers meet user needs or exploit them. As a final deliverable, students write an ethics paper based on the discussions. As a whole, Aligning UX Design with User Psychology is beneficial beyond the classroom because David’s enjoyable teaching style ingrains the lessons in his students. At the very least, this class will draw awareness to your own behavioral traits and help identify when they are manipulated.”

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COM 585: Multi-Platform Content Strategy

(

Magwire

)

- 2017-2018 | Winter

MCDM Elective, Meets Research Methods Core Requirement
Wednesdays, Jan 3rd-March 7th, 6-9:50pm I CMU 302

Course Description:

This course will focus in two areas: 1) Teaching the skills, techniques and tools used by product content strategists like, wireframing, responsive content modeling, and journey mapping. 2) Outlining how to successfully apply these skills in real world scenarios within interdisciplinary teams. Each skill will be applied in both hypothetical product teams and with real brands from around the region.

Student Testimonial:

“Multi-Platform Content Strategy with Professor Magwire was such an amazing hands-on experience of what it is like to be a content strategist. This was a perfect blend of concepts and technical skills needed to grasp what happens in the field and how to be successful in it. I really enjoyed working with actual clients and acquiring the skills over the course of the quarter to make real recommendations on how best to improve their strategy. My favorite part of the class were the amazing guest speakers that were able to speak to their personal experiences working with or as content strategists. Definitely recommend the class for any working professional whether you are going into content strategy or not!”

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COM 558: Law of Digital Media, Interactive Media, and Content

(

Baker

)

- 2017-2018 | Spring

MCDM Elective, Meets Law & Ethics Core Requirement
Tuesdays, March 27th-May 29th, 6-9:50pm | CMU 302
Registration SLN: 12405

Course Description:

The law of digital media, interactive media and social media has facilitated the growth of multimedia storytelling, interactivity, and the explosion of collaborative consumption. Understanding when and how one can remix, reuse, republish, and remake content is critical to any organization’s successful advertising, content creation, distribution, and publication. This course will explore the legal issues surrounding free expression, content production and publication, intellectual property (with a special emphasis on copyright and fair use), and advertising. This course is designed both as a stand-alone course to satisfy the law and policy requirement of the program and as a companion to the data security and privacy law course offered in the Fall, which focuses more on data usage, privacy and security, FTC regulatory issues and intellectual property issues around data and analytics.

Student Testimonial:

“Law & Policy is usually among the favorites of each cohort, and I completely understand that! Kraig is an incredibly knowledgeable professor who is detail oriented, and cares deeply about getting his students interested in the material. Law seems like a boring subject at first, but he makes sure that the material is tailored to the interests of each class and gives his students the freedom to adapt the course to their passions and learning styles. Also, this course is incredibly relevant to many questions we always have looming over our heads about copyright and content. This subject will continuously be relevant, and Kraig does a great job at making sure you’re confident in that.”

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COM 597: Analytics and Insights for Brands: Measuring Marketing Effectiveness

(

Myers

)

- 2017-2018 | Summer

MCDM Elective, Meets Research Requirement
Tuesdays, 6/19-8/14, 6:00-9:50pm | SAV 132
Registration SLN: 10852

Course Description:

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COMMLD 510: User Research and UX Strategies

(

Levine

)

- 2018-2019 | Autumn 2018

MCDM Elective | Meets Research Methods Core Requirement
Wednesdays, 9/26-12/5 | 6:00-9:50pm | CMU 230
Registration SLN: 23734

Course Description:

This course focuses on the design, implementation, and evaluation of user interfaces from a usability perspective. The aim of the course is to study the concepts, methods, and techniques of usability engineering, with a focus on the artifacts where user experience is essential. Historically, usability has covered aspects of efficiency, learnability, and ease of use. Today, a large number of other measures for success rely on elements such as playability, engagement, entertainment, immersion, and aesthetics.

Several concepts will be detailed with the expectation that by the end of the quarter, students will recognize the aspects of each of the following deliverables within Interface Design and User Research. At the completion of this course, students will have portfolio-ready, end-to-end work examples to demonstrate they can:

Understand basic principles of user interface design, implementation, and evaluation
Design and conduct usability studies
Select an appropriate evaluation method and articulating its advantages and disadvantages
Establish useful test objectives
Prepare reports and presenting results

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COMMLD 532: Advanced Video Storytelling

(

Chan

)

- 2019-2020 | Spring

MCDM Elective
Wednesdays, 3/30 – 6/5 | 6:00-9:50pm | CMU 302

Course Description:

Today, the technology that surrounds the “tell” of a story (the modes and channels of communication) directly shape the immersive experience felt by the viewer, while leveraging the lessons of narrative and myth. This course focuses on the decisions we make when we tell our stories. This course is both theoretical and practical. Students will be afforded the skills to create and distribute video stories. Additionally, students will be expected to display critical thinking around point of view, audience targeting, ROI success criteria, methodology, and production standards. Students are expected to exercise the craft of content creation while at the same time critically evaluating and deconstructing content they see in the marketplace.

