Classes

Classes are designed to challenge your thinking and develop your professional skills. You’ll leave each class with a unique set of tools to approach new communications challenges.

Tailor your experience to your career goals by focusing on one of eight areas of specialization. Use the search widget below to sort classes by quarter, specialization, instructor and degree track for each quarter. Get a comprehensive view of the full academic year in our Course Guide.

View the University of Washington Academic Calendar for important dates, including quarter start and end dates, registration dates and deadlines, and campus holidays.

Registration numbers (SLNs) are located on the Time Schedule. Please read the Department’s statement on internet resource requirements for access to courses.

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COMMLD 560B: Communicating Across Power and Identities

(

Ross

)

- 2022-2023 | Autumn 2022

Track Neutral | 2 Credits
Tuesdays 10/04-12/06, 6:00PM – 7:50PM | DEN 258
Registration SLN: 13028

Course Description:

This course provides a primer on concepts of identity, power, privilege, and systems of oppression. Through reflective writing and facilitated discussions of curated readings students explore how their personal and professional identities impact their effectiveness in communicating across interpersonal difference. Designed to welcome those who may have previously avoided discussing uncomfortable topics, this introductory course empowers students with modes of inquiry that enable their essential self-examination and self-preparation for any future equity-related organizational collaborations.

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COMMLD 546 A/B: Professional Long-Form Writing

(

Crofts

)

- 2024-2025 | Winter 2025

Track Neutral | Meets Professional Writing Requirement (3 or 5 credit) or Research Methods Requirement (5 Credit) | 3 or 5 Credits | CMU 126
Sundays 1/12, 1/26, 2/9, 9:00am – 5:00pm | 3-credit section 546A | Registration SLN: 12717
Sundays 1/12, 1/26, 2/9, 2/23, 3/9, 9:00am – 5:00pm | 5-credit section 546B | Registration SLN: 12718

Please note: 546A is 3 credits, and 546B is 5 credits. These courses will run concurrently. Students registered for 546A (3 credits) will attend the first three dates, and students registered for 546B (5 credits) will attend all five dates.

Course Description:

Have you ever read an in-depth piece online that so moved you or shifted your thinking that you immediately sent it on to a friend or colleague? The “long-form” medium offers the writer ample space for synthesis, critique, and personal stories to capture the imagination, change the conversation, and inspire action. With a broad selection of writers, leaders, and cultural commentators as curricular guides, this course invites each student to hone their long-form professional writing skills (>1000 words) and deepen their understanding of the current professional communication long-form landscape.

With scaffolded steps to refine their writing voice and scope, this course serves both students with writing experience, as well as those keen to develop this foundational skill. All students are invited to submit their final piece for inclusion in the Spring 2025 volume of the online journal Mind Shift. In addition, we will consider the evolution of platforms, from colonial-era pamphlets to today’s crowded community of digital newsletters.

Anita teaches invaluable research and writing skills that pushed me to become a more curious thinker. She encourages her students to dive into multifaceted research on your choice of subject and produce a polished long-form piece. As a brand marketing professional, I’ve applied what I learned in Anita’s class by practicing clear written communication and empathetic collaboration. —Amanda Chou, MCCN cohort ‘22 alumni 

3-credit class Meets Professional Writing Requirement.

5-credit class meets either Research Methods or Professional Writing requirement. Class cannot be used to meet both requirements.

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COMMLD 533: Storytelling for Emergent Platforms

(

Cioffi

)

- Current Quarter | 2024-2025 | Spring 2025

MCDM Elective | 5 Credits
Saturdays 4/12, 4/26, 5/10, 5/24, 6/7, 9:00am – 5:00pm | Multiple Locations, listed in description
SLN: 12582

Course Description

Emerging models of interactive and immersive storytelling are disrupting how we reach and engage with audiences. In this course we will examine the unique ways that media and user-generated content can tell one cohesive story across platforms in a distributed way; and how this is a pivotal part of the current and future Web 3.0 ecosystem. We will focus our design thinking on audience engagement, UX, built worlds for interactive experiences, and the role of AI as a tool, an assistant, and a platform– students will learn about best-practice uses of VR/AR, branch narratives, game development and integration of traditional video in mobile UX.  We will be coupling a critical look at these emerging models while working through the technical aspects of story creation and the implementation of media production tools and platforms. 

This will be a project-based course through which students will acquire the strategy and skills to make informed design decisions, develop and use of immersive storytelling processes. Previous media production, web development or game design is not necessary, though a willingness to learn and play with the underlying technologies is a must.

