Archives: Courses - Page 5 - Communication Leadership

Classes

Classes are designed to challenge your thinking and develop your professional skills. You’ll leave each class with a unique set of tools to approach new communications challenges.

Tailor your experience to your career goals by focusing on one of eight areas of specialization. Use the search widget below to sort classes by quarter, specialization, instructor and degree track for each quarter. Get a comprehensive view of the full academic year in our Course Guide.

View the University of Washington Academic Calendar for important dates, including quarter start and end dates, registration dates and deadlines, and campus holidays.

Registration numbers (SLNs) are located on the Time Schedule. Please read the Department’s statement on internet resource requirements for access to courses.

Quarters

Class Types

Instructors

Course Specializations

Clear all

COMMLD 560: Individualized Research in Communication and Culture

(

Philipsen

)

- 2018-2019 | Autumn 2018

Track Neutral Elective | Meets Research Methods Core Requirement
Meetings to be arranged between enrolled students and instructor
Registration SLN: 23683 (application and add code required)

Course Description:

This class is designed for students who want to explore an area and develop a research project of their own. Students work individually in this class with the instructor, Dr. Gerry Philipsen, to develop a negotiated plan of work, involving the reading of important scholarly works in the area of study and the development of an individual creative project designed to enhance the student’s intellectual and practical development. During the quarter the student meets at least three times with the instructor (at a time of their choosing) for one on one meetings. The terms of evaluation are set out in the individually-negotiated plan of work. This is a highly individualized, and highly structured learning experience. The topics to choose from with Dr. Gerry Philipsen as the instructor/advisor are:

Communication that enhances effectiveness in workplace teams
Personal negotiation strategies and conflict management in the workplace, and beyond
Cultural and intergroup communication

Dr. Gerry Philipsen is a pioneer in communication research. He is the originator of speech code theory. He is also the recipient of University of Washington’s Distinguished Teaching Award and University of Washington Award for Distinguished Faculty Contribution to Lifelong Learning. He is the former Chair of the Faculty Senate, Secretary of the Faculty, and former Department Chair at Communication Department at UW. He has spoken at over 100 universities and colleges, world-wide and also served as consultant for National Science Foundation and United Nations Institute for Disarmament Research.

To apply for this individualized research opportunity, please complete the Google Form here.

{ Expand Course Description + }

COMMLD 535: Foundations of Audio Storytelling

(

Partnow

)

- 2018-2019 | Winter

Track Neutral
Wednesdays, 1/9-3/13 | 6:00-9:50pm | CMU 302
Registration SLN: 22052

Course Description:

Whether gathered around a radio in a living room or walking plugged in with headphones, the medium of audio storytelling has always offered the opportunity to build mindset-shifting community around content. This course traces the evolution of audio storytelling from radio to podcasting that links to communities for various purposes: to educate, to entertain, and to inspire action — and the new golden age of podcasting that we find ourselves in means that audio storytelling has the potential for broad reach and powerful impact. Consideration is given to the core characteristics of strong storytelling, observed through an auditory filter. Class materials are twinned with a selection of cross-sector guest speakers who bring their own craft perspective. Students will experiment with designing their own short audio pieces.

{ Expand Course Description + }

COMMLD 570: Listening and Leadership

(

Crofts

)

- 2018-2019 | Spring

Track Neutral | 2 credits
Wednesdays, 4/3/19-6/5/19 | 6:00-7:50pm | CMU 126
Registration SLN: 12435

Course Description:

This course considers listening skills as a key leadership attribute when it comes to effective communication. The behaviors of a good listener are considered through a range of texts related to leadership, but with additional emphasis on audio programs showcasing the interview format where an interviewer’s ability to listen closely and empathically solicits strong connection and memorable storytelling. Foundations in Audio Story is the production course geared toward audiophiles at Comm Lead, whereas Listening and Leadership is for all Comm Lead students who are keen to hone their ability to listen as a critical career skill.

{ Expand Course Description + }

COMMLD 560: Individualized Research

(

Philipsen

)

- 2019-2020 | Winter

Track Neutral Elective | Meets Research Methods Core Requirement
Meetings to be arranged between enrolled students and instructor
(application and add code required)

Course Description:

This course is designed for students who want to explore an area and develop a research project of their own. Students work individually in this class with the instructor, Dr. Gerry Philipsen, to develop a negotiated plan of work, involving the reading of important scholarly works in the area of study and the development of an individual creative project designed to enhance the student’s intellectual and practical development. The topics to choose from with Dr. Gerry Philipsen as the instructor/advisor are: Communication that enhances effectiveness in workplace teams, personal negotiation strategies and conflict management in the workplace, and beyond, and cultural and intergroup communication.