Student Testimonial:

“I can’t say enough good things about this class. [The instructors] are gifted educators and expert storytellers. As educators, I found them open and willing to engage many points of view with equal respect. That’s a rare talent. Their entry in the Seattle International Film Festival 2013 (Barzan) attests to the pedigree of their storytelling. They encouraged me to seek a challenging topic. In the few weeks we had in the class, they were mindful to remind the class to stay on pace. They grounded this advice in real-world experience. A big debt of thanks to Comm Lead for leveraging [the instructor’s] abilities and experience into a rewarding experience; the class was over all too quickly.”

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COMMLD 520: Community Data Science: Programming and Data Science for Communicators

(

Guy

)

- 2018-2019 | Spring

MCDM, Meets Research Methods Core Requirement
Wednesdays, 4/3/19-6/5/19 | 6:00-9:50pm | CMU 302
Registration SLN: 12428

Course Description:

This course will introduce basic programming and data science tools to give students the skills to find, access, and synthesize data into information that can be analyzed and acted on. We will cover the basics of the Python programming language, web APIs including APIs from Wikipedia and Twitter, and basic tools for statistical hypothesis testing, data manipulation, and visualization. Students will be encouraged to bring questions and problems from their own area of interest and apply Python and Data Science to those problems through an independent project. Our target audience is students with no previous programming experience.

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COMMLD 537: Principles of Storytelling for Organizations, Business, and Movements

(

Kessler

)

- 2019-2020 | Winter

Track Neutral Elective
Saturdays, 1/11, 1/25, 2/8, 2/22, 3/7, 9:00am-5:00pm | CMU 126

Course Description:

Thinking Story is a foundational class that focuses on the art and craft of nonfiction storytelling to communicate ideas and emotion, build relationships and community, promote change and inspire action. The class reflects the need in all sectors for superb storytelling. The class explores, investigates and discusses the elements of narrative — what makes a story a story – and looks at examples of nonfiction storytelling across media (text, sound, still image, moving image and multimedia combinations). This platform-agnostic, birds-eye view of story is about learning how to reframe/ reconceptualize “information” and “report” as story, how to locate the small story that illuminates the larger issue, and what it takes to produce such work. At its heart, the class is about learning how to conceptualize issues, topics, brands, and ideas as narratives. Students will learn to “think story,” to pinpoint, pitch and gather material for the production of original, compelling and persuasive content.

Student Testimonial:

“Storytelling is THE foundational skill every student must have a deep understanding of in order to succeed in the Comm. Lead program. Take this course if you want to learn how to craft a captivating story, if you want to be challenged, and if you want to improve as a writer, researcher, and interviewer. Thinking Story shows students how much thought is required to create an entertaining, purposeful, and persuasive story. The assigned reading, viewing, and listening materials are a combination of interesting examples of storytelling and long form nonfiction, intended to introduce students to the idea that humans are “wired for story.” Each assignment builds on the next, leading up to the final deliverable, a storyboard of the narrative you researched and developed all quarter. Professor Kessler asks her students to choose topics that are important and of interest to them. The work you will produce in Thinking Story feels more like a passion project rather than tasks you must complete. I recommend this class for all students in the program!”

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COMMLD 580: Communicating Trust and Credibility for Emerging Technologies

(

Lohmann

)

- 2019-2020 | Summer

MCDM Elective | Meets Law & Ethics Core Requirement
Mondays, 6/22-8/3; Wednesdays 7/22, 7/29 | 6:00-9:50pm

Note: Classes meet Monday evenings June 22 to August 3, for a total of seven weeks. On weeks five and six, classes meet on both Monday and Wednesday evenings (July 20/22 and 27/29), for a normal summer quarter total of nine class sessions.

Course Description:

This course introduces students to the art of honestly advocating for emerging technologies that an organization has decided to adopt and deploy. It provides a foundation to ensure students understand how to effectively inform stakeholders that these new solutions are both useful, safe and align with values that prioritize the good of the community as a whole. Yet, there’s a fine line between storytelling and propaganda, especially when it comes to making the case around these powerful innovations. What are the ethics of effective advocacy?
How can propaganda be differentiated from honest storytelling? How do we most effectively champion appropriate technologies to our employees, customers, clients or constituents?

