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Classes are designed to challenge your thinking and develop your professional skills. You’ll leave each class with a unique set of tools to approach new communications challenges.

Tailor your experience to your career goals by focusing on one of eight areas of specialization. Use the search widget below to sort classes by quarter, specialization, instructor and degree track for each quarter. Get a comprehensive view of the full academic year in our Course Guide.

View the University of Washington Academic Calendar for important dates, including quarter start and end dates, registration dates and deadlines, and campus holidays.

Registration numbers (SLNs) are located on the Time Schedule. Please read the Department’s statement on internet resource requirements for access to courses.

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COMMLD 513: Content Marketing

(

Weaver

)

- 2020-2021 | Autumn

MCCN Elective | Meets Research Methods Requirement
Saturdays 10/3, 10/17, 10/31, 11/14, 12/5, 9:00am – 5:00pm | Online

Course Description:

This course focuses on the approach and implementation of marketing programs that encourage community building and engagement. The course starts with how to build a content strategy that supports the organization and its audiences as a foundation for content marketing. Building from strategy, we’ll explore best practices and tactics to create impactful campaigns and adaptable content for a variety of channels and platforms. Class work focuses on building brand storytelling, effective messaging, and models for optimizing and measuring digital marketing.

Meets Research Methods Requirement.

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COMMLD 503D: Practicum in Creating a Digital Communications Plan for Organizations

(

Tang

)

- 2020-2021 | Spring

Track Neutral Elective | 2 Credits
Thursdays 4/1 – 6/3 5:30PM – 7:20PM PST (Note: instructor and class will determine meeting dates based on project needs) | Online

Course Description:

Every organization needs to have a digital and social media plan. With the accelerating pace of social trends, creating a digital strategy is like trying to hit a moving target. This practicum will give you a framework for how to create a digital communications plan that is impactful, unique and future-proof. You’ll be able to create modern marketing plans and social strategies that fit any organization, brand or messaging objective. You’ll learn the best practices for creating digital communication strategies that stand out, latch onto audiences, and compel them to take action.

You’ll present your digital communications plan to the client at the end of this course.

About 503 Communication and Leadership Practicum

Communication and Leadership Practicum was designed as a complement to COMMLD 502, intended to help shape the beginning of the Communication Leadership journey. The course gives students an early opportunity to engage with and understand the uses of course concepts in contemporary professional practice by addressing the challenges of real-life organizations.

Each section of the Comm Lead Practicum focuses on a distinct professional skill or practice that is deemed essential across a variety of professional fields. Students can choose their section based on their interests and needs. Each section is matched with a client organization or group of client organizations who are interested in partnering with Communication Leadership students.

he span of a quarter, students analyze the issues faced by the client organization(s), collaborate and brainstorm collectively in small teams, and with the support of their faculty mentor create a deliverable for the client organization(s) that relates to the specific practice. Students may also create creative samples as part of the project. In doing so, students can develop and enhance skills, build foundations of practice, and produce work that they can include in their own professional portfolios.  

Structure of Class

Class will convene online during the time indicated by section for a minimum of 5 classes led by a faculty mentor. This may occur every other week, or at different intervals that serve the needs of the project. On dates that the faculty mentor is not in attendance, students will have that time together to work with their teams.

During the times that faculty mentors are in attendance, students will report out on the current status of their projects, hear from experts about best practices, receive feedback, and provide feedback to one another. At the end of the quarter, students will present their project deliverables to the client organization, faculty, and their peers. 

In addition to the final presentation, students will plan to meet with the client organizations mid-way through to report out on the current status of their projects and receive important feedback on their developing ideas and processes. Depending on client availability for these two meetings, time may need to be rescheduled from the regular class meeting time, with consideration of faculty mentor and student schedules.

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COMMLD 510 A (will become 518): Decision Science and Content Strategy

(

Kabiri

)

- 2021-2022 | Winter 2022

Track Neutral Elective | 5 Credits
Thursdays 1/6 – 3/10, 5:30PM – 9:30PM | Online
Registration SLN: 12695

Course Description:

This course introduces students to content strategy through the lens of Decision Science. Successful content requires solid decision-making by the professionals who create it. But it also relies on a firm understanding of audience decision-making, so that communications can effectively sway audience decisions. This course will explore the audience half of this equation. Students will be introduced to behavioral and social science principles that apply to decision-making, including heuristics, game theoretic models, network effects, institutional constraints, and cultural and social norms. The course will also include a market research component, to teach students how to uncover drivers of decision-making among their target audience. Finally, the course will pull it all together, guiding students as they apply these learnings in the creation of a content strategy proposal.

