Classes

Classes are designed to challenge your thinking and develop your professional skills. You’ll leave each class with a unique set of tools to approach new communications challenges.

Tailor your experience to your career goals by focusing on one of eight areas of specialization. Use the search widget below to sort classes by quarter, specialization, instructor and degree track for each quarter. Get a comprehensive view of the full academic year in our Course Guide.

View the University of Washington Academic Calendar for important dates, including quarter start and end dates, registration dates and deadlines, and campus holidays.

Registration numbers (SLNs) are located on the Time Schedule. Please read the Department’s statement on internet resource requirements for access to courses.

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COMMLD 503 B: Practicum: UX Design in Action

(

Gordon

)

- Current Quarter | 2024-2025 | Spring 2025

Track Neutral | 3 Credits
Mondays 3/31 – 6/2, 6:00pm – 8:20pm | CMU 302
Application Required

Course Description

In this practicum, students will work on a real-world design problem—forming a partnership among design students, instructor, and a client.  Students will work in a team-based context and apply their design-thinking skills to improve a business’ website by reducing user frustrations and helping the business reach its goals.

The final deliverable will be a client presentation highlighting what frustrations were discovered through research and testing, how the design thinking process was applied to maximize user and business needs, and will include a prototype to visually express the proposed solution incorporating the totality of the evaluation.

Credit/No Credit Only.

**Since this class takes foundational concepts to the next level, students who register must have already taken any of the following courses:

COMMLD 510: Introduction to Information Architecture

COMMLD 510: User Interface and Visual Design

COMMLD 511: Introduction to User Centered Design

COMMLD 512: User Research and UX Strategies

COMMLD 513: Content Marketing

COMMLD 515: Advanced User Design: UX Studio

Or have equivalent UX experience. 

Please fill out the form below to the best of your ability. If your form is approved, you will receive an add code to register for the course. (Note: applications will be time stamped, and qualified applicants will be added to remaining class spots on an equitable basis determined by time of application and remaining time in the program.)

The application will go live on Tuesday, February 18, 2025 at 6:30 AM here: https://forms.office.com/r/EiHbFVvacj

Here are the questions on the form to help you prepare before it goes live:

Full Name
UW Email

Have you taken (or are currently taking) COMMLD 510: Intro to Info Architecture, COMMLD 510: User Interface and Visual Design, COMMLD 511: Introduction to User Centered Design, COMMLD 512: User Research and UX Strategies, COMMLD 513: Content Marketing, or COMMLD 515: Advanced UX Studio?

(If you have not taken the courses above) You have stated that you have not taken the pre-requisites for this course. You may still be qualified if you have previous experience. Please describe your UX experience.

About 503 Communication and Leadership Practicum

Communication and Leadership Practicum courses give students an opportunity to engage with and understand the uses of course concepts in contemporary professional practice by addressing the challenges of real-life organizations.

Each section of the Comm Lead Practicum focuses on a distinct professional skill or practice that is deemed essential across a variety of professional fields. Students can choose their section based on their interests and needs. Each section is matched with a client organization or group of client organizations who are interested in partnering with Communication Leadership students.

In the span of a quarter, students analyze the issues faced by the client organization(s), collaborate and brainstorm collectively in small teams, and with the support of their faculty mentor create a deliverable for the client organization(s) that relates to the specific practice. Students may also create creative samples as part of the project. In doing so, students can develop and enhance skills, build foundations of practice, and produce work that they can include in their own professional portfolios.

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COMMLD 504: Capstone

(

Bradshaw

)

- Current Quarter | 2024-2025 | Spring 2025

Track Neutral | 2 Credits
Thursdays 4/3 – 6/5, 6:00pm – 7:50pm | CMU 126
Application Required

Course Description:

In the COMMLD 504 Capstone class for MCCL students, you will refine and finalize your near complete capstone project, develop professional presentation skills, and hone your professional narrative prior to graduation. This course will help you learn how to target your audience, effectively support your ideas, and select and organize materials to prepare for a presentation or portfolio using multimedia tools. Students will think, reflect, respond, and provide/receive feedback throughout the course. Your interactions will be a learning experience as you engage with each other’s work, diverse perspectives, and presentation styles. 