We will also examine questions about the platforms and technology themselves: What reference should we use to recognize that emerging technologies are serving as trustful conduits and not propagating misinformation or disinformation? What communications methods, platforms and amplifiers are being used to spread propaganda and fake news, and how does this impact democracy? By learning how to critically think about such questions, students will learn how to communicate clearly and ethically in favor of the use of nascent technology solutions that might impact an organization or community.

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COMMLD 521: Digital Media Branding and Marketing

(

Mottola

)

- 2020-2021 | Winter

MCDM Elective | 5 Credits
Thursdays 1/7-3/11 | 6:00pm – 9:50pm | Online

Course Description:

This course is designed for students that will be utilizing their MCDM education and experience in the marketing arenas in businesses and organizations (including non-profits) or in leadership functions where an understanding of marketing is an important skill. The focus on the course will be on how to best utilize digital media vehicles along with more traditional forms of communications and advertising (and other marketing or Research and Development functions). Because of the ever changing nature of the advertising world with the advances and acceptances of digital media platforms, we will showcase industry “heavy hitters” from local marketing and advertising agencies to discuss the trends and issues the industry faces, using real life situations to explore alternatives and solutions. We will also explore how new media can be used with traditional channels of distribution (clicks and bricks), as well as in the R & D functions by encouraging and mining information from current and potential customers. Students that have not had a basic marketing class will be assigned pre-course supplemental readings and we will do a quick review at our first session so that everyone has a common understanding of the subject before we move into the more cutting edge concepts.

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COMMLD 503D: Practicum in Creating a Digital Communications Plan for Organizations

(

Tang

)

- 2020-2021 | Spring

Track Neutral Elective | 2 Credits
Thursdays 4/1 – 6/3 5:30PM – 7:20PM PST (Note: instructor and class will determine meeting dates based on project needs) | Online

Course Description:

Every organization needs to have a digital and social media plan. With the accelerating pace of social trends, creating a digital strategy is like trying to hit a moving target. This practicum will give you a framework for how to create a digital communications plan that is impactful, unique and future-proof. You’ll be able to create modern marketing plans and social strategies that fit any organization, brand or messaging objective. You’ll learn the best practices for creating digital communication strategies that stand out, latch onto audiences, and compel them to take action.

You’ll present your digital communications plan to the client at the end of this course.

About 503 Communication and Leadership Practicum

Communication and Leadership Practicum was designed as a complement to COMMLD 502, intended to help shape the beginning of the Communication Leadership journey. The course gives students an early opportunity to engage with and understand the uses of course concepts in contemporary professional practice by addressing the challenges of real-life organizations.

Each section of the Comm Lead Practicum focuses on a distinct professional skill or practice that is deemed essential across a variety of professional fields. Students can choose their section based on their interests and needs. Each section is matched with a client organization or group of client organizations who are interested in partnering with Communication Leadership students.

he span of a quarter, students analyze the issues faced by the client organization(s), collaborate and brainstorm collectively in small teams, and with the support of their faculty mentor create a deliverable for the client organization(s) that relates to the specific practice. Students may also create creative samples as part of the project. In doing so, students can develop and enhance skills, build foundations of practice, and produce work that they can include in their own professional portfolios.

Structure of Class

Class will convene online during the time indicated by section for a minimum of 5 classes led by a faculty mentor. This may occur every other week, or at different intervals that serve the needs of the project. On dates that the faculty mentor is not in attendance, students will have that time together to work with their teams.

During the times that faculty mentors are in attendance, students will report out on the current status of their projects, hear from experts about best practices, receive feedback, and provide feedback to one another. At the end of the quarter, students will present their project deliverables to the client organization, faculty, and their peers.

In addition to the final presentation, students will plan to meet with the client organizations mid-way through to report out on the current status of their projects and receive important feedback on their developing ideas and processes. Depending on client availability for these two meetings, time may need to be rescheduled from the regular class meeting time, with consideration of faculty mentor and student schedules.

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COMMLD 511B: Introduction to User Centered Design

(

Joslyn

)

- 2021-2022 | Autumn 2021

MCDM Track | Meets Research Methods Requirement | 5 Credits
Mondays 10/04-12/06, 6:00PM – 9:50PM PDT | CMU 228
Registration SLN: 23764

Course Description:

This course focuses on the fundamentals of user experience design, identifying the skills and concepts needed to successfully design products and services for humans. We will learn the principles of design thinking so that students come away from the class with a framework for understanding how to identify real user problems, design solutions for how to solve those problems, and then test those solutions with real people.

Meets Research Methods Requirement.