Note: This course’s permanent number is pending, so please register for COMMLD 510 A. Enrolled students will be automatically moved to the new number (518) once it is ready.

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COMMLD 518 A: Decision Science and Content Strategy

(

Kabiri

)

- 2021-2022 | Winter 2022

Track Neutral Elective | 5 Credits
Thursdays 1/6 – 3/10, 5:30PM – 9:30PM | Online
Registration SLN: 22268

Course Description:

This course introduces students to content strategy through the lens of Decision Science. Successful content requires solid decision-making by the professionals who create it. But it also relies on a firm understanding of audience decision-making, so that communications can effectively sway audience decisions. This course will explore the audience half of this equation. Students will be introduced to behavioral and social science principles that apply to decision-making, including heuristics, game theoretic models, network effects, institutional constraints, and cultural and social norms. The course will also include a market research component, to teach students how to uncover drivers of decision-making among their target audience. Finally, the course will pull it all together, guiding students as they apply these learnings in the creation of a content strategy proposal.

Note: This course’s permanent number is pending, so please register for COMMLD 510 A. Enrolled students will be automatically moved to the new number (518) once it is ready.

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COMMLD 503D: Practicum: UX Design for Chatbots

(

Joslyn

)

- 2021-2022 | Spring 2022

Track Neutral | 2 Credits
Wednesdays 3/30-6/1, 6:00PM – 7:50PM | Online
Registration SLN: 21581 (application required)

Course Description:

This practicum will offer students the chance to experience what it’s like to plan, build, test, and complete a real-life UX design project. The goal of the practicum will be for students to create a chatbot that answers the primary questions prospective students have when exploring the Comm Lead program, which will be embedded in the Comm Lead site.

Students will be organized into pods to complete key milestones of the work.  Some students will work on project management, some in content design, product design, and UX research. A project brief and key milestones will be provided to start the class, but everything from picking out the chatbot product, working with stakeholders, creating the experience, conducting research, and providing a completed chatbot experience will be students’ responsibility to own. Class will be held each week, with some weeks giving more time back for pod working.

**Since this class takes foundational concepts to the next level, students who register must have either already taken one of our intro courses (511 or 512) or Psychology of UX (517). Please fill out this form to the best of your ability. If your form is approved, you will receive an add code to register for the course. (Note: applications will be time stamped, and qualified applicants will be added to remaining class spots on an equitable basis determined by time of application and remaining time in the program. The application can be found here: https://forms.gle/5WxQN58yUo9GoQJs6

About 503 Communication and Leadership Practicum
Communication and Leadership Practicum courses give students an opportunity to engage with and understand the uses of course concepts in contemporary professional practice by addressing the challenges of real-life organizations.
Each section of the Comm Lead Practicum focuses on a distinct professional skill or practice that is deemed essential across a variety of professional fields. Students can choose their section based on their interests and needs. Each section is matched with a client organization or group of client organizations who are interested in partnering with Communication Leadership students.

In the span of a quarter, students analyze the issues faced by the client organization(s), collaborate and brainstorm collectively in small teams, and with the support of their faculty mentor create a deliverable for the client organization(s) that relates to the specific practice. Students may also create creative samples as part of the project. In doing so, students can develop and enhance professional skills (such as learning how to manage ambiguity), build foundations of practice, and produce work that they can include in their own professional portfolios.

Credit/No Credit Only

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COMMLD 503D: Practicum in Podcast Strategy

(

Gray

)

- 2022-2023 | Spring 2023

Track Neutral | 2 Credits
Mondays 3/27 – 6/5, 5:30PM – 7:20PM | DEN 113
SLN: 12548

Course Description

A strong branded podcast can reach new audiences and strengthen engagement with existing customers. It can fill communication gaps and build organizational identity. But a podcast with no audience or without a clear editorial mission can be a drag on time and resources. Before you ever press ‘record’ it is vital to first understand the organization’s communication needs and target audience. In this practicum students will work in teams, supported by a faculty mentor, to create a plan for a branded podcast concept and format. Students will meet with key organizational stakeholders to understand communication needs and potential audience interest. The final deliverable will be a description of the show and segments, a detailed plan or recording of a pilot episode, and a content outline for season one.

Credit/No Credit only.