Note: Registration for this class is add-code only after submission of an application.

More about the 504 Capstone

The Communication and Leadership Capstone project is the culmination of your MCCL journey in the Communication Leadership Program. Before graduation, students work to complete a project that responds to professional communities’ needs, using communication and leadership tools. 

Capstones are a chance to demonstrate your learning and build your portfolio through an in-depth, independent project done under the guidance of faculty and staff advisors. It’s also a chance to impact the world and help address the needs of real-life organizations. 

Completing your capstone and the accompanying credits is a multi-quarter process, usually done during the student’s second year in the program. Projects can be research-based, work done in a class, for a client organization, or even for your current job.

Credit/No Credit Only.

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COMMLD 510 B: Introduction UX Writing & Content Design

(

Romero

)

- Current Quarter | 2024-2025 | Spring 2025

Track Neutral | Meets Professional Writing Requirement | 3 Credits
Tuesdays 4/1 – 6/3, 6:00pm – 8:20pm | CMU 230
SLN: 12572

Course Description

User Experience (UX) Writing involves the words used in a website, app, or other digital experience flow. The job of UX Writing is to make sure those words help make that experience simple, conversational, and easy to use. This course will use design thinking to guide you through solving complex UX issues using workshops, real-world examples, emerging AI tools and techniques, and creating your own unique UX writing flows and portfolio.

This class is a good match for students who:

• Are planning to pursue a career in the UX and/or marketing field

• want to gain team-based competencies aligned with industry practice

• want to showcase UX writing flows in their UX portfolio

Meets Professional Writing Requirement.

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COMMLD 510 C: User Interface & Visual Design

(

Gordon

)

- Current Quarter | 2024-2025 | Spring 2025

MCDM Elective | 5 Credits
Wednesdays 4/2 – 6/4, 6:00pm – 9:50pm | CMU 230
SLN: 21706

Course Description

Design encompasses a variety of interconnected concepts. User Interface Design (UI ) is concerned with how navigational components are organized  within a system interface to ensure the layout is intuitive and helps users achieve their goals. Visual Design emphasizes aesthetics and the strategic use of communication elements, such as images, colors, fonts, and other graphic components, to create visually appealing layouts that achieve a business purpose.

Some of the topics we’ll cover are research, mood board creation, testing, user flows, Figma essentials, component libraries, general layout and design, wireframing, prototyping, microcopy, and more. At the end of this course, students will know how to create impactful UI designs and have knowledge of the tools to bring designs to fruition.

This class is a good match for students who:

• want the fundamentals of human perception and cognition that inform effective interaction design;

• want to understand how UI and Visual Design complement each other;

• want to learn the essential steps, tools and knowledge that inform effective UI & Visual Design workflows

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COMMLD 515 A: Advanced User Design: UX Studio

(

Levine

)

- Current Quarter | 2024-2025 | Spring 2025

MCDM Elective | Meets Research Methods Requirement | 5 Credits
Wednesdays 4/2 – 6/4, 6:00pm – 9:50pm | CMU 104
SLN: 12575

Course Description

In this class, students will work in small groups to design and prototype innovative user-centered solutions to real-world problems and develop an application. Students will develop their projects from a user experience (UX) design perspective and produce a strong piece for their portfolio.

The course emulates real-life aspects of UX design teams, including in-depth experience with user research, usability testing and iterating on the product with real-life users. By the end of the course, students will construct a map of a product’s full customer journey, develop personas with use cases, design a working prototype, and build a proposal with requirements for the concept.

Meets Research Methods Requirement.

Course Prerequisites: COMMLD 511, 512, or 517.

This intensive course structure includes lecture, small and large group activities, and extended studio time for hands-on work on the projects. Several guest speakers from the UX design field are planned throughout the quarter.