4/12, 5/10, 6/7 will be at The Cloud Room: 1421 11th Ave Ste 400, Seattle WA 98122

4/26, 5/24 will be at CMU 230

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COMMLD 560C: Wellness Narratives

(

Bradshaw

)

- 2022-2023 | Autumn 2022

Track Neutral | Meets Research Methods Requirement | 5 Credits
Mondays 10/03-12/05, 6:00PM – 9:50PM | DEN 258
Registration SLN: 13029

Course Description:

This course dives into wellness and well-being as central concepts to mental, physical, and emotional modes of health in the 21st century.  What does wellness and wellbeing mean as part of our modern lives? We will explore the historical rise of self-help narratives during the turn of the 20th Century through advertising and therapy culture. From there, we will explore the rise of consumerism and health through the television set and formats like Reality TV and the Talk Show to better understand the evolution of wellness into the 21th century. This framing will help us consider health and wellness as part of a complex media ecosystem. That is, 20th century cultural anxieties of the physical and mental body, including the focus on losing unwanted weight and detoxifying the body from various ailments carries into the contemporary moment. Topics for the course will include productivity, health, corporate and social responsibility, clutter, burnout, and more.  The goal of this course is for students to better understand the historical, cultural, economic and technological foundations of wellness specifically in the United States and why this history matters. Students will research and write a White Paper focused on a particular wellness issue. The final assignment helps showcase the student’s ability to do preliminary research while taking complex ideas and distilling them into an understandable paper for an executive audience. We will do weekly reflective journal exercises throughout the quarter that engage with the readings and screenings from the course. Come prepared to engage in discussion, deep dive into wellness research, and hone your writing skills!

Meets Research Methods Requirement.

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COMMLD 544: Professional Short-Form Writing

(

Tomasic

)

- 2023-2024 | Autumn 2023

Track Neutral | Meets Professional Writing Requirement | 3 Credits
Wednesdays 9/27-12/6, 6:00PM – 8:20PM | CMU 302
Registration SLN: 13017

Course Description

This collaborative hands-on course explores the kind of short-form writing that dominates today’s rapidly evolving professional communications space — the digital space where lines between content and form increasingly blur and where always-on media feeds deliver a mix of advertising, marketing, public relations, human resources, personal brand-building and journalistic reporting and research. It’s a space that presents new writing challenges every day: professional emails, office memos, newsletters, website copy, funding proposals, executive summaries, op-eds, tweets, blurbs, blogs. Much of this material is badly done. Most of it is mediocre. The best of it, though, sings out and demands our attention, demonstrating mastery in the kind of critical thinking and dedicated practice that delivers copy sharply focused and sure in matching voice and material with form and audience. This course is part professional-communications criticism class and part writing workshop. It’s about learning how to identify good writing; it’s about understanding the process that produces good writing; and it’s about practicing that process yourself.

Meets Professional Writing Requirement.

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COMMLD 534: Visual Storytelling: From Comics to Transmedia

(

Salkowitz

)

- Current Quarter | 2024-2025 | Spring 2025

MCDM Elective | 5 Credits
Saturdays 4/5, 4/19, 5/3, 5/17, 5/31, 9:00am – 5:00pm | CMU 126
SLN: 12583

Course Description

This course will provide you with a solid understanding of the medium of sequential art and visual narrative (aka “comics”) and the practical ability to incorporate visual storytelling into traditional, digital, and transmedia projects in a variety of entertainment, business, education, social and journalistic scenarios.

Why comics? Comics and sequential art have gone from the margins of popular culture to the center of a multi-billion dollar global industry and a respected art-form. Many of the most popular movies, television, video games and transmedia projects are adapted from comics and/or depend heavily on storytelling styles that originated with this unique medium. Issues of digital distribution, adaptation and audience engagement that arise in today’s “comics culture” affect the future of publishing, technology, social media and gaming. Beyond the world of entertainment, the principles of visual narrative are becoming fundamental to all manner of storytelling projects, global initiatives and creative enterprises.

This is one of our long-running classes taught by Rob Salkowitz, who is a bit of a legend among our alumni who cite this class as one of their all-time favorites. Students sometimes overlook this class because it has “comics” in the title and think it can’t possibly relate to their career aspirations. Take advantage of this misperception and sign up for this class! –Gretchen Ludwig, Associate Director

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COMMLD 560D: Communication for Change Management

(

Hall

)

- 2022-2023 | Autumn 2022

Track Neutral | 3 Credits
Saturdays – In-Person (10/1: 9:00AM-5:00PM), Online (11/5 and 12/3: 9:00AM-1:00PM) | CMU 126
Registration SLN: 13030

Course Description:

The world we live in continues to change at an intense rate. In order to succeed in this uncertain future, organizations must adapt to tough market conditions by changing their strategies, their structures and infrastructures, their boundaries, their mindsets, their leadership behaviors and of course their expectations of the people who work within them. The COVID-19 pandemic has shocked the global health care system and the global economy. The Seattle Times reported in April 2020 that the global economy will suffer the worst year since the Great Depression of 1930.  There could not be a more critical time to take a course on change management. Key skills taught in this course will prepare a professional for the shifting workforce.  Upon completing the course, students will be able to guide organizations to implement change management programs that support employees and reflect organizational culture.