Submit your application for this class here: https://forms.gle/Ft4nsCc2c2AMXwVMA.

{ Expand Course Description + }

COMMLD 530: Intensive Video Storytelling: Conceptualizing, Shooting, and Editing

(

Keller

)

- 2018-2019 | Summer

Track Neutral, 3 Credits
Wednesday-Sunday, 8/7-8/11, 9:00am-5:00pm | CMU 126
Registration SLN: 10908

Course Description:

Media creation is a multi-step effort, with thoughtful decision-making involved throughout the process. How do the choices you make in the telling and delivery of your story affect the reception of your message? This course is aimed at expanding thought about how online media is affecting storytelling. Additionally, students will gain hands-on practice in producing online video stories. The skills-based aspect of this course is designed to familiarize students with the technologies associated with storytelling. Specifically how to refine, shoot, edit, and distribute their online video.

Student Testimonial:

“Five consecutive full days in the classroom may look intimidating, but not to worry, Drew Keller has a knack for effectively breaking up each eight-hour session. Drew takes students through a variety of exercises ranging from lecture and group discussions, to campus excursions to shoot footage, to hands-on video editing sessions. The first half of the course begins with the basics of storytelling through video. Drew makes sure each student has a firm grasp on film equipment use and vocabulary (light, sounds, camera, etc.). The second half is spent alone or in small teams shooting for and editing final projects which are screened the last day of class (Sunday afternoon). When I signed up for this course I cleared my schedule for the five days and devoted my entire attention to what I was learning. I decided to treat the course like a conference or even summer camp. Video editing is one of those tasks that always takes longer than you imagine, so be prepared to live and breathe your final project on days 3 through 5. But by the time you export your final video, you are quite amazed at what you were able to accomplish in such a short time span. Taking this course during the normal 10-week schedule probably allows for more internalization of the material and obviously additional time to learn shooting and video editing skills, however taking the 5-day deep dive proved to be extremely rewarding. This course is great for someone who doesn’t want to devote an entire 5 credits or quarter to video storytelling since it may not be the primary focus of their graduate school studies or career, but wants to get the higher level overview to be able to understand the process of creating a short online film from start to finish.”

{ Expand Course Description + }

COMMLD 525: Brand Values and Creativity

(

Howard

)

- 2019-2020 | Winter

Track Neutral Elective
Tuesdays, 1/7-3/10 | 6:00-9:50pm | CMU 302

Course Description:

This course will take a close up look at corporate brand values in marketing communications today. Brand values should be timeless and unchanging, but in a constantly fluctuating business environment, is this goal even possible? While high volume video advertising and A/B testing is exploding, paradoxically, messaging of corporate brand values is oftentimes minimized. Marketing today is comprised of ever-changing algorithms, transactional communications, and confusing narratives.Should creativity play a bigger role in storytelling in today’s marketplace? Do customers even know what the companies they make purchases from actually stand for values-wise? Does it matter? How can companies still connect emotionally with consumers? Students will conceive of, research, shoot, edit, and create a marketing film for a company of their choice. All the while, they’ll be considering deeply how emotion, story, and marketing message function in a project that resonates with the consumer while also reinforcing a company’s belief system.

{ Expand Course Description + }

COMMLD 541: Crisis Communication

(

Schwartz

)

- 2019-2020 | Summer

Track Neutral Elective | Meets Law and Ethics Core Requirement
Tuesdays, 6/23-8/18 | 5:00-8:50pm*
*Please note non-standard meeting time due to instructor teaching from Eastern Time Zone

Course Description:

The 24-hour news cycle, social media, and online reporting fundamentally changed how institutional leaders, executives, celebrities, politicians, and organizations address crises big and small; internal and external; local, national, and international. Effectively managing a crisis means not just employing PR strategies, but developing a comprehensive communications plan that disseminates actionable content and engages all stakeholders with equal focus across multiple and diverse networks. This course will address how the tools of communication influence crisis communication strategies. In addition, it will identify the key issues that must be addressed during an organizational crisis (real or imagined) from a communications perspective. It will examine implementation strategies to engage traditional and social media; digital networks; federal, state and local lawmakers; external and internal stakeholders; and consumers or constituents. As important, it will deconstruct and reinforce the personal ethics and behavior required by professionals in a crisis situation. This class uses current events, interactive discussions, real-time exercises, and engaging guest lectures to provide practical insight about effective techniques and lessons learned.