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COMMLD 520 B: Advanced Marketing

(

Marr

)

- Current Quarter | 2024-2025 | Spring 2025

Track Neutral | 5 Credits
Mondays 3/31 – 6/2, 6:00pm – 9:50pm | CMU 126
Application Required

Course Description

This advanced course explores the evolving challenges and opportunities in marketing management, equipping students with the tools and strategies to excel in today’s dynamic marketplace. Through a combination of case studies, group projects, and industry experts, students will delve into topics such as AI in marketing, customer insights, digital transformation, omni-channel strategies, and new revenue models. Designed for graduate-level students, Advanced Marketing emphasizes practical application of marketing strategy and execution.

By the end of this class, students will be able to:

• Analyze the challenges and opportunities marketing leaders face in a rapidly evolving digital landscape.

• Apply advanced marketing strategies, including AI, personalization, and omni-channel integration, to real-world scenarios.

• Develop and present a comprehensive marketing plan, incorporating insights from customer data.

• Evaluate and implement customer-centric approaches to improve customer experience and drive business growth.

*Asynchronous work will be added to make up for Memorial Day.

**Since this class takes foundational concepts to the next level, students who register must have already taken any of the following courses:

COMMLD 520: Principles of Marketing
COMMLD 520: Strategic Communications
COMMLD 521: Digital Marketing
COMMLD 522: Future of Marketing

Or have equivalent Marketing experience. 

Please fill out the form below to the best of your ability. If your form is approved, you will receive an add code to register for the course. (Note: applications will be time stamped, and qualified applicants will be added to remaining class spots on an equitable basis determined by time of application and remaining time in the program.)

The application will go live on Tuesday, February 18, 2025 at 6:30 AM here: https://forms.office.com/r/MZT7VgETXc

Here are the questions to the form to help you prepare before it goes live:

Full Name
UW Email

Have you taken or are currently taking any of the following courses:

COMMLD 520: Principles of Marketing (Meyer)
COMMLD 520: Strategic Communications (Keyes/Ramos)
COMMLD 521: Digital Marketing (Mottola)
COMMLD 522: Future of Marketing (Salkowitz)

(If you have not taken any prerequisite) You have stated that you have not taken the prerequisites for this course. You may still be qualified if you have previous experience. Please describe your marketing experience.

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COMMLD 523: Foundations of Social Media Communications & Strategy

(

Tang

)

- Current Quarter | 2024-2025 | Spring 2025

MCDM Elective | 5 Credits
Saturdays 4/5, 4/19, 5/3, 5/17, 5/31, 9:00am – 5:00pm | Online
SLN: 12578

Course Description

Communication on digital platforms and networks will be the forever norm of our society and human experience. In this course, we will learn, practice and investigate the fundamental principles of communication through social media. We’ll identify strategies used by social media platforms to maximize their key metrics and apply them to business metrics that brands and organizations use to fulfill their objectives and goals. At the end of this course, you’ll be able to identify areas of opportunity on social media platforms to create interesting campaigns, analyze emerging social trends to stay ahead of the curve, and use the tools and best practices of the world’s most powerful brands to engage audiences.

This course is a good match for students who:

• Have a keen interest in social media

• Want to learn about effective social media strategies

• Are using social media for their professional work and personal branding

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COMMLD 525: Brand Values & Creativity

(

Howard

)

- Current Quarter | 2024-2025 | Spring 2025

Track Neutral | 5 Credits
Tuesdays 4/1 – 6/3, 6:00pm – 9:50pm | DEN 258
SLN: 12579

Course Description:

This course will take a close up look at corporate brand values in marketing communications today. Brand values should be timeless and unchanging, but in a constantly fluctuating business environment, is this goal even possible? While high volume video advertising and A/B testing is exploding, paradoxically, messaging of corporate brand values is oftentimes minimized. Marketing today is composed of ever-changing algorithms, transactional communications, and confusing narratives. Should creativity play a bigger role in storytelling in today’s marketplace? Do customers even know what the companies they make purchases from actually stand for values-wise? Does it matter? How can companies still connect emotionally with consumers? Students will ideate a marketing film for a company or nonprofit of their choice. All the while, they’ll be considering deeply how emotion, story, and marketing message function in a project that resonates with the consumer while also reinforcing an organization’s belief system.