About 503 Communication and Leadership Practicum

Communication and Leadership Practicum courses give students an opportunity to engage with and understand the uses of course concepts in contemporary professional practice by addressing the challenges of real-life organizations.

Each section of the Comm Lead Practicum focuses on a distinct professional skill or practice that is deemed essential across a variety of professional fields. Students can choose their section based on their interests and needs. Each section is matched with a client organization or group of client organizations who are interested in partnering with Communication Leadership students.

In the span of a quarter, students analyze the issues faced by the client organization(s), collaborate and brainstorm collectively in small teams, and with the support of their faculty mentor create a deliverable for the client organization(s) that relates to the specific practice. Students may also create creative samples as part of the project. In doing so, students can develop and enhance skills, build foundations of practice, and produce work that they can include in their own professional portfolios.

Instructor Bio coming soon. In the mean time, feel free to connect with them on LinkedIn.

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COMMLD 503B: Practicum: UX Design in Action

(

Gordon

)

- 2023-2024 | Spring 2024

Track Neutral | 2 Credits
Mondays 3/25 – 5/20, 6:00pm – 7:50pm | CMU 302
Application Required

Course Description

In this practicum, students will work on a real-world design problem—forming a partnership among design students, instructor, and a client.  Students will work in a team-based context and apply their design-thinking skills to improve a business’ website by reducing user frustrations and helping the business reach its goals.

The final deliverable will be a client presentation highlighting what frustrations were discovered through research and testing, how the design thinking process was applied to maximize user and business needs, and will include a prototype to visually express the proposed solution incorporating the totality of the evaluation.

Credit/No Credit Only.

**Since this class takes foundational concepts to the next level, students who register must have already taken any of the following courses:

COMMLD 510: Introduction to Information Architecture

COMMLD 510: User Interface and Visual Design

COMMLD 511: Introduction to User Centered Design

COMMLD 512: User Research and UX Strategies

COMMLD 513: Content Marketing

COMMLD 515: Advanced User Design: UX Studio

Or have equivalent UX experience. 

Please fill out the form. below to the best of your ability. If your form is approved, you will receive an add code to register for the course. (Note: applications will be time stamped, and qualified applicants will be added to remaining class spots on an equitable basis determined by time of application and remaining time in the program.)

The application will go live on Friday, February 9, 2024 at 6:30 AM here: https://forms.office.com/r/E1AtLCJVXT

About 503 Communication and Leadership Practicum

Communication and Leadership Practicum courses give students an opportunity to engage with and understand the uses of course concepts in contemporary professional practice by addressing the challenges of real-life organizations.

Each section of the Comm Lead Practicum focuses on a distinct professional skill or practice that is deemed essential across a variety of professional fields. Students can choose their section based on their interests and needs. Each section is matched with a client organization or group of client organizations who are interested in partnering with Communication Leadership students.

In the span of a quarter, students analyze the issues faced by the client organization(s), collaborate and brainstorm collectively in small teams, and with the support of their faculty mentor create a deliverable for the client organization(s) that relates to the specific practice. Students may also create creative samples as part of the project. In doing so, students can develop and enhance skills, build foundations of practice, and produce work that they can include in their own professional portfolios.

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COM 597: Mastering the Art and Science of Professional Communication

(

McCarthy

)

- 2016-2017 | Summer 2017

MCCN Elective
Thursdays, 6/22-8/17, 6:00-9:50pm | CMU 126

Course Description:

Few careers are changing faster than that of the professional communicator. Communications and marketing leaders have made their way into the C-suite (as Chief Marketing Officers) across the nonprofit, private, and public sectors and influence everything from branding and sales strategies to organizational culture. This course will provide necessary background on the many disciplines in the communications and marketing mix, identify areas of convergence and divergence between these disciplines, and learn how to use these tools help an organization achieve its objectives or business goals. The course will teach participants to anticipate the communications needs of a company or organization’s leadership and include a range of assignments that ask students to apply course teachings to real-world scenarios with strategic thinking, brand development, and compelling storytelling.