Student Testimonial:

“This course is one of my favorites and Melissa is infectious. The variety of crisis cases that we looked at, presented each week and the readings that were required to be read were mind boggling. Not only did the course teach how to handle crisis, but also taught how to improve presentation skills, public speaking skills and more than anything, how to prevent crisis especially on social media when you have the option of preventing. Overall an amazing program and I have already recommended it to a lot of my classmates who started in Fall.”

{ Expand Course Description + }

COMMLD 560: Individualized Research

(

Philipsen

)

- 2019-2020 | Spring

Track Neutral Elective | Meets Research Methods Core Requirement
Meetings to be arranged between enrolled students and instructor
(application and add code required)

Course Description:

Submit your application for this class here: https://forms.gle/Ft4nsCc2c2AMXwVMA.

{ Expand Course Description + }

COMMLD 560: Individualized Research

(

Philipsen

)

- 2018-2019 | Summer

Track Neutral Elective | Meets Research Methods Core Requirement
Meetings to be arranged between enrolled students and instructor
(application and add code required)

Course Description:

Submit your application for this class here: https://forms.gle/Ft4nsCc2c2AMXwVMA.

{ Expand Course Description + }

COMMLD 503B: Practicum in Developing Creative Briefs and Strategy

(

Faris

)

- 2020-2021 | Spring

Track Neutral Elective | 2 Credits
Saturdays 4/3 – 5/5, 9:00AM – 11:00AM PST (Note: instructor and class will determine meeting dates based on project needs) | Online

Course Description:

A strong creative brief guides a creative project from concept through distribution and serves as a strategic outline. Usually developed in the project initiation phase, it’s a critical document that gets all members of the team on the same page – creatives, clients, and other stakeholders. It captures specifics on project goals and objectives, target audience, messaging and other essential information to drive your creative ideation, and execution. In this practicum, we’ll explore what makes a brief strong and learn the key elements of an effective brief. You’ll practice doing all the necessary research, preparation, and strategic work that goes into developing a creative brief for an actual, organizational client. You’ll work directly with the client to understand their project needs and creative request. You’ll turn that into a solid brief and present your work to the client at the end of the quarter.

About 503 Communication and Leadership Practicum

Communication and Leadership Practicum was designed as a complement to COMMLD 502, intended to help shape the beginning of the Communication Leadership journey. The course gives students an early opportunity to engage with and understand the uses of course concepts in contemporary professional practice by addressing the challenges of real-life organizations.

Each section of the Comm Lead Practicum focuses on a distinct professional skill or practice that is deemed essential across a variety of professional fields. Students can choose their section based on their interests and needs. Each section is matched with a client organization or group of client organizations who are interested in partnering with Communication Leadership students.

he span of a quarter, students analyze the issues faced by the client organization(s), collaborate and brainstorm collectively in small teams, and with the support of their faculty mentor create a deliverable for the client organization(s) that relates to the specific practice. Students may also create creative samples as part of the project. In doing so, students can develop and enhance skills, build foundations of practice, and produce work that they can include in their own professional portfolios.

Structure of Class

Class will convene online during the time indicated by section for a minimum of 5 classes led by a faculty mentor. This may occur every other week, or at different intervals that serve the needs of the project. On dates that the faculty mentor is not in attendance, students will have that time together to work with their teams.

During the times that faculty mentors are in attendance, students will report out on the current status of their projects, hear from experts about best practices, receive feedback, and provide feedback to one another. At the end of the quarter, students will present their project deliverables to the client organization, faculty, and their peers.

In addition to the final presentation, students will plan to meet with the client organizations mid-way through to report out on the current status of their projects and receive important feedback on their developing ideas and processes. Depending on client availability for these two meetings, time may need to be rescheduled from the regular class meeting time, with consideration of faculty mentor and student schedules.

{ Expand Course Description + }

COMMLD 503 B: Communication and Leadership Practicum: Scenario Planning

(

Salkowitz

)

- 2021-2022 | Autumn 2021

Track Neutral | 2 Credits
Sundays, 10/24 (9:00AM – 1:00PM PDT), 11/7 (9:00AM – 5:00PM PDT), 11/21 (9:00AM – 1:00PM PDT) | CMU 126
Registration SLN: 23412

Course Description

Scenario Planning is a methodology that organizations use to plan for unexpected risks and opportunities by creating multiple stories about possible futures. The construction of these stories follows a very carefully defined structure and process, starting with the identification of uncertainties that can impact future operations, then building narratives that reflect different possible permutations and outcomes. With these scenarios in mind, we can provide a range of rich “What if” examples to help guide strategies in the face of evolving conditions. In this class, we will undertake an abbreviated version of the scenario planning process to examine a core question: the shape of the Comm Lead Program in the 2030s.