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COMMLD 530 A: Storytelling with Data

(

Mcghee

)

- Current Quarter | 2024-2025 | Spring 2025

MCDM Elective | 5 Credits
Wednesdays 4/2 – 6/4, 6:00pm – 9:50pm | CMU 302
SLN: 12580

Course Description:

This course teaches students to assemble visual evidence in service of a narrative story. It reflects the new reality that information graphics, maps, and data visualizations are no longer a supplement to text stories created by dedicated service desks, but are free-standing items produced by cross-disciplinary journalists with skills in data reporting and visual presentation.

This course leads students through the process of reporting, analyzing, and presenting a data-driven infographic feature story. Students will explore the gamut of influential and impactful visual stories: an explainer on Covid-19 transmission (the Washington Post’s most popular story of all time); articles exploring California wildfires and street protests in Hong Kong; and stories exploring larger historical and cultural themes like the rise of Confederate statues and such cultural questions as: why are women’s pants pockets so small and K-pop bands so big?

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COMMLD 532: Advanced Video Storytelling

(

Christensen

)

- Current Quarter | 2024-2025 | Spring 2025

MCDM Elective | 5 Credits
Saturdays 4/5, 4/19, 5/3, 5/17, 5/31, 9:00am – 5:00pm | Collective Chemistry
Application Required

Course Description

The world of video production is a mysterious and ambiguous place consisting of freelancers, business owners, and in-house roles. In this course students will learn how to add structure to their client interactions, how to ensure that they’re delivering content that fits their client’s needs, and how to navigate studio-based filming environments. Class will consist of qualitative analysis of how to approach storytelling problems as well as hands-on experiences with advanced camera gear in a professional setting. Students will collaborate in teams throughout the quarter to create one short video for a real-world client.

This course is a good match for students who:

Have taken the Foundations of Video Storytelling course OR have a very strong understanding of how to create video content

Are open to a simulated real world experience which includes working in groups

Are prepared for a time consuming and rigorous learning experience

Students must prove their proficiency in video production to register for this course by meeting the minimum qualifications:

1. Proficient experience in editing video on the following platforms: Adobe Premiere, Final Cut Pro, and/or DaVinci Resolve.

2. Experience in shooting video with either DSLRs or Video Cinema Cameras.

Please fill the form below to the best of your ability. You may be reached out with further clarifications. If your form is approved, you will receive an add code to register for the course. (Note: applications will be time stamped, and qualified applicants will be added to remaining class spots on an equitable basis determined by time of application and remaining time in the program.

The application will go live on Tuesday, February 18, 2025 at 6:30 AM and can be found here: https://forms.office.com/r/d3qPW7CJzg

Here are the questions on the form to help you prepare before it goes live:

Full Name
UW Email

Have you taken (or are currently taking) COMMLD 531: Foundations of Video Storytelling or COMMLD 536: Intensive Video Storytelling?

If you have not taken the Foundations of Video Storytelling course, do you have other comparable experience? We do not cover basics of how to use gear or software in this class, we focus largely on client relations and storytelling principles so you need to have a solid foundation of video creation methods in order to succeed. Please provide examples of your work if applicable.

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COMMLD 533: Storytelling for Emergent Platforms

(

Cioffi

)

- Current Quarter | 2024-2025 | Spring 2025

MCDM Elective | 5 Credits
Saturdays 4/12, 4/26, 5/10, 5/24, 6/7, 9:00am – 5:00pm | Multiple Locations, listed in description
SLN: 12582

Course Description

Emerging models of interactive and immersive storytelling are disrupting how we reach and engage with audiences. In this course we will examine the unique ways that media and user-generated content can tell one cohesive story across platforms in a distributed way; and how this is a pivotal part of the current and future Web 3.0 ecosystem. We will focus our design thinking on audience engagement, UX, built worlds for interactive experiences, and the role of AI as a tool, an assistant, and a platform– students will learn about best-practice uses of VR/AR, branch narratives, game development and integration of traditional video in mobile UX.  We will be coupling a critical look at these emerging models while working through the technical aspects of story creation and the implementation of media production tools and platforms. 