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COMMLD 535: Foundations of Audio Storytelling (e.g. Podcasting)

(

Partnow

)

- Current Quarter | 2024-2025 | Spring 2025

Track Neutral | 5 Credits
Tuesdays 4/1 – 6/3, 6:00pm – 9:50pm | CMU 302
SLN: 12584

Course Description

The podcasting industry has surged in recent years, with podcasts also becoming an increasingly important part of marketing and communication campaigns. Since it is the only medium that audiences can consume while engaged in a multitude of other activities, audio storytelling has a unique advantage to inform, entertain and call to action.

This course will teach you how to use audio to tell a powerful story. You will learn how to create your own short sound-rich, nonfiction audio story driven by characters and scenes. You will move through the process of research, reporting, interviewing, writing, editing, and mixing an audio story, as well as pitching a story for radio or podcast. By the end of the class you will have a working knowledge of the basics of audio storytelling and production. You will feel more confident about how to support visual storytelling with audio, as well as how to work with a larger production team on audio projects.

This course is a good match for students who:

Are seeking an individualized, project-based course

Want foundational storytelling and editing skills that can translate into any medium

Would like to learn how audio can elevate and transform storytelling

This class greatly elevated my ability to concisely tell stories!Jacob Christensen, Foundations of Video and Advanced Video Practicum Instructor, and MCDM cohort ‘15 alumni

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COMMLD 550: Ethical Questions of Big Data

(

Lohmann

)

- 2022-2023 | Winter 2023

MCDM Elective | Meets Law & Ethics Requirement | 5 Credits
Thursdays 1/5 – 3/9, 6:00PM – 9:50PM | CMU 230
Registration SLN: 22335

Course Description:

Big Data: Cure or Curse? This course will provide you with an overview of the benefits and challenges of the use of big data and encourage you to apply the Communication Leadership core declaration tenets for its ethical use. The class will provide a basic understanding of the use of big data in analytics, predicting crises, on social media, behavior tracking, and even in marketing. This course provides an overview on the new regulations and conversations around secure data, intellectual property, and the challenge of data privacy. It also examines the benefits of some uses of anonymous big data for research and health innovation and cures. By the end of the class, students will understand how big data contributes to tracking pandemics, creating health cures, predicting crises, behavior tracking and targeted messaging on social media and in marketing. They will know how to research, market, and innovate with big data in a way that honors the values of integrity, accountability and transparency, and builds community. They will also be able to reflect on how they can make an impact with big data in a way that demands and honors diversity, takes responsibility, is aware of bias and does not amplify inequity.

Meets Law & Ethics Requirement.

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COMMLD 510C: User Interface and Visual Design

(

Gordon

)

- 2023-2024 | Winter 2024

MCDM Elective | 5 Credits
Mondays 1/8 – 3/4, 6:00pm – 9:50pm | DEN 113
Registration SLN: 22225

Course Description

In today’s digital age, user interface (UI) and visual design have become integral components of the modern user experience (UX). Whether it’s a website, mobile app, or software interface, UI design plays a pivotal role in shaping how people interact with digital products and services. The way it looks, feels, and functions profoundly impact user satisfaction and engagement.

This course will provide beginning students with a fundamental understanding of visual design principles (layout using typography, colors, images, and other graphic elements), and UI best practices (research, navigation systems, component libraries, accessibility, prototyping, testing, and much more).

By the end of this 10-week course, students will have the basic design skills and production knowledge to create user-centered digital interfaces.

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COMMLD 560A: Inclusive Design & Product Equity

(

Liu

)

- 2023-2024 | Summer 2024

Track Neutral | Meets Law & Ethics Requirement | 5 Credits
Mondays 6/17 – 8/12, 5:30pm – 9:20pm | CMU 126
Registration SLN: 14185

Course Description:

This course offers a comprehensive exploration of the critical intersection between Diversity, Equity, and Inclusion (DEI) and technology. In an era where technology such as artificial intelligence and machine learning plays an ever-expanding role in shaping our world, we should interrogate who gets to build it, use it, and profit from it. As future technology leaders it is imperative to not only be well versed in DEI but to create necessary solutions that democratize technology rather than allow it to perpetuate systems of inequality.

Meets Law & Ethics Requirement.