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COMMLD 510 A (will become 518): Decision Science and Content Strategy

(

Kabiri

)

- 2021-2022 | Winter 2022

Track Neutral Elective | 5 Credits
Thursdays 1/6 – 3/10, 5:30PM – 9:30PM | Online
Registration SLN: 12695

Course Description:

This course introduces students to content strategy through the lens of Decision Science. Successful content requires solid decision-making by the professionals who create it. But it also relies on a firm understanding of audience decision-making, so that communications can effectively sway audience decisions. This course will explore the audience half of this equation. Students will be introduced to behavioral and social science principles that apply to decision-making, including heuristics, game theoretic models, network effects, institutional constraints, and cultural and social norms. The course will also include a market research component, to teach students how to uncover drivers of decision-making among their target audience. Finally, the course will pull it all together, guiding students as they apply these learnings in the creation of a content strategy proposal.

Note: This course’s permanent number is pending, so please register for COMMLD 510 A. Enrolled students will be automatically moved to the new number (518) once it is ready.

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COMMLD 518 A: Decision Science and Content Strategy

(

Kabiri

)

- 2021-2022 | Winter 2022

Track Neutral Elective | 5 Credits
Thursdays 1/6 – 3/10, 5:30PM – 9:30PM | Online
Registration SLN: 22268

Course Description:

Note: This course’s permanent number is pending, so please register for COMMLD 510 A. Enrolled students will be automatically moved to the new number (518) once it is ready.

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COMMLD 503D: Practicum: UX Design for Chatbots

(

Joslyn

)

- 2021-2022 | Spring 2022

Track Neutral | 2 Credits
Wednesdays 3/30-6/1, 6:00PM – 7:50PM | Online
Registration SLN: 21581 (application required)

Course Description:

This practicum will offer students the chance to experience what it’s like to plan, build, test, and complete a real-life UX design project. The goal of the practicum will be for students to create a chatbot that answers the primary questions prospective students have when exploring the Comm Lead program, which will be embedded in the Comm Lead site.

Students will be organized into pods to complete key milestones of the work. Some students will work on project management, some in content design, product design, and UX research. A project brief and key milestones will be provided to start the class, but everything from picking out the chatbot product, working with stakeholders, creating the experience, conducting research, and providing a completed chatbot experience will be students’ responsibility to own. Class will be held each week, with some weeks giving more time back for pod working.

**Since this class takes foundational concepts to the next level, students who register must have either already taken one of our intro courses (511 or 512) or Psychology of UX (517). Please fill out this form to the best of your ability. If your form is approved, you will receive an add code to register for the course. (Note: applications will be time stamped, and qualified applicants will be added to remaining class spots on an equitable basis determined by time of application and remaining time in the program. The application can be found here: https://forms.gle/5WxQN58yUo9GoQJs6

About 503 Communication and Leadership Practicum
Communication and Leadership Practicum courses give students an opportunity to engage with and understand the uses of course concepts in contemporary professional practice by addressing the challenges of real-life organizations.
Each section of the Comm Lead Practicum focuses on a distinct professional skill or practice that is deemed essential across a variety of professional fields. Students can choose their section based on their interests and needs. Each section is matched with a client organization or group of client organizations who are interested in partnering with Communication Leadership students.

In the span of a quarter, students analyze the issues faced by the client organization(s), collaborate and brainstorm collectively in small teams, and with the support of their faculty mentor create a deliverable for the client organization(s) that relates to the specific practice. Students may also create creative samples as part of the project. In doing so, students can develop and enhance professional skills (such as learning how to manage ambiguity), build foundations of practice, and produce work that they can include in their own professional portfolios.

Credit/No Credit Only

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COM 597: Measuring Marketing Effectiveness: Analytics and Insights for Brands

COM 597: Aligning UX Design With User Psychology

COM 585: Multi-Platform Content Strategy

COM 558: Law of Digital Media, Interactive Media, and Content

COM 597: Analytics and Insights for Brands: Measuring Marketing Effectiveness

COMMLD 510: User Research and UX Strategies

COMMLD 532: Advanced Video Storytelling

COMMLD 520: Community Data Science: Programming and Data Science for Communicators

COMMLD 537: Principles of Storytelling for Organizations, Business, and Movements

COMMLD 580: Communicating Trust and Credibility for Emerging Technologies

COMMLD 521: Digital Media Branding and Marketing

COMMLD 503D: Practicum in Creating a Digital Communications Plan for Organizations

COMMLD 511B: Introduction to User Centered Design

COMMLD 510 A (will become 518): Decision Science and Content Strategy

COMMLD 518 A: Decision Science and Content Strategy

COMMLD 503D: Practicum: UX Design for Chatbots

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