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COMMLD 520: Marketing Copywriting (Text-Based Marketing)

(

Schiller

)

- 2018-2019 | Winter

Track Neutral | 3 Credits
Saturdays, 1/12, 1/26, 2/9 | 9:00am-5:00pm | CMU 242
Registration SLN: 22048

Course Description: 

This advanced marketing writing class is designed for students who can already write well, but want formal training in persuasive copywriting techniques – the kind that drive people to call, buy, join, or sign-­‐up. If you’ve ever agonized over finding just the right words to achieve your goals, this class is designed to get you there faster. It introduces some of the most effective and well-­‐tested methods used by professional storytellers to outsell and outrun the constantly changing market. Students will learn how to use techniques based in psychological research to get measurable lift in subject line open rates, landing page conversion rates, app store downloads, and more. Using a combination of readings, case studies and practical writing assignments students will learn the art and science of creating top-­‐performing marketing text.

Student Testimonial:

“This course was one of the most valuable classes I’ve taken while in the program. Carol ensured that the readings and assignments were directly applicable to our own careers and the ideas I brought back to my boss made me look great at work. I wondered if a full-day class about copywriting would be too long, but Carol’s lessons were lively and interesting, and I found that the day moved along very quickly. In short, I found this class to have tremendous value and I highly recommend it.”

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COMMLD 559: Law, Data, and Privacy: Legal and Privacy Issues with Data, the Cloud, Internet of Things, and Artificial Intelligence

(

Baker

)

- 2018-2019 | Spring

MCDM, Meets Law and Ethics Core Requirement
Tuesdays, 4/2/19-6/4/19 | 6:00-9:50pm | CMU 302
Registration SLN: 12433

Course Description:

“Big Data”, “The Internet of Things”, “Behavioral Advertising”, “Analytics” — all buzzwords capturing the explosion of data and the promise of what we can do with data. Collecting, using, organizing, and sharing data and information also evokes legal issues and individual and collective uncertainty over who owns this data, what rights does one own, how does the data usage implicate privacy issues, how is and how should data use be regulated by the government, by private entities, for advertising, etc. This course will explore the legal issues associated with data usage, data collection, sharing of user information, and licensing. This course will pay particular attention to privacy laws in the United States, how the FTC and other regulators are approaching advertisers’ use of personal information, how organizations attempt to keep data secure, and how intellectual property rights protect (and don’t protect) data and databases.

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COMMLD 573: Listening and Leadership

(

Crofts

)

- 2019-2020 | Winter

Track Neutral Elective | 2 credits
First Session Monday 1/6; Tuesdays, 1/14-3/10 | 6:00-7:50pm | CMU 126

Course Description:

This course considers listening skills as a key leadership attribute when it comes to effective communication. The behaviors of a good listener are considered through a range of texts related to leadership, but with additional emphasis on audio programs showcasing the interview format where an interviewer’s ability to listen closely and empathically solicits strong connection and memorable storytelling. Foundations in Audio Story is the production course geared toward audiophiles at Comm Lead, whereas Listening and Leadership is for all Comm Lead students who are keen to hone their ability to listen as a critical career skill.

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COMMLD 543: Leadership Approaches to Equity Initiatives in Organizations

(

Ross

)

- 2019-2020 | Summer

MCCN Elective
Wednesdays 6/24-8/19 | 6:00-9:50pm

Course Description:

This course challenges and supports students to develop deeper self-awareness, hone stronger skills for learning across difference, and prepare themselves as organizational change-makers for diversity, equity, and inclusion.

For better or worse, organizational change initiatives impact individuals, groups, organizations, and ultimately societies. Thus, courageous leaders throughout organizations must learn how to improve their relevant knowledge, skills, and awareness iteratively, in order to contribute effectively to genuine change-making. The course is designed to meet students where they are and coach them toward significant growth in self-awareness, skills, and understanding. Students learn collaboratively together in order to explore interconnections among the dimensions of our intersectional identities. Those who complete this course gain confidence in their ability to learn about uncomfortable topics and expand their understanding of the roles of individuals, groups, organizations, and societal structures in making real system change.

Student Testimonial:

“This was THE BEST class! It was a complete eye-opener. We discussed some of the issues that are so prevalent in our daily lives but we choose to stay quiet and not discuss. Sarah pushes students to think deeper about our own behaviors towards self as well as others. Most of us found ourselves open up so much that by the end of the class, we were always longing for more discussions. The quarter went by too fast but did leave us with lot of learnings.”

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COMMLD 520: Communicating with Data

(

Fink

)

- 2020-2021 | Autumn

Track Neutral | 2 Credits
Mondays 10/5-12/7, 6:00pm – 7:50pm | Online

Course Description:

The world is growing increasingly reliant on collecting and analyzing data to inform and persuade colleagues and communities to take action and to help them make decisions. Thus ability to communicate effectively with data is an important skill across nearly all disciplines. In this course, students will learn the foundations of visual analytics and build their skills in communicating using data. We will explore concepts in decision-making, human perception, data analysis, storytelling and presenting as they apply to data-driven communication. This course will help you build a strong foundation in how to communicate with data.