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COMMLD 558: Law & Policy

(

Baker

)

- 2024-2025 | Autumn 2024

MCDM Elective | Meets Law & Ethics Requirement | 5 Credits
Tuesdays 10/1 – 12/3, 6:00pm – 9:50pm | DEN 258
Registration SLN: 13071

Course Description

This course looks at how the law of digital media, interactive media and social media has facilitated the growth of multimedia storytelling, interactivity, and the explosion of collaborative consumption. Understanding when and how one can remix, reuse, republish, and remake content is critical to any organization’s successful advertising, content creation, distribution, and publication. This course will explore the legal issues surrounding free expression, content production and publication, intellectual property (with a special emphasis on copyright and fair use), and advertising. This course is designed both as a stand-alone course to satisfy the law and policy requirement of the program and as a companion to the data security and privacy law course offered in the Spring, which focuses more on data usage, privacy and security, FTC regulatory issues and intellectual property issues around data and analytics.

Meets Law & Ethics Requirement.

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COMMLD 558: Law & Policy

(

Baker

)

- 2025-2026 | Autumn 2025

MCDM Elective | Meets Law & Ethics Requirement | 5 Credits
Tuesdays 9/30 – 12/9, 6:00pm – 9:50pm | DEN 258
Registration SLN: 13029

Course Description

This course looks at how the law of digital media, interactive media and social media has facilitated the growth of multimedia storytelling, interactivity, and the explosion of collaborative consumption. Understanding when and how one can remix, reuse, republish, and remake content is critical to any organization’s successful advertising, content creation, distribution, and publication. This course will explore the legal issues surrounding free expression, content production and publication, intellectual property (with a special emphasis on copyright and fair use), and advertising. This course is designed both as a stand-alone course to satisfy the law and policy requirement of the program and as a companion to the data security and privacy law course offered in the Spring, which focuses more on data usage, privacy and security, FTC regulatory issues and intellectual property issues around data and analytics.

Kraig Baker’s humorous and comprehensive lecturing style, complete with the latest trend examples, helped me demystify the law and make it less of a “black box.” I gained a framework to assess and manage legal, ethical, and structural risks, tools to determine if I had a legal issue and insights on whether I needed a lawyer and how to communicate these legal issues effectively.—Aster Li, MCDM alum cohort ‘22 alumni

Meets Law & Ethics Requirement.

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COMMLD 570: Leadership at All Levels

(

Myers

)

- 2022-2023 | Autumn 2022

Track Neutral | 3 Credits
Wednesdays 09/28-12/07, 6:00PM – 8:20PM | DEN 213
Registration SLN: 13033

Course Description:

Leadership shows up everywhere, every day–and it is open to us all. Building on the Comm Lead leadership coursework, this course will take the theoretical development of one’s leadership style and bring it into practice with one’s work style. Classes will focus on mini-workshops around the following topics: decision-making processes, presentation skills, practical communications, how-to be a team player (including how-to run a meeting, how-to write an email), and drafting your optimum work experience. Students will complete the class knowing how to address bias and success inhibitors within any organization; develop skills for collaborative and successful leadership at any level; and understand how to empower their workplace for everyone. Guest speakers will share stories from leadership perspectives at different companies and how they approach their own development and empowerment.

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COMMLD 559: Law, Data, & Privacy

(

Baker

)

- 2023-2024 | Spring 2024

MCDM Elective | Meets Law & Ethics Requirement | 5 Credits
Tuesdays 3/26 – 5/28, 6:00pm – 9:50pm | CMU 302
Registration SLN: 12570

Course Description

“Big Data,” “The Internet of Things,” “Behavioral Advertising,” “Analytics” — all buzzwords capturing the explosion of data and the promise of what we can do with data. Collecting, using, organizing, and sharing data and information also evokes legal issues and individual and collective uncertainty over who owns this data, what rights does one own, how does the data usage implicate privacy issues, how is and how should data use be regulated by the government, by private entities, for advertising, etc. This course will explore the legal issues associated with data usage, data collection, sharing of user information, and licensing. This course will pay particular attention to privacy laws in the United States, how the FTC and other regulators are approaching advertisers’ use of personal information, how organizations attempt to keep data secure, and how intellectual property rights protect (and do not protect) data and databases.

Meets Law & Ethics Requirement.

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COMMLD 580: Strategic Storytelling: Putting the Future in Context

(

Rasmus

)

- 2022-2023 | Autumn 2022

MCDM Elective | 5 Credits
Wednesdays 09/28-12/07, 6:00PM – 9:50PM PST | DEN 258
Registration SLN: 23518

Course Description:

This course explores techniques for forecasting the future and using those forecasts to drive business narratives. The class will work through a complete cycle of scenario planning, looking first at the uncertainties for the future of work, and then building rich narratives that explore how the future may unfold under different social, technological, economic, environmental, and political circumstances. Students will learn how to capture uncertainties, define them, and use them to drive alternative views of the future.The course will also explore how to use scenarios to inform strategic choices and drive content development. Students will be expected to demonstrate their mastery of scenario planning through individual and team presentations. Team presentations will focus on the future of work and its implications for communications. Individual stories will feature multimedia presentations that describe the learner living in one of the futures.

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