Students will participate in a community scenario planning workshop conducted by industry expert and scenario planning consultant Daniel W. Rasmus (who is serving as guest speaker for the class). They will then work in teams to construct stories around different futures, developing narratives that reflect the experiences of students, faculty members, staff, partners and the broader community. Ahead of the first class session following the workshop, students will work individually to gather further resources to inform the scenario planning process, conducting interviews, doing secondary research, compiling questions, and filling out the research agenda. In the first session, we will use these resources to construct the narrative frameworks and provide professional-level guidance on refining the scenarios into planning tools. In the second session, we will share and discuss the scenarios and apply them to the specific issues related to the future of the CommLead program. Student teams will present and discuss their finding with members of the Comm Lead leadership.

About 503 Communication and Leadership Practicum

Communication and Leadership Practicum courses give students an opportunity to engage with and understand the uses of course concepts in contemporary professional practice by addressing the challenges of real-life organizations.

In the span of a quarter, students analyze the issues faced by the client organization(s), collaborate and brainstorm collectively in small teams, and with the support of their faculty mentor create a deliverable for the client organization(s) that relates to the specific practice. Students may also create creative samples as part of the project. In doing so, students can develop and enhance skills, build foundations of practice, and produce work that they can include in their own professional portfolios.

{ Expand Course Description + }

COMMLD 503B: Practicum: Consulting and Client Management

(

Wilson

)

- 2022-2023 | Autumn 2022

Track Neutral | 3 Credits
Tuesdays 10/04-12/06, 6:00PM – 8:20PM | Online
Registration SLN: 13011

Course Description

Grow It Forward Restoration connects volunteer gardeners to organizations working to restore native wildlife habitat. In this practicum, students will collect and analyze data, synthesize insights into coherent stories and produce a set of testimonials for the client that will provide relevant, engaging, real-life examples of how the program helped volunteers and habitat restoration organizations.

This practicum is designed to simulate a professional setting, where you may not be clear on what is expected of you and where you will succeed if you can learn to embrace ambiguity, see challenges as opportunities and demonstrate the ability to solve complex problems with aplomb. Students will examine the challenges faced by the client organization, collaborate with their team to manage a project, and meet with members from the client organization to report on progress and receive feedback on developing ideas and processes. At the end of the quarter, and with the support and feedback of the instructor, students will create a final deliverable for the client organization.

Credit/No Credit Only.

About 503 Communication and Leadership Practicum
Communication and Leadership Practicum courses give you the opportunity to engage in contemporary professional practice by addressing the challenges of real-life organizations. Each section is matched with a client organization or group of client organizations, and focuses on a distinct professional skill or practice that is deemed essential across a variety of professional fields. Students can choose their section based on their interests and needs.

Designed to mirror a professional setting, our Practicum offer you the opportunity to work at a higher level and with greater responsibility than what you might encounter in an internship or in entry-level work. In the span of a quarter, you will enhance highly-desirable professional skills, produce work that you can include in your own professional portfolios, and most importantly, leave with a story–your story – of what you did in this project to create value for your client.

{ Expand Course Description + }

COMMLD 503: Practicum in Marketing Campaign Strategy and Creative Assets

(

Baltus

)

- 2022-2023 | Winter 2023

Track Neutral | 3 Credits
Mondays 1/9 – 3/6, 6:00PM – 8:20PM | CMU 126
Registration SLN: 12773

Course Description:

In this practicum, students will design and deliver a marketing campaign strategy with creative assets for a real client: Meditation for Actors [meditationsforactors.com](MFA), an app “where wellness meets tech for the benefit of performing artists.” The purpose of the marketing campaign strategy is to help MFA be less ad hoc and more strategic in growing and engaging potential audiences. Students will map current outreach approaches, learn from some marketing research currently underway, and proactively identify and work through the process of understanding the needs of the client, who will provide real-time feedback. By the end of this practicum students will develop a pitch deck for the client with some potential creative assets.

About Communication and Leadership Practicum:

Communication and Leadership Practicum courses give you the opportunity to engage in contemporary professional practice by addressing the challenges of real-life organizations. Each section is matched with a client organization or group of client organizations, and focuses on a distinct professional skill or practice that is deemed essential across a variety of professional fields. Students can choose their section based on their interests and needs.

Designed to mirror a professional setting, our Practicum offer you the opportunity to work at a higher level and with greater responsibility than what you might encounter in an internship or in entry-level work. In the span of a quarter, you will enhance highly-desirable professional skills, produce work that you can include in your own professional portfolios, and most importantly, leave with a story–your story – of what you did in this project to create value for your client.