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COMMLD 503E: Practicum in Podcast Strategy

(

Partnow

)

- 2020-2021 | Spring

Track Neutral Elective | 2 Credits
Tuesdays 3/30 – 6/1, 5:30PM – 7:20PM PST (Note: instructor and class will determine meeting dates with project needs) | Online

Course Description:

A strong branded podcast can reach new audiences and strengthen engagement with existing customers. It can fill communication gaps and build organizational identity. But a podcast with no audience or without a clear editorial mission can be a drag on time and resources. Before you ever press ‘record’ it is vital to first understand the organization’s communication needs and target audience. In this practicum students will work in teams, supported by a faculty mentor, to create a plan for a branded podcast concept and format. Students will meet with key organizational stakeholders to understand communication needs and potential audience interest. The final deliverable will be a description of the show and segments, a detailed plan or recording of a pilot episode, and a content outline for season one.

About 503 Communication and Leadership Practicum

Communication and Leadership Practicum was designed as a complement to COMMLD 502, intended to help shape the beginning of the Communication Leadership journey. The course gives students an early opportunity to engage with and understand the uses of course concepts in contemporary professional practice by addressing the challenges of real-life organizations.

Each section of the Comm Lead Practicum focuses on a distinct professional skill or practice that is deemed essential across a variety of professional fields. Students can choose their section based on their interests and needs. Each section is matched with a client organization or group of client organizations who are interested in partnering with Communication Leadership students.

he span of a quarter, students analyze the issues faced by the client organization(s), collaborate and brainstorm collectively in small teams, and with the support of their faculty mentor create a deliverable for the client organization(s) that relates to the specific practice. Students may also create creative samples as part of the project. In doing so, students can develop and enhance skills, build foundations of practice, and produce work that they can include in their own professional portfolios.  

Structure of Class

Class will convene online during the time indicated by section for a minimum of 5 classes led by a faculty mentor. This may occur every other week, or at different intervals that serve the needs of the project. On dates that the faculty mentor is not in attendance, students will have that time together to work with their teams.

During the times that faculty mentors are in attendance, students will report out on the current status of their projects, hear from experts about best practices, receive feedback, and provide feedback to one another. At the end of the quarter, students will present their project deliverables to the client organization, faculty, and their peers. 

In addition to the final presentation, students will plan to meet with the client organizations mid-way through to report out on the current status of their projects and receive important feedback on their developing ideas and processes. Depending on client availability for these two meetings, time may need to be rescheduled from the regular class meeting time, with consideration of faculty mentor and student schedules.

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COMMLD 513: Content Marketing

(

Weaver

)

- 2021-2022 | Autumn 2021

MCCN Track | Meets Research Methods Requirement | 5 Credits
Saturdays 10/09, 10/23, 11/6, 11/20, 12/11, 9:00AM – 5:00PM PDT | CMU 302
Registration SLN: 13054

Course Description:

This course focuses on the approach and implementation of marketing programs that encourage community building and engagement. The course starts with how to build a content strategy that supports the organization and its audiences as a foundation for content marketing. Building from strategy, we’ll explore best practices and tactics to create impactful campaigns and adaptable content for a variety of channels and platforms. Class work focuses on building brand storytelling, effective messaging, and models for optimizing and measuring digital marketing.

Meets Research Methods Requirement.

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COMMLD 520: Qualitative Research for Social Media Marketing

(

Kubler

)

- 2021-2022 | Winter 2022

Track Neutral Elective | Meets Research Methods Requirement | 5 credits
Tuesdays 1/4 – 3/8, 6:00PM – 9:50PM PST | CMU 302 | Registration SLN: 22234 | In-Person

Course Description:

From selling the newest runway fashions to promoting donations to Greenpeace, successful online marketing campaigns and product launches often start with well planned qualitative research. This course offers a qualitative methodological perspective on how to conduct interviews and focus groups. This course explains the who, what, why and how of qualitative research with practical applications for those professionally interested in marketing, branding, and even user experience as well. Students will work throughout the quarter to design and implement their own qualitative research project.

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© Copyright 2025 Department of Communication. University of Washington