This will be a project-based course through which students will acquire the strategy and skills to make informed design decisions, develop and use of immersive storytelling processes. Previous media production, web development or game design is not necessary, though a willingness to learn and play with the underlying technologies is a must.

4/12, 5/10, 6/7 will be at The Cloud Room: 1421 11th Ave Ste 400, Seattle WA 98122

4/26, 5/24 will be at CMU 230

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COMMLD 534: Visual Storytelling: From Comics to Transmedia

(

Salkowitz

)

- Current Quarter | 2024-2025 | Spring 2025

MCDM Elective | 5 Credits
Saturdays 4/5, 4/19, 5/3, 5/17, 5/31, 9:00am – 5:00pm | CMU 126
SLN: 12583

Course Description

This course will provide you with a solid understanding of the medium of sequential art and visual narrative (aka “comics”) and the practical ability to incorporate visual storytelling into traditional, digital, and transmedia projects in a variety of entertainment, business, education, social and journalistic scenarios.

Why comics? Comics and sequential art have gone from the margins of popular culture to the center of a multi-billion dollar global industry and a respected art-form. Many of the most popular movies, television, video games and transmedia projects are adapted from comics and/or depend heavily on storytelling styles that originated with this unique medium. Issues of digital distribution, adaptation and audience engagement that arise in today’s “comics culture” affect the future of publishing, technology, social media and gaming. Beyond the world of entertainment, the principles of visual narrative are becoming fundamental to all manner of storytelling projects, global initiatives and creative enterprises.

This is one of our long-running classes taught by Rob Salkowitz, who is a bit of a legend among our alumni who cite this class as one of their all-time favorites. Students sometimes overlook this class because it has “comics” in the title and think it can’t possibly relate to their career aspirations. Take advantage of this misperception and sign up for this class! –Gretchen Ludwig, Associate Director

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COMMLD 535: Foundations of Audio Storytelling (e.g. Podcasting)

(

Partnow

)

- Current Quarter | 2024-2025 | Spring 2025

Track Neutral | 5 Credits
Tuesdays 4/1 – 6/3, 6:00pm – 9:50pm | CMU 302
SLN: 12584

Course Description

The podcasting industry has surged in recent years, with podcasts also becoming an increasingly important part of marketing and communication campaigns. Since it is the only medium that audiences can consume while engaged in a multitude of other activities, audio storytelling has a unique advantage to inform, entertain and call to action.

This course will teach you how to use audio to tell a powerful story. You will learn how to create your own short sound-rich, nonfiction audio story driven by characters and scenes. You will move through the process of research, reporting, interviewing, writing, editing, and mixing an audio story, as well as pitching a story for radio or podcast. By the end of the class you will have a working knowledge of the basics of audio storytelling and production. You will feel more confident about how to support visual storytelling with audio, as well as how to work with a larger production team on audio projects.

This course is a good match for students who:

Are seeking an individualized, project-based course

Want foundational storytelling and editing skills that can translate into any medium

Would like to learn how audio can elevate and transform storytelling

This class greatly elevated my ability to concisely tell stories!Jacob Christensen, Foundations of Video and Advanced Video Practicum Instructor, and MCDM cohort ‘15 alumni

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COMMLD 551: The Law & Ethics of Organizations

(

Tausch

)

- Current Quarter | 2024-2025 | Spring 2025

MCCN Elective | Meets Law & Ethics OR Research Methods Requirement | 5 Credits
Thursdays 4/3 – 5/29*, 6:00pm – 9:50pm | CMU 302
SLN: 12588