Credit/No Credit Only

{ Expand Course Description + }

COMMLD 503B: Practicum: UX Design in Action

(

Gordon

)

- 2022-2023 | Spring 2023

Track Neutral | 2 Credits
Mondays 3/27 – 6/5, 6:00PM – 7:50PM | CMU 230
Application Required – See Description

Course Description

In this practicum, students will work on a real-world design problem—forming a partnership among design students, instructor, and a client. Students will work in a team-based context and apply their design-thinking skills to improve a business’ website by reducing user frustrations and helping the business reach its goals.

The final deliverable will be a client presentation highlighting what frustrations were discovered through research and testing, how the design thinking process was applied to maximize user and business needs, and will include a prototype to visually express the proposed solution incorporating the totality of the evaluation.

Credit/No Credit Only.

**Since this class takes foundational concepts to the next level, students who register must have either already taken COMMLD 510: Introduction to Information Architecture, one of our intro courses (511 or 512), or Content Marketing (513) or have equivalent UX experience. Please fill out this form to the best of your ability. If your form is approved, you will receive an add code to register for the course. (Note: applications will be time stamped, and qualified applicants will be added to remaining class spots on an equitable basis determined by time of application and remaining time in the program. The application can be found here: https://forms.office.com/r/SCLBjnYa2w

About 503 Communication and Leadership Practicum

{ Expand Course Description + }

COMMLD 510: Leveraging Diverse Perspectives in Product Content Design

(

Joslyn

)

- 2023-2024 | Autumn 2023

Track Neutral | 3 Credits
Mondays 10/2-12/4, 6:00PM – 8:20PM | CMU 242
Registration SLN: 23615

Course Description:

This course will guide students through a variety of techniques and processes to building experiences that are inclusive, and designed to directly serve their intended audience. This includes a lightweight look at understanding and defining your audience, testing for a variety of accessibility challenges, designing for inclusion, and an overview of ways to get feedback from your audience.Students will then be able to leverage these techniques to evaluate experiences to identify opportunities to improve.

{ Expand Course Description + }

COMMLD 503: Practicum: Search Engine Optimization

(

Long

)

- 2024-2025 | Autumn 2024

Track Neutral | 2 Credits
Thursdays 9/26 – 12/5, 6:00pm – 7:50pm | CMU 126
Registration SLN: 13042

Course Description

In this practicum, students will work on a real-world Search Engine Optimization (SEO) strategy—forming a partnership among SEO students, instructor, and a client. Students will work in a team-based context and apply their SEO skills to be able to give the client an SEO strategy recommendation for their website to help them improve their keyword rankings in Google.

The final deliverable will be a client presentation highlighting keywords that the client should target based on the use of various analytics tools resourced with help from the instructor. Students will also deliver a sample of a page that has been optimized on the client’s website as an example, with resources the client can use to further optimize their site. By the end of the Practicum, students will have a sample for their portfolio to demonstrate their knowledge of SEO.

About Communication and Leadership Practicum:
Communication and Leadership Practicum courses give you the opportunity to engage in contemporary professional practice by addressing the challenges of real-life organizations. Each section is matched with a client organization or group of client organizations, and focuses on a distinct professional skill or practice that is deemed essential across a variety of professional fields.

Designed to mirror a professional setting, our Practicum offer you the opportunity to work at a higher level and with greater responsibility than what you might encounter in an internship or in entry-level work. In the span of a quarter, you will enhance highly-desirable professional skills, produce work that you can include in your own professional portfolios, and most importantly, leave with a story–your story – of what you did in this project to create value for your client.

Credit/No Credit Only

{ Expand Course Description + }

COMMLD 560: Individualized Research in Communication and Culture

COMMLD 535: Foundations of Audio Storytelling

COMMLD 570: Listening and Leadership

COMMLD 560: Individualized Research

COMMLD 530: Intensive Video Storytelling: Conceptualizing, Shooting, and Editing

COMMLD 525: Brand Values and Creativity

COMMLD 541: Crisis Communication

COMMLD 560: Individualized Research

COMMLD 560: Individualized Research

COMMLD 503B: Practicum in Developing Creative Briefs and Strategy

COMMLD 503 B: Communication and Leadership Practicum: Scenario Planning

COMMLD 503B: Practicum: Consulting and Client Management

COMMLD 503: Practicum in Marketing Campaign Strategy and Creative Assets

COMMLD 503B: Practicum: UX Design in Action

COMMLD 510: Leveraging Diverse Perspectives in Product Content Design

COMMLD 503: Practicum: Search Engine Optimization

Contact Us

Comm Lead Student Handbook

Privacy Policy

Stay Connected

Get Updates on Admissions