Course Description

All organizations — private, public and nonprofit — inevitably encounter legal and ethical challenges when building and engaging with their communities and networks. Leaders must be able to identify, anticipate, and problem solve how to legally and ethically create, grow, and maintain organizations. This course examines the legal and ethical realities of leadership through a cross-sector approach, particularly by utilizing racial equity and anti-oppression frameworks and grounding in behavioral ethics (decision-making and heuristics). We will survey a wide array of case studies, many with a social justice backdrop, in which law and ethics may overlap, conflict, or contain gaps. We will engage in simulations and consider real-world scenarios to maximize understanding of the impact of law and ethics on organizational communications to clients, customers and constituencies. Throughout the course, you are encouraged to bring in legal and ethical issues from your professional experiences to enrich discussion of course topics. No prior experience in law is required.

Meets Law & Ethics Requirement OR Research Methods Requirement

Note: This course will end on 5/29 instead of 6/5 for Screen Summit. Asynchronous work will be included to make up for that session.

There’s a reason that final projects from this course consistently are nominated for the Comm Lead Department of Communication Research Award (one of B. Tausch’s students won in 2023), and it has all to do with the superb design of the course and how students are motivated by B.’s committed and thoughtful instruction to produce award-winning work. Legal studies can feel like another language, but not in this class: B. makes great use of real world scenarios to bring law and ethics alive in a professional communication context. Anita Verna Crofts, Comm Lead Artist in Residence

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COMMLD 559: Law, Data, & Privacy

(

Baker

)

- Current Quarter | 2024-2025 | Spring 2025

MCDM Elective | Meets Law & Ethics Requirement | 5 Credits
Tuesdays 4/1 – 6/3, 6:00pm – 9:50pm | CMU 126
SLN: 12589

Course Description

“Big Data,” “The Internet of Things,” “Behavioral Advertising,” “Analytics” — all buzzwords capturing the explosion of data and the promise of what we can do with data. Collecting, using, organizing, and sharing data and information also evokes legal issues and individual and collective uncertainty over who owns this data, what rights does one own, how does the data usage implicate privacy issues, how is and how should data use be regulated by the government, by private entities, for advertising, etc. This course will explore the legal issues associated with data usage, data collection, sharing of user information, and licensing. This course will pay particular attention to privacy laws in the United States, how the FTC and other regulators are approaching advertisers’ use of personal information, how organizations attempt to keep data secure, and how intellectual property rights protect (and do not protect) data and databases.

Meets Law & Ethics Requirement.

Kraig Baker’s humorous and comprehensive lecturing style, complete with the latest trend examples, helped me demystify the law and make it less of a “black box.” I gained a framework to assess and manage legal, ethical, and structural risks, tools to determine if I had a legal issue and insights on whether I needed a lawyer and how to communicate these legal issues effectively.—Aster Li, MCDM alum cohort ‘22 alumni

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COMMLD 560 D: Communications & Design for the Environment

(

Russell

)

- Current Quarter | 2024-2025 | Spring 2025

Track Neutral | Meets Law & Ethics Requirement | 5 Credits
Tuesdays 4/1 – 6/3, 6:00pm – 9:50pm | CMU 242
SLN: 12591

Course Description:

The climate crisis and other environmental problems are not strictly scientific issues, they are also design and communication issues. This course teaches students to look at the environment from the perspectives of communication (for example, which topics are resonant with audiences, whose views get amplified and whose get shut down, which ideas are backed by money and which are people-powered) and design (for example, our public space, our stuff, how we get around, what we wear and the structures we live in.) These perspectives can empower us–no matter our profession, background or political affiliation–to see and respond to the climate and other environmental crises in more creative and impactful ways.

This course is co-taught by Adrienne Russell and Dominic Muren

Meets Law and Ethics Requirement.

This course is a good match if you are:

• Passionate about the environment and social change;

• Interested in understanding the challenges and opportunities faced by environmental groups, journalists and scientists;

• Curious about how design can be applied for environmental